RACING SHOE5 from Renault

The French car brand Renault continues its NFT adventure with a new drop: RACING SHOE5. What's under the hood?

besancia ·  · 05/12/23 ·  2 min

After launching its first NFT collection to celebrate the anniversary of the legendary R5, Renault continues its roadmap with a second drop. The new RACING SHOE5 collection will be phygical by combining Collectible NFT and the possibility of claiming a pair of physical shoes.

Renault NFTs: the R5 series

To celebrate the 50th anniversary of the Renault 5 (R5) car series, French car brand Renault released its first NFT collection in December 2022: the genR5. Directly inspired by the design of the iconic car, 1972 (in reference to the year the R5 was put on the market) NFT were sold. 

With four different genR5 models and several levels of rarity, these NFTs made it possible to be part of the community but also to access benefits and bonuses in the real world. For example, 5 holders of “Le Car van” were drawn to watch tennis matches at Rolland Garros from the VIP Village while holders of “TL” were drawn to visit the Atelier of The Originals Renault – La Collection.

The rarest NFT (Electric and R5 Turbo) holders will have the privilege of being drawn for more exclusive benefits such as vehicle tests or a free mint for an upcoming drop.

This genesis edition aims to draw a link between the past and the present as well as prepare the arrival of a new R5 in 2024.


Renault NFT Racing Shoe5
Different colors of RACING SHOE5 by Renault

For this 2nd drop, Renault goes further in innovation and the drop will be pairs of sneakers this time. In connection with the design of the R5 Turbo, NFTs that will initially be in digital form can be claimed for their physical clone which delivery is planned on September 2023. 

The digital versions of the RACING SHOE5  have been designed so that their collectors can know exactly what they will have if they wish to claim them in the physical world. In particular, it will be possible to:

  • Personalize the RACING SHOE5
  • Try them virtually thanks to an AR filter
  • Discover them through a 3D immersive eshop developedby Renault

In addition to these interactive experiences, each pair of sneakers will have a digital passport that will contain information related to the RACING SHOE5 such as the production circuit, their origin, the materials used…

To have this information in an instant, an NFC chip will be present in each pair and it will be enough to scan the chip with a smartphone to mint the NFT containing the digital passport. 

Racing Shoe5 drop information

The drop will take place in Renault’s immersive store which will be online on the day of the drop and will cost 265 euros (about $287) per NFT. It will be possible to pay by credit card or crypto and Gen5 holders will be able to mint 48h the dirty public. Here is the agenda of the sale: 

  • 15 May 2023 at 6 p.m. CET: open to genR5 NFT holders
  • 16 May 2023 at 6 p.m. CET: those registered for the pre-sale
  • 17 May 2023 at 6 p.m. CET: general sale

To benefit from privileged access to the sale, it will be necessary to go to the Renault Discord or buy a genR5! A maximum of 6 NFT  can be purchased per account (one of each color) and delivery of the physical shoes will be scheduled in September.

Do not hesitate to follow Renault on their different channels to be aware of their latest updates!

WebsiteTwitterDiscordCollection Gen5

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