
<p>The NFT Market is stabilizing thanks to solid and engaged communities with a healthy trading behavior. Usefulness of tokens now seems to take precedence over the notion of financial investment.</p>



<p>The first era of NFTs where profit and speculation reigned supreme seems over, and gradually a new page in the history of this technology is being written under the mainstream radar.</p>



<p>The next boom is beginning to take shape. There is still time to prepare for it, but get ready because this wave will most likely be even more explosive and impactful than the era of “NFT Collectibles”.</p>


The NFT market shrinks and enters into a stabilizing phase, also showing auspicious signs of a coming boom taking shape.

A massive 77% drop was observed in terms of USD traded between Q2 and Q3 2022 with a global volume of about US$1.7 billion in Q3 2022.

A net quarterly loss of US$450M is recorded for the first time ever.

A 84% decrease in profit at resell is observed during the period, for a total loss that decreased by 44% (US$326 million profit for US$783 million loss).

1. The fundamentals
2. A look back at Q3 2022
3. Overall performance Q3 2022
4. Detailed performance (search volume, performance by segment, market distribution by project, etc.)
5. Profits & losses on the market (profit & loss per segment over time, most profitable projects, etc.)
6. Focus by segment (key metrics about: crypto-art, collectibles, gaming, metaverses, utilities)
7. Conclusion


2022

Quarterly NFT Market Report


<p>The bear market has largely impacted the NFT market. For the first time in the history of NFTs, trading-related activities are no longer profitable. Despite a complicated economic context, NFTs continue to surprise, and we observe some strong trends around Metaverses and Utilities over the period, which tends to revitalize the markets. </p>



<p>With speculation in a tailspin, it looks like the industry has once again entered a building phase, away from the spotlight.</p>


A massive 25% drop was observed in terms of USD traded between Q1 and Q2 2022 with a global volume of about US$8 billion in Q2 2022.

A net profit of US$460M is recorded over Q2 2022, a significant decrease compared to Q1 2022 (US$2.3B).

Secondary market remains predominant with almost 80% of the volume of USD traded, in the meantime, primary market has constantly decreased over the period.

A 46% decrease in profit at resell is observed during the period, for a total loss that increased by 23% (US$1.8 billion profit for US$1.4 billion loss).

The market is more centralized than ever: More than 30% of the volume of USD traded over the quarter is distributed between projects that have been launched or acquired by Yuga Labs.

The bear market has largely impacted the NFT market. For the first time in the history of NFTs, trading-related activities are no longer profitable. Despite a complicated economic context, NFTs continue to surprise, and we observe some strong trends around Metaverses and Utilities over the period, which tends to revitalize the markets.

With speculation in a tailspin, it looks like the industry has once again entered a building phase, away from the spotlight.


<p>The incredible enthusiasm for NFTs led to tremendous growth of the NFT industry in 2021. The early days of 2022 mark a new era for NFTs, with many changes to the market.<br>Are we facing a bubble on the verge of bursting? Are the NFTs markets holding up despite the tense geopolitical situation surrounding the war in Ukraine?<br>The Q1 Quarterly Report 2022 presents the first detailed figures on the reality of NFTs markets.<br>This quarter, we had the chance to interview Shaban Shaame, a pioneer of Blockchain Gaming since 2014, who shares his vision and thoughts on the state of the industry.</p>


The general public seems to be losing interest in NFTs, if the search volume on Google is to be believed.
Collectibles are the predominant segment in the industry, far ahead of Art or even the Metaverses.

The resale profit volume is down 3% while the total loss volume is up nearly 50% compared to the previous quarter.
For the first time, some segments show a negative balance: Gaming shows a total loss of almost $50 million on the segment, which makes it the least profitable segment of the industry from a trading point of view.

With nearly $8 billion traded in the first quarter of 2022, the market cannot really be considered to have collapsed. We are seeing more of a form of stabilization, in line with the last quarter of 2021.
Conversely, the volume of sales fell by nearly 50%, with a very marked slowdown in the volume of buyers and sellers.
The great novelty of this quarter is undoubtedly the evolution of profitability in the markets. Making a profit in NFTs is no longer so easy in 2022...


<p>Every year since 2018, NonFungible.com publishes “Yearly NFT Market Report” which remains to date the most in-depth and comprehensive piece of research about the NFT Industry</p>



<p>These reports are designed for curious newcomers as well as experienced investors.</p>


Collectibles is probably the segment that is running out of steam in favor of Metaverses and Blockchain Gaming.

With over $5 billion in profit recorded in NFT trading, speculation is an integral part of this market. But this is a more complex activity than it seems...

Markets gradually became saturated with the issuance of millions of new NFTs. How have the markets reacted to this unbridled multiplication of assets?

The market boomed to over $15 billion for nearly 2 million active wallets.

"NFT" was declared word of the year 2021. This is not surprising given the exponential growth of the industry. Between unprecedented opportunities, excessive speculation and new economic models: where are we?

The 200 pages, 70 metrics and 15 interviews of this report have been designed to give you the most complete and up-to-date overview of the different facets of the NFT industry.

Yearly NFT Market Report

2021


<p>Data doesn’t lie, at NonFungible we analyze it and make the complex simple and freely accessible for everyone.</p>



<p>Our Q3 Report looks into Non-Fungible Token trends on the Ethereum chain. We use our data to provide an in depth analysis of the market backed with charts and analytics.</p>


Q3 of 2021 broke the $billion threshold by a long way, with almost $6 billion traded on the Ethereum blockchain alone. All indicators continue to show an upwards trend, with the number of wallets in use of both buyers and sellers increasing significantly.

Record USD volume for NFT sales

Unsurprisingly, the collectibles segment generated the most USD volume this quarter, undoubtedly stemming from PFP hype but also from the continual increase in the price of CryptoPunks and Bored Ape Yacht Club.

Market Distribution

The recent growth of the NFT industry has been almost unbelievable. In just a few short months, the $billion-dollar mark has been crossed in traded NFTs, followed by $billion per quarter and only then to be surpassed by $billion per month.

The market we see evolving today is a market that is growing at an exponential rate, with unprecedented liquidity but it is also even more of a speculative and volatile market than ever before.

The current market growth dictates that all investors and NFT stakeholders should pay extra attention as Triple-digit growth goes hand in hand with market instability, unrealistic expectations and potential disappointments.


<p>One can hardly escape the Bored Apes-starred billboards scattered across Tel Aviv&#8217;s highways nowadays. One invites to the city&#8217;s largest museum, another to a &#8216;tomorrow&#8217; exhibition 5 minutes drive away; both for exhibitions of NFTs. Visiting one such, the view was scenic. An AI assistant was busy answering art enthusiasts bombarding her with &#8220;what&#8217;s all this NFT fuss about anyway&#8221; kind of questions. Van Gogh and Chagall, meanwhile, whose masterpieces hung a few meters away, seemed rather lonely. The takeover was striking.</p>



<h2>Not so long ago have art curators despised NFTs. Now they&#8217;re exhibiting them.</h2>



<p>Tel Aviv is no exception. NFTs are now sweeping the worlds&#8217; museums by the dozens. One critic says they&#8217;re &#8220;<a href="https://www.creativebloq.com/news/ouche-nft-exhibition-offf" target="_blank" rel="noreferrer noopener">weird</a>&#8220;, another &#8220;<a href="https://jingculturecrypto.com/fotografiska-stockholm-somewhere-media-somewhere-ethereal/" target="_blank" rel="noreferrer noopener">ethereal</a>&#8221; (what a hilarious pun), all visit. In Seattle, Amsterdam, even Ukraine: NFT-designated museums are not something reserved for the Metaverse anymore. But more momentous is NFTs&#8217; acceptance as equals among already respectable, well-established, traditionally conservative museums. </p>



<p><a href="https://currency.com/paris-louvre-is-exploring-the-introduction-of-art-nfts" target="_blank" rel="noreferrer noopener">The Louvre</a>, <a href="https://www.moma.org/calendar/events/7416" target="_blank" rel="noreferrer noopener">MoMA</a>, <a href="https://www.rijksmuseum.nl/en/rijksstudio/30942--jari-kettunen/collections/nft" target="_blank" rel="noreferrer noopener">Rijksmuseum</a>, <a href="https://www.theguardian.com/technology/2021/sep/24/british-museum-nfts-digital-hokusai-postcards-lacollection" target="_blank" rel="noreferrer noopener">the British Museum</a>. Out of the world&#8217;s top 10 art museums, at least 6 have had their share of giving the spotlight to non-fungibles so far. Not only have they been exhibiting NFTs for a while now; they&#8217;ve also been busy minting them, including offering some very non-digital artworks for sale on the Mainnet. A recent New York Times article describing the current tide of interest among museums in NFTs, marked the final approval of this phenomenon&#8217;s existence.</p>



<p><br>Old-timers may remember it hasn&#8217;t quite been that way all the way long. &#8220;<em>NFTs are an embarrassment to the art world</em>&#8220;, read one headline at an art outlet. &#8220;<em>Think cryptocurrency is bad? NFTs are even worse</em>&#8220;, declared another, right before rhetorically asking &#8220;<em>Does anyone aside from tech bros think this is a good idea?</em>&#8220;. Another asked &#8220;<em>Why Does NFT Art Look So Bad?</em>&#8220;, and one more simplisticly announced &#8220;NFTs Are Terrible&#8221;. Some artists went further to pledge that NFTs Are &#8220;the Bane of Their Existence&#8221;. </p>



<p>Where this hate comes from is quite obvious. Gatekeepers will always shelter their castle from newcomers, even if their castle – conemporary art, in that case – is founded on priding itself for being revolutionary and inviting. Simply put, &#8220;<em>the NFT Craze Reveals the Artworld’s Snobbism</em>&#8220;, as Martin Herbert&#8217;s article in <a href="https://artreview.com/how-nft-craze-reveals-artworld-snobbism/" target="_blank" rel="noreferrer noopener">ArtReview</a> goes. Writing there too, <a href="https://artreview.com/why-the-artworld-loves-to-hate-nft-art-beeple-christies-grimes/" target="_blank" rel="noreferrer noopener">J.J. Charlesworth answers</a> similarly in his &#8220;<em>Why the Artworld Loves to Hate NFT Art</em>&#8221; article.</p>



<p>But now a much tougher question arises: why doesn&#8217;t the artworld hate NFT that much anymore?</p>



<h2>Follow the Money</h2>



<p>Museums need money, and NFTs have money. If nothing else, it is this primal need that explains museums&#8217; interest in engaging with NFTs, needless to say minting them. Far from a win for NFTs, this could easily count as another cynical exploitation of them; of which the NFT community is rightfully wary of after seeing too many brands joining at highs and leaving at lows. Except it is actually one of the most striking, unequivocal wins the NFT community has ever known.</p>



<p>The very promise of NFT in regards to art is, and always has been, to make it economically viable; to make it profitable. These are not mere words: art has long had a hard time finding funding, receiving it either from oligarchs, nouveaux riches or governments, but always in search for a better business model. NFTs vow to end this search. Some artists welcomed them, and quickly saw their gamble proven right. But the artworld as a whole has clearly been reluctant to adapt, mostly preferring the old and familiar rather than the new and unkown. </p>



<p>And then come the museums, the &#8216;temples of art&#8217; as one once said. And even if with few praises to the NFT community; even if hesitantly, warily, far from wholeheartedly; even if as a mere tool for lining their pockets – they join the NFT revolution. Probably absentmindedly, perhaps against their own will, the museums have proved what has been clear to web3 savvies but less so to artists themselves: that NFTs solve art&#8217;s money problem.</p>



<p>Using NFTs, making money off of them, as cynical as it might be, the museums are doing NFTs a greatest service: they are realising their promise. The temple of the artworld – the same artworld that used to disregard NFTs – is now embracing them. Could there be a sweeter win?</p>



<h2>Vive la révolution NFT</h2>



<p>It is not just the money, though. The only thing museums – non-profits, at the end (though ones in desperate need for budget sources) – crave even more than money, is visitors. Despite being elitist and highbrowed at times, their mission statement is nonetheless being visited by the public. That they are exhibiting NFTs means – as intuitive as it is – that the public loves NFTs, or at least is very curious about them. And when the public goes to the museum, it wants to see NFTs there. </p>



<p>Thus NFT goes to the museum. But beyond all the utilitarian motives, beyond the needs and hidden interests, lies one truth NFT&#8217;s acceptance to the museum necessarily means: that the artworld finally views it as art. No vocal, enraged article or anti-NFT petition could ever dispute the fact that NFTs are now  exhibited next to Chagall and Van Gogh&#8217;s paintings. That they have made it to the temple of art.</p>



<p><strong>The importance of this approval – as marginal and anecdotal as it may first seem – cannot be overstated</strong>. Entering the museum means showcasing NFT&#8217;s benefits for the artworld at their most striking, having the upper hand in the public opinion, and being regarded as artistically worthy. Entering the museum means entering the heart of art. It is more than another proof that NFTs are here to stay; more than another battle won over the desperate gaurdians of the artworld. It is the victory.</p>



<p>Follow the <a href="https://twitter.com/dem00n_nft" target="_blank" rel="noreferrer noopener">De Moon on Twitter</a></p>



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Museums have been reluctant to open their doors to NFTs. It seems that the trend is changing, what could be the reason?

NFT Goes to the Museum


<h2>The Theft of Digital Art</h2>



<p>NFTs have been erected as a solution to many of the problems faced by digital artists. Unfortunately,&nbsp; in the face of high expectations and false promises, it would seem that NFTs have disappointed the general public.</p>



<p>Certain practices, including the unauthorized utilization and sale of works found on <a href="https://www.deviantart.com/" target="_blank" rel="noreferrer noopener">DeviantArt</a>, Twitter, or other social media platforms, has garnered justifiable disdain towards NFTs. It resulted in creators in the space often being blacklisted from many artist communities. Reposting art that an individual did not create with the intention of taking credit for and profiting from the resale of the content without the express permission of the content creator and proper compensation is an authorized use.</p>



<p>The ability to copy and repost artist’s work without licensing or receiving permission from the artist, is an issue that needs to be addressed both within the NFT community, as well as in the general population. This problem is not localized to NFTs, for example <strong>how to prevent a tee-shirt store to use licensed art to sell their product?</strong></p>



<p>Creator’s rights, and their ability to claim ownership of their work, is something that will need to be addressed in order to ensure Web3 is a safe environment for artists to work. Unfortunately, due to the nature of the internet, it is possible for content to be copied infinitely as soon as it is put online.</p>



<p>NFTs have the ability and have laid out the groundwork to ensure that artists can maintain usage rights for their work, but it is important to make sure that the community moves forward in an ethical and conscientious fashion.</p>



<h2>Artificial Intelligence and Art Reuse</h2>



<p>A recent example of &#8216;art theft&#8217; that has been raising eyebrows concerns <a href="https://www.engadget.com/dall-e-generative-ai-tracking-data-privacy-160034656.html" target="_blank" rel="noreferrer noopener">the artificial intelligence Dall-E or OpenAI</a>. With a simple text input, these AIs are able to create artistic visuals corresponding to the desired query.</p>



<p>Without going into depth into the technical details, to be able to &#8216;understand&#8217; the request, these AIs will draw from databases. Databases that are open source for code or with royalty-free images that can be found on internet.</p>



<p>The reuse of works is allowed, but taking over for oneself the work of thousands of people without crediting them is ethically questionable.</p>



<p>NFTs will not be able to solve the problem entirely, but can greatly reduce the risks associated with these practices.</p>



<h2>NFTs are a Certification for Digital Creations</h2>



<p>If there is a desire for ownership and traceability on a public blockchain, NFTs are a suitable tool. On the other hand, they do not make a distinction on the media associated with them.</p>



<p>To avoid confusion, we will talk here about digital visual works and not musical or physical. As a reminder, <a href="https://nonfungible.com/academy/nft/what-is-an-nft" target="_blank" rel="noreferrer noopener">NFTs are not works of art</a>. They are only a gateway to the artwork.</p>



<p>NFTs are not a medium, a means of hosting or even recognized by international bodies. For now. They are a way to timestamp information (author, smart-contract, date) on a blockchain. This is why we defined them as &#8216;digital certificates of authenticity&#8217; that are visible and publicly verifiable.</p>



<p>This forgery-proof identification is essential to help decide between two conflicting entities, both in good faith. This is not infallible though, because knowing who minted an NFT does not necessarily prove who created the work first.</p>



<p>The NFT revolution in the visual arts therefore essentially concerns the certification of authenticity. No quick wealth &#8220;because it&#8217;s an NFT&#8221; but royalties and lifetime identification of the author.&nbsp;</p>



<h2>Web3 is About Owning our Data</h2>



<p>Today the NFTs of the artistic segment belong to a niche sector. However, Instagram, Facebook or Twitter are very interested in it. From a more global use perspective of NFTs, this is excellent news, but there are concerns to keep in mind.</p>



<p>NFTs make it possible to have the certification of a digital asset, this is undeniable. But several questions remain:</p>



<ul><li>If the image is stored on an external server, what do we really own?</li><li>if the rights are given to a third party when it is put online, what effective protection is there?</li></ul>



<p>The fact that the&nbsp; Web2 giants offer NFT-related tools is a good thing, but in the end, it is the artists who will decide what medium they will use for their creation.&nbsp;</p>



<p>Regarding the storage of the media, no matter how it is put online, it is <em>de facto</em> decentralized in the best possible way thanks to infinite copies.&nbsp;</p>



<p>There remains the question of the right to reuse works of art. Copyright has already shown on several occasions that it is useful for those who have the means to initiate long and expensive procedures. The best alternative would therefore be that of Creative Content, because of its accessibility and flexibility. It is up to NFT marketplaces (like Objkt) to offer them to artists during the mint!</p>



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In our digital age, any content can be duplicated endlessly. Are the concerns surrounding unauthorized copies about the NFTs themselves?

Digital Copies in the NFT Era


<p>This article is designed to educate individuals on the different ways the LGBTQ+ community has established and grown in the NFT space. Keep in mind that while we did include quite a few LGBTQ+ projects on this list, there are still plenty out there for you to explore and discover on your own!&nbsp;</p>



<h2>Coca-Cola Pride</h2>



<figure class="wp-block-image is-resized"><img loading="lazy" src="https://lh5.googleusercontent.com/Bh-oiR3LxKehaiL9GaWMFBBSmByKJV5bSTHCNLhydrmOeNMocNQQHurxddG-7mEfdHheCn953kO0u4WZJtEdj10yMOZvPn7PaFxzCPJvZ6PfwtyQRzBjLVj8hUmbBWtTXucaAmUggeVDmd5c1AKalA" alt="Coca-Cola NFT Pride Series - Photo by CocaCola " width="840" height="267"/><figcaption><em><a href="https://www.coca-colacompany.com/news/pride-inspired-digital-collectibles-benefiting-lgbtqia-charities" target="_blank" rel="noreferrer noopener">Coca-Cola NFT Pride Series</a> &#8211; Photo by CocaCola </em></figcaption></figure>



<p>Launched on June 30th, 2022, Coca-Cola released its <a href="https://www.coca-colacompany.com/news/pride-inspired-digital-collectibles-benefiting-lgbtqia-charities" target="_blank" rel="noreferrer noopener">Pride Series</a>! A collection of 136 NFTs consisting of brightly colored rainbow versions of the company’s iconic glass bottles that were put up for auction and hosted on Polygon.</p>



<p>A fun and colorful way to celebrate Pride, the collection was created by award-winning designer and LGBTQ+ advocate Rich Minsi. Profits earned from the sale went directly to LGBTQ+ charities. While the sale only brought in $23,000 initially, a percentage of all future sales will be going to charity as well.&nbsp;</p>



<h2>The Decentraland Meta Pride Festival</h2>



<figure class="wp-block-image"><img src="https://lh6.googleusercontent.com/LItnYDShlxcznuyTQbi0bwJvBFnCHBR8CaiSErwn_uKDqYDkm0RK_0jqDlolL2yHiCQShTHGZuZte0kiWcIvkkPiKNk9h3qsLCh8jLiWxgfmpvycy1SXEOH050Lt-MZzZmh8Iu2btYbnhNfTCIa3VbI" alt="MetaPride Land"/><figcaption><em>Images from <a href="https://www.metaprideland.com/nft-charity-collection" target="_blank" rel="noreferrer noopener">MetaPride Land</a></em></figcaption></figure>



<p>Big companies weren’t the only ones to get into the spirit of Pride. <a href="https://decentraland.org/blog/announcements/metaverse-pride-in-decentraland/" target="_blank" rel="noreferrer noopener">Decentraland hosted their own pride event that lasted for the whole of July</a>. DCL’s Festival Land District was transformed into a fully fledged Pride Parade complete with rainbow fountains, interactive pride floats, and plenty of areas for attendees to take selfies. The event promoted live performances and also offered free wearables to visitors.&nbsp;</p>



<p>Fashion brands such as <a href="https://www.originalpenguin.com/" target="_blank" rel="noreferrer noopener">Original Penguin</a>, popstar Thalia, guests and Web3 community members joined the festivities as speakers and entertainers. Attendees were invited to interact with the floats, join panels, parties, and more. In addition to events on the main festival grounds, teleporters were available sporadically across that allowed visitors to visit other locations holding events in <a href="https://nonfungible.com/market-tracker/decentraland" target="_blank" rel="noreferrer noopener">Decentraland</a>.</p>



<p>Between the booths, performances, and speakers, the event was designed to mimic a real-world Pride festival and provided opportunities for individuals who might not otherwise get the chance to attend or experience what Pride is all about.</p>



<figure class="wp-block-image"><img src="https://lh3.googleusercontent.com/bDae4IhxrevMd8PClafVWJhz3XoS44n2fx3Hqi15Pq4jO3IJ4V5w3kvsA3QeQrU2b_LVReW8zsGQSD_e6pdvdjy7F8lZAchmaieL3zckwyk844WUmzqo-7HpOVTda57MtzSJxQbl1BZcSvMd90cm4hU" alt="The Decentraland Meta Pride Festival"/></figure>



<figure class="wp-block-image"><img src="https://lh5.googleusercontent.com/B7NCpcVZYoT-h0WAD53GCLjV0Lof4WzWn0EDgnd2ua9TGJ-3LRmdwE1hl9b58XRCv_7DNSdHehF3fxoXXR5WqXxeG2w0otgqjEmBgOTbUOorb60fD040sn3bqRLOQB3QysuV3g0fPIT12EnFWZslYPE" alt="The Decentraland Meta Pride Festival"/><figcaption><a href="https://www.metaprideland.com/" target="_blank" rel="noreferrer noopener">The Decentraland Meta Pride Festival</a></figcaption></figure>



<p><a href="https://www.metaprideland.com/" target="_blank" rel="noreferrer noopener">The MetaPride Festival</a> was described by its hosts as ‘the start of a modern movement’ The event was brought to life by <a href="https://www.jakeresnicow.com/" target="_blank" rel="noreferrer noopener">Jake Resnico</a> an event coordinator with experience bringing to life exciting festivals around the world, and Matt Stevenson, who previously worked for both <em>Time</em> and <em>Wired</em>. The event was meant to combine live entertainment with NFTs, bringing Christopher Street into the Metaverse.&nbsp;</p>



<p>The event was meant to act as a celebration of love and included live musical performances alongside moving speeches by empowering speakers. Special guests included Galantis, LP Giobbi, Ty Sunderland, and Blondish, among many others.&nbsp;</p>



<p>In addition to live entertainment, the event also hosted an NFT Charity Collection composed of unique creations designed by LGBTQ+ creators that were then auctioned off. All proceeds were donated to <a href="https://outrightinternational.org/" target="_blank" rel="noreferrer noopener">OutRight Action International</a>, which works to support global LGBTQ+ communities.&nbsp;</p>



<h2>The Queenly NFT</h2>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="600" height="582" src="http://100.96.1.66:3001/app/uploads/2022/08/queenly-nft.jpg" alt="The Queenly NFT, an ethical cryptogallery for queer creators" class="wp-image-64664" srcset="http://100.96.1.66:3001/app/uploads/2022/08/queenly-nft.jpg 600w, http://100.96.1.66:3001/app/uploads/2022/08/queenly-nft-300x291.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" /><figcaption><em>Image by <a href="https://www.queenlynft.com/home" target="_blank" rel="noreferrer noopener">Queenly NFT</a></em></figcaption></figure></div>



<p>Moving away from events and projects designed solely to take place during Pride Month, let’s take a moment to explore a project meant to support and promote queer creators year-round. Founded by NYC drag queen <a href="http://www.instagram.com/missrubypowers" target="_blank" rel="noreferrer noopener">Ruby Powers</a> (aka Brent Lomas), <a href="https://www.queenlynft.com/home" target="_blank" rel="noreferrer noopener">The Queenly NFT </a>is an organization used to promote, host, and support LGBTQ+ creators who are entering the Metaverse.&nbsp;</p>



<p>So The Queenly NFT, LLC has helped over a dozen queer creators to launch their projects successfully. These projects include work by several artists of varying backgrounds, gender, and sexual orientations. With the Metaverse still such a new environment for most, the importance of amplifying the voices of queer creators is more important than ever.&nbsp;</p>



<p>Their most recent project, <a href="https://opensea.io/collection/grey-leifer-dissolve" target="_blank" rel="noreferrer noopener">‘Dissolve’</a> by Grey Leifer is a collection of 12 animations featuring specially designed soundscapes. Leifer commented on their project, stating that “Each piece is a [study] of emotional resolve, a commentary on internal ebb and flow. These are universal experiences for people who walk through society ‘othered.’” </p>



<p>Leifer is an established fine artist and worked previously as Chief Design Officer for the gender-equal clothing brand, <a href="https://www.playoutapparel.com/?gclid=CjwKCAjwrZOXBhACEiwA0EoRD9wGtZo-MR-zxzMmUiR_8aZpDPskqbq2MabDSJSA1cMb6kTe6izdDhoCDh0QAvD_BwE" target="_blank" rel="noreferrer noopener">Play Out Apparel</a>.&nbsp;</p>



<h2>Pride Icons&nbsp;</h2>



<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" width="1024" height="497" src="http://100.96.1.66:3001/app/uploads/2022/08/pride-icon-1024x497.jpg" alt="Pride Icons" class="wp-image-64659" srcset="http://100.96.1.66:3001/app/uploads/2022/08/pride-icon-1024x497.jpg 1024w, http://100.96.1.66:3001/app/uploads/2022/08/pride-icon-300x146.jpg 300w, http://100.96.1.66:3001/app/uploads/2022/08/pride-icon-768x372.jpg 768w, http://100.96.1.66:3001/app/uploads/2022/08/pride-icon.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption><em>Image By <a href="https://prideicons.io/#faq" target="_blank" rel="noreferrer noopener">Pride Icons</a></em></figcaption></figure></div>



<p><a href="https://prideicons.io/" target="_blank" rel="noreferrer noopener">Pride Icons</a> is a limited digital collection of pop art NFTs, created by Max Bahman. The collection itself consists of three sets that are ‘fabulous, legendary, and unique in their own way.’ Purchase of the Pride Icon NFTs grants users access to a community as well as member-only benefits and events. In addition to benefits in the metaverse, members are also given benefits that include discounts on facial plastic surgeries and discount memberships to a partnered fitness resort.&nbsp;</p>



<p>Co-Founders Eliad Cohen, Regev Gur, and Amir Lazarovich hoped to create a ‘purpose-led community’ that worked to fund non-profit organizations while creating a supportive environment for members of the LGBTQ+ Community. Though currently in a <a href="https://prideicons.io/#roadmap" target="_blank" rel="noreferrer noopener">‘hybernation period</a>’, the group insists that there are big plans to come for the community.&nbsp;</p>



<p>Currently, the project has not yet been launched: The creators had originally planned to launch on June 1st, 2022, during Pride Month but unfortunately could not do so.&nbsp;</p>



<h2>FeWoCiOUS</h2>



<p><a href="https://fewocious.com/" target="_blank" rel="noreferrer noopener">FeWoCiOUS</a> is a collection of NFTs created by a young transgender artist who goes by the name of Victor, and has earned over $17 million in under a year. Originally utilized as a way to escape from his day-to-day life, the artist has now created a mini-empire by selling his pieces in the metaverse.</p>



<p>His most recent project, FeWoWorld, will allow holders of paint drops to unlock items in the generative art world he has created. He explains that the ‘more paint in your “Paint Drop” the more you’ll be able to unlock in FewoWorld.’ This includes canvas and items he calls Fewos. Fewos are inhabitants of FeWoWorld, and are another collectible for investors in the projects.</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="600" height="593" src="http://100.96.1.66:3001/app/uploads/2022/08/fewocious-take-care.jpg" alt="Art by Fewocious - Take Care" class="wp-image-64639" srcset="http://100.96.1.66:3001/app/uploads/2022/08/fewocious-take-care.jpg 600w, http://100.96.1.66:3001/app/uploads/2022/08/fewocious-take-care-300x297.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" /><figcaption>Take Care &#8211; <em>Art by <a href="https://fewocious.com/art" target="_blank" rel="noreferrer noopener">Fewocious</a></em></figcaption></figure></div>



<h2>Take Up Space&nbsp;</h2>



<p><a href="https://takeupspace.io/" target="_blank" rel="noreferrer noopener">Take Up Space</a> is a Web3 Playbook created by Founders Paff Evara and Hannah Peacock.&nbsp; It is designed to give new investors the skills to navigate the Web3 space with confidence while providing an understanding and supportive community. After feeling irritated by how ‘pale, male and pretty stale’ they found the metaverse, they decided to bring in some changes to make the community more accessible to a broader range of individuals.&nbsp;</p>



<p>The pair explained that their primary goal is to bring more BIPOC &amp; LGBTQ+ people into the metaverse and create a welcoming space from the start. They have created a course that is designed with walk-throughs, readings, webinars and Q&amp;As while also providing support 24/7 on their Discord. Their goal is to break Web3 down in to its smallest segments to help boost anyone&#8217;s knowledge from complete beginners to intermediate users who are just looking for a bit more information.&nbsp;</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="600" height="499" src="http://100.96.1.66:3001/app/uploads/2022/08/take-up-space.jpg" alt="Take Up Space - NFT" class="wp-image-64669" srcset="http://100.96.1.66:3001/app/uploads/2022/08/take-up-space.jpg 600w, http://100.96.1.66:3001/app/uploads/2022/08/take-up-space-300x250.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" /><figcaption><em>Photo By <a href="https://takeupspace.io/" target="_blank" rel="noreferrer noopener">https://takeupspace.io/</a></em></figcaption></figure></div>



<h2>Web3 and Inclusivity Continue to Grow</h2>



<p>It&#8217;s great to see these positive moves by companies who are bringing LGBTQ+ into the NFT space in such diverse ways.&nbsp;</p>



<p>All of these projects are working to ensure that LGBTQ+ individuals have an active voice in Web3 from the very beginning. This list was intended to introduce you to ways you too can get involved and support the community! </p>



<p>As always, make sure to research any project before you invest to ensure you are actually supporting LGBTQ+ creations that do support worthy causes and charities. As inclusivity and Web3 continue to grow together we are excited to see what comes next in this area of Web3!</p>



<ul><li>Main Illustration credit: <a href="https://unsplash.com/@ninjason" target="_blank" rel="noreferrer noopener">Jason Leung</a></li></ul>



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Pride 2022 was a chance for members of the NFT community to show their support for members of the LGBTQ+ community. Now that Pride is over, it’s important to take a look back while also providing plenty of ways to continue to engage and support the community. 

Inclusive NFTs: The LGBTQ+ Community


<p>In May 2022, <a href="https://www.christies.com/en/lot/lot-6369482" target="_blank" rel="noreferrer noopener">Christie’s sold “Living Architecture: Casa Batlló” by Refik Anadol</a> for USD 1,380,000. It is the first live dynamic and generative NFT of its kind using environmental data gathered in real-time from sensors placed around Gaudi’s infamous Barcelona building. </p>



<p>Dozens of digital artists that are just beginning their journey have had their breakthroughs with the help of NFTs as well. Take Fvckrender, who specializes in colorful geometric-architectural art. The 1,970 NFTs he produced of his &#8220;rewiring the brain&#8221; piece sold for an average of $4,541 each, making him one of the most successful NFT artists. </p>



<p>Photographers are also exploring the opportunities offered by crypto even if they’re not always trading in their original mediums. Smithsonian-featured artist Trey Ratcliff who also runs the world’s #1 travel photography blog in the world released an NFT-edition of Beautiful Cities of the World which comprises a selection of 50 images. But here’s the beauty of crypto: there’s no need to have an established name to succeed. </p>



<p>Ghozali’s Everyday collection is made of 933 self-portraits that Ghozalo of himself between ages 18 and 22 for a school video. He then decided to turn them into NFTs on the OpenSea market. The collection was launched in January 2022 at $3 – however the floor price quickly reached $3000 apiece.&nbsp;</p>



<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" width="1024" height="576" src="http://100.96.1.66:3001/app/uploads/2022/06/refik-anadol-1024x576.jpg" alt="refik anadol" class="wp-image-23286" srcset="http://100.96.1.66:3001/app/uploads/2022/06/refik-anadol-1024x576.jpg 1024w, http://100.96.1.66:3001/app/uploads/2022/06/refik-anadol-300x169.jpg 300w, http://100.96.1.66:3001/app/uploads/2022/06/refik-anadol-768x432.jpg 768w, http://100.96.1.66:3001/app/uploads/2022/06/refik-anadol.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption><em>“Living Architecture: Casa Batlló” by Refik Anadol – live in Barcelona</em></figcaption></figure></div>



<h2>.ART and the NFT artists community</h2>



<p>Lately the community of <a href="https://art.art/?utm_source=Nonfungible&amp;utm_medium=blog&amp;utm_campaign=crypto+initiatives+incl+Verisart" target="_blank" rel="noreferrer noopener">.ART</a>, the fastest growing domain for creatives that recently celebrated its five-year anniversary, has been joined by hundreds of projects and artists working with crypto and exploring the opportunities offered by web3. Among them are NFT marketplaces such as&nbsp;<a href="https://async.art/" target="_blank" rel="noreferrer noopener">async.art</a>&nbsp;and&nbsp;<a href="https://meta.art/" target="_blank" rel="noreferrer noopener">meta.art</a>, liquidity pool&nbsp;<a href="https://all.art/" target="_blank" rel="noreferrer noopener">all.art</a>, the collaborative community with integrated blockchain option&nbsp;<a href="https://dada.art/home" target="_blank" rel="noreferrer noopener">dada.art</a> and digital artists like&nbsp;<a href="https://xcopy.art/" target="_blank" rel="noreferrer noopener">xcopy.art</a>&nbsp;and Pak, who has an ongoing project on&nbsp;<a href="https://burn.art/" target="_blank" rel="noreferrer noopener">burn.art</a>. It is also home to <a href="https://nonfungible.com/news/art/art-domains-snark-art-interview" target="_blank" rel="noreferrer noopener">snark.art and og.art</a>, which are offering artists a platform that bridges a gap between traditional and crypto art markets.&nbsp;</p>



<p>The evolution of digital services that artists receive from .ART has been fast. You can use .ART as a domain name – to showcase your crypto-related project or NFT collection with a clearly identifiable website name. Moreover, you can use the same domain as a memorable crypto currency wallet address for receiving multiple currencies, tokens or NFTs – thanks to the possibility of <a href="https://art.art/blog/art-blockchain-wallets-giving-crypto-a-creative-touch-how-to-register-your-art-name-on-ethereum-name-service?utm_source=Nonfungible&amp;utm_medium=blog&amp;utm_campaign=crypto+initiatives+incl+Verisart" target="_blank" rel="noreferrer noopener">integrating it with Ethereum Name Service (ENS)</a>.&nbsp;</p>



<h2>Certificate your artwork with .ART Digital Twin</h2>



<p>Back in 2019 .ART presented its Digital Twin product at Apsara Conference, organized annually by the Alibaba Group. With <a href="https://ip.art/certstore/?utm_source=Nonfungible&amp;utm_medium=blog&amp;utm_campaign=crypto+initiatives+incl+Verisart" target="_blank" rel="noreferrer noopener">.ART Digital Twin</a> you can create a secure digital certificate of authenticity for your artwork, store information about it and monetize it by using a built-in, no-coding NFT minting solution. </p>



<p>Leveraging the easy-to-understand technology of domain names and using an international standard for describing cultural objects developed by the J. Paul Getty Trust, Digital Twin by .ART provides a sophisticated but intuitive art object identification tool. The product is currently in its beta version and is being tailored towards the needs of the creative community.&nbsp;</p>



<h2>Partnership with Verisart</h2>



<p>Timed to coincide with NFT.NYC, the premier annual NFT conference, .ART has also teamed up with Verisart, a leading web3 platform where creators mint, sell and connect. Now, <a href="https://verisart.com/" target="_blank" rel="noreferrer noopener">Verisart</a> is among the handful of approved apps available in the Shopify NFT Beta Program, which enables Shopify merchants to sell NFTs through a Shopify storefront and accept payment with Shopify Payments. </p>



<p>The no-code solution app enables eligible Shopify Plus merchants to easily mint and sell NFTs through their own storefronts and supports different blockchains, collector rewards and minting 1/1s or 10k drops on Ethereum and Polygon. Customers can claim their purchased NFTs from a personalized dashboard in the merchant’s store.&nbsp;.ART’s community will receive a <a href="https://go.verisart.com/artxverisart/" target="_blank" rel="noreferrer noopener">25% discount</a> on any plan for the Verisart Shopify App and can apply for Shopify’s NFT Beta Program.&nbsp;</p>



<div class="wp-block-image"><figure class="aligncenter size-large"><a href="https://go.verisart.com/artxverisart/"><img loading="lazy" width="1024" height="597" src="http://100.96.1.66:3001/app/uploads/2022/06/shopify-doat-art-nft-1024x597.jpg" alt="shopify dot art nft" class="wp-image-23288" srcset="http://100.96.1.66:3001/app/uploads/2022/06/shopify-doat-art-nft-1024x597.jpg 1024w, http://100.96.1.66:3001/app/uploads/2022/06/shopify-doat-art-nft-300x175.jpg 300w, http://100.96.1.66:3001/app/uploads/2022/06/shopify-doat-art-nft-768x448.jpg 768w, http://100.96.1.66:3001/app/uploads/2022/06/shopify-doat-art-nft.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure></div>



<h2>Supporting more creators in their Web3 journey</h2>



<p>“.ART has essentially been built on ideas and strategies that were novel to the domain community.” Said Ulvi Kasimov, Founder of .ART Domains. “As we continue to innovate and conceptualize new products, we are also thrilled to be able to partner with like-minded companies like Verisart that strive to democratize the art market and already have solutions in place to facilitate that.”</p>



<p>Robert Norton, CEO and co-founder of Verisart, adds: “We are committed to empowering creators with the technology they need to thrive. Our Shopify App makes it easier than ever for merchants to control how their NFTs are sold. By working with the .ART community, we aim to support more creators in their web3 journey.”&nbsp;</p>



<p>All in all, venturing into the unknown crypto world can seem quite intimidating. However, doing so with the help of well-established platform such as Shopify, in tandem with art community oriented companies such as Verisart and .ART Domains, is a little less of a challenge – perhaps, it can even be an adventure.&nbsp;</p>



<p><strong>Get 50% OFF on all .ART domains and launch your journey into crypto. Use promo code VERISXART on </strong><a href="https://get.art/en?utm_source=Nonfungible&amp;utm_medium=blog&amp;utm_campaign=crypto+initiatives+incl+Verisart" target="_blank" rel="noreferrer noopener"><strong>get.art</strong></a><strong> or check with your registrar.&nbsp;</strong></p>



<p class="has-vivid-red-color has-text-color">Disclaimer: This is a sponsored article. No content or article should be considered as financial advice. We strongly recommend you to conduct due diligence and always do your own research before investing in a project.        </p>



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While the crypto market might be facing some turbulence, the trust being placed by the creative community into NFTs and other Blockchain solutions is still on the rise. 

.ART Domains continue to empower its community by linking it to the world of crypto with a new partnership


<p>Art has always had a role in defining the essence of a new era: artists embracing new mediums and new technologies. Not only bring their vision to life but spearhead an ideological, technological, and often social change for the rest of the world.&nbsp;</p>



<p>The same is true of the digital world where blockchain is revolutionizing everything. It allows artists to find their audience anywhere in the world, free themselves from the highly regulated gallery and auction world, and gain independence by selling to a whole community of art lovers as opposed to a handful of collectors.&nbsp;</p>



<h2>.Art domains: A Growing adoption</h2>



<p>In the recent years, a plethora of crypto projects has been finding home with .ART, the fastest growing domain zone for creatives and blockchain geeks. The mission of .Art is to empower the art world by fostering the synergy between art, tech and finance. </p>



<p>The 200K+ community counts within itself NFT marketplaces such as&nbsp;<a href="https://async.art/" target="_blank" rel="noreferrer noopener">async.art</a>&nbsp;and&nbsp;<a href="https://meta.art/" target="_blank" rel="noreferrer noopener">meta.art</a>, liquidity pool&nbsp;<a href="https://all.art/" target="_blank" rel="noreferrer noopener">all.art</a>, the collaborative community with integrated blockchain option&nbsp;<a href="https://dada.art/home" target="_blank" rel="noreferrer noopener">dada.art</a> and digital artists like&nbsp;<a href="https://xcopy.art/" target="_blank" rel="noreferrer noopener">xcopy.art</a>&nbsp;and Pak, who has an ongoing project on&nbsp;<a href="https://burn.art/" target="_blank" rel="noreferrer noopener">burn.art</a>.&nbsp;</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1600" height="1019" src="http://100.96.1.66:3001/app/uploads/2022/05/Investorallstars_blog_submissions.jpg" alt="dada art " class="wp-image-22893" srcset="http://100.96.1.66:3001/app/uploads/2022/05/Investorallstars_blog_submissions.jpg 1600w, http://100.96.1.66:3001/app/uploads/2022/05/Investorallstars_blog_submissions-300x191.jpg 300w, http://100.96.1.66:3001/app/uploads/2022/05/Investorallstars_blog_submissions-1024x652.jpg 1024w, http://100.96.1.66:3001/app/uploads/2022/05/Investorallstars_blog_submissions-768x489.jpg 768w, http://100.96.1.66:3001/app/uploads/2022/05/Investorallstars_blog_submissions-1536x978.jpg 1536w" sizes="(max-width: 1600px) 100vw, 1600px" /><figcaption><a href="https://dada.art/home" target="_blank" rel="noreferrer noopener">dada.art</a>, platform for collaborative creation based on blockchain</figcaption></figure></div>



<p>.ART Domains talked to one of .ART adopters Andy Alekhin, CEO and co-founder of <a href="https://snark.art/" target="_blank" rel="noreferrer noopener">Snark Art agency</a> that works with artists to help them innovate on the blockchain. It was launched over 5 years ago – at the advent of both crypto and of .ART domains – to find out how the industry has evolved, what’s in it for the creative community and how domain names are relevant to all of this.&nbsp;</p>



<h2>Interview of Andy Alekhin, CEO and Co-Founder of Snark Art agency</h2>



<p><strong>.ART Domains</strong>: As we know, everything starts with a name and picking one is often a challenge for a newborn project. How did you come up with Snark Art?</p>



<p><strong>Snark Art</strong>: We were inspired by Lewis Carol’s poem “The hunting of the snark” &#8211; our company’s philosophy is somewhat similar to that of the author, who gave it the following second title: “The Impossible Voyage of an Improbable Crew to Find an Inconceivable Creature”. That’s what we’ve been doing so far: walking through the darkness of exploration with a great team and a hope to invent new great solutions for the art market.&nbsp;</p>



<p>.<strong>A.D.:</strong> What significant changes have you observed in crypto since the launch of Snark Art?&nbsp;</p>



<p><strong>S.A.</strong>: There have been several waves of change in the crypto market. As it often happens, once a new medium appears, it is first used as the old medium but then it becomes recognised as a truly new way of doing things, which opens up infinite possibilities of creation. This is exactly what happened with NFTs. First, there were jpegs and other static pieces that resembled physical art forms but gradually this evolved into collections that are way less expensive but can be purchased by an entire community. With this completely new model everyone ends up earning more and generating more interest”. Another currently evolving trend is interactivity &#8211; through generative art and dynamic NFTs.&nbsp;</p>



<p>These changes served as a backdrop for a significant shift in perception. It all started with digital artists desperately searching for their place in the classical art world, which perceived them as somewhat inferior. Using blockchain technologies they were able to find their audience, earn millions and ended up in the spotlight &#8211; with the rest of the art world now trying to integrate with the new medium. I think it’s a big win for digital art and NFTs.&nbsp;</p>



<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" width="1024" height="1024" src="http://100.96.1.66:3001/app/uploads/2022/05/Organic-Growth-1024x1024.jpg" alt="Organic Growth" class="wp-image-22913" srcset="http://100.96.1.66:3001/app/uploads/2022/05/Organic-Growth-1024x1024.jpg 1024w, http://100.96.1.66:3001/app/uploads/2022/05/Organic-Growth-300x300.jpg 300w, http://100.96.1.66:3001/app/uploads/2022/05/Organic-Growth-150x150.jpg 150w, http://100.96.1.66:3001/app/uploads/2022/05/Organic-Growth-768x768.jpg 768w, http://100.96.1.66:3001/app/uploads/2022/05/Organic-Growth.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Organic Growth: Crystal Reef by Michael Joo and Danil Krivoruchko</figcaption></figure></div>



<p><strong>.ART Domains</strong>: After such a breakthrough, what do you think is next for NFTs and will they revolutionize the art world?&nbsp;</p>



<p><strong>Snark Art</strong>: I don’t think NFTs will replace the entire art world – it is of course much wider than that. But I see a big advantage of NFTs in the fact that they can become the mass market as opposed to the currently prevailing elitist one. Only the privileged few have access to art with an adequate art piece priced at $50K+. NFTs open up completely new possibilities: starting from as little as $100 one can become an owner of an interesting artwork. And since all of this is digital, art gets a little closer to the people – which is always great.&nbsp;</p>



<p><strong>.AD</strong>: Have you encountered any skepticism regarding NFTs in the art community? How do you tackle it?&nbsp;</p>



<p><strong>S.A.</strong>: Skepticism is normal. New art movements are often rejected at first just like it happened with impressionism. But a great artist is always willing to experiment. So, we’re seeing a lot of classical medium artists that want to explore the possibilities of blockchain to gain access to new audiences by expressing their old ideas through new mediums.</p>



<p>It’s also important to remember about the effect direct interaction with their community has on artists. There is a dramatic difference between making a couple of artworks a year and selling them to a collector – which is the usual way – and having direct positive feedback from thousands of real supporters that express their admiration by purchasing your artwork. It allows an artist to be a bit of a rock star – this kind of adrenalin and emotions are unforgettable and most artists who experience it once come back to explore the possibility of doing it again.&nbsp;&nbsp;</p>



<p><strong>.A.D.</strong>: As a .ART domain adopter, have you had an opportunity to test our recently launched feature of connecting your domain to your blockchain wallet address, which makes .ART an all-in-one product?</p>



<p><strong>S.A.</strong>: We haven’t used that feature yet but I believe that all experiments where blockchain and NFTs meet domain names have a great potential. It might seem like a novelty but actually Raphael Rosenthal, an artist that pioneered Internet Art, used to sell his digital artworks with corresponding domain names way before the emergence of NFTs as a way to prove their authenticity. DNS provides an additional secure way of digital authenticity certification, which could solve a lot of intellectual property rights issues for new mediums including NFTs”.&nbsp;</p>



<p><strong>.A.D.</strong>: We’re heard that you’ll be launching a new project on og.art this summer– could you give us an exclusive scoop on what it’s all about?&nbsp;</p>



<p><strong>S.A.</strong>: &nbsp;Last year we launched Organic Growth Crystals, a long-term art project with unique mechanics bridging the gap between conventional and NFT art worlds. It became a success with the community having grown to 60K+ participants, a few million dollars in sales and an active secondary market. This made us realize that dynamic NFTs (that keep changing after the purchase) have a great potential. </p>



<p>Our next project that will be housed on the og.art domain will take this idea to the next level – providing a platform for famous digital artists to experiment with the medium. “OG” is a reference to both Organic Crystals and the legendary Original Gangsters, some of whom we’ll be collaborating with – we’ll be able to share more after the official project launch this summer!</p>



<p class="has-text-align-center"><strong><a href="https://www.join.art.art/crypto?utm_source=Nonfungible&amp;utm_medium=blog&amp;utm_campaign=snark.art" target="_blank" rel="noreferrer noopener">Get your .ART domain – give crypto a creative touch!&nbsp;</a></strong></p>



<h2>Digital Innovation in Art award</h2>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1366" height="700" src="http://100.96.1.66:3001/app/uploads/2022/05/Investorallstars.jpg" alt="Investorallstars" class="wp-image-22897" srcset="http://100.96.1.66:3001/app/uploads/2022/05/Investorallstars.jpg 1366w, http://100.96.1.66:3001/app/uploads/2022/05/Investorallstars-300x154.jpg 300w, http://100.96.1.66:3001/app/uploads/2022/05/Investorallstars-1024x525.jpg 1024w, http://100.96.1.66:3001/app/uploads/2022/05/Investorallstars-768x394.jpg 768w" sizes="(max-width: 1366px) 100vw, 1366px" /></figure></div>



<p>Snark Art is an outstanding example of a tech company creating new instruments for innovation, self-actualization and freedom of expression for artists – exactly the kind of enterprise honored by Digital Innovation in Art Award run by .ART Domains in collaboration with Investor Allstars. </p>



<p>Considered to be “the Oscars of the tech world”, Investor Allstars will be hosting this year’s ceremony in London on October 6<sup>th</sup>, 2022. This will be an exclusive event marking the 20<sup>th</sup> Anniversary of Investor Allstars and the 5<sup>th</sup> Anniversary of .ART Domains! For a chance to share the table with art world disruptors and tech innovators, enter your project before July 8<sup>th</sup> – details can be found <a href="https://art.art/digital-innovation-in-art-award%20?utm_source=NonFungible+&amp;utm_medium=blog&amp;utm_campaign=May" target="_blank" rel="noreferrer noopener">here</a>.&nbsp;</p>



<p class="has-vivid-red-color has-text-color">Disclaimer: This is a sponsored article. No content or article should be considered as financial advice. We strongly recommend you to conduct due diligence and always do your own research before investing in a project.       </p>



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<div class="wp-block-image advertise-banner"><figure class="aligncenter size-large is-resized"><a href="https://nonfungible.com/services/businesses" target="_blank" rel="noopener"><img loading="lazy" src="http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-project-advertise-promotion-1x112-1-1024x1024.png" alt="Get your brand in front of the most qualified NFT audiences. Advertise with us" class="wp-image-66371" width="512" height="512" srcset="http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-project-advertise-promotion-1x112-1-1024x1024.png 1024w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-project-advertise-promotion-1x112-1-300x300.png 300w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-project-advertise-promotion-1x112-1-150x150.png 150w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-project-advertise-promotion-1x112-1-768x768.png 768w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-project-advertise-promotion-1x112-1-1536x1536.png 1536w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-project-advertise-promotion-1x112-1.png 1650w" sizes="(max-width: 512px) 100vw, 512px" /></a></figure></div>


There is a dramatic difference between making a couple of artworks a year and selling them to a collector – which is the usual way – and having direct positive feedback from thousands of real supporters that express their admiration by purchasing your artwork.

.Art Domains and Snark Art: the future of digital art and blockchain


<p>A technologically advanced society like Japan is a natural place for non-fungible tokens to flourish. And while the <a href="https://www.statista.com/statistics/1278047/global-nft-adoption-by-country/" target="_blank" rel="noreferrer noopener">adoption of NFTs has been slow in Japan</a> thus far, we believe the conditions are ideal for sustained growth and innovation.</p>



<h2>NFT’s Home in the East</h2>



<p>Japanese values align with the essential nature of NFTs. For instance, <em>omoiyari</em> — awareness and consideration of others — is taught to Japanese school children from an early age. This principle parallels the community building and concern for barriers to entry common to NFT projects. Values like <em>ganbaru</em> (effort) and <em>gaman</em> (enduring) cultivated from years of quality education and broader socialization propel continued learning essential to Web3 technologies and overcoming barriers.&nbsp;</p>



<p>The Japanese NFT community is in its early days. In this article, we’ll provide an overview of the community from the standpoint of cultural exports, namely the mangaverse and gaming.</p>



<h2>Anime and the Mangaverse</h2>



<p>Japanese animation, known as anime, takes inspiration from manga. Manga parallel the comic books of the Western world from which they arose after World War II. And so we have the term ‘mangaverse’ which plays off &#8216;metaverse&#8217;. The visual nature and rich heritage behind established manga and anime present natural opportunities for transfer into the metaverse in the form of non-fungible tokens.&nbsp;</p>



<h3>Otaku Coin</h3>



<p><a href="https://otaku-coin.com/#content01" target="_blank" rel="noreferrer noopener">OtakuCoin</a> presents itself as a community for anime lovers. <em>Otaku </em>is a Japanese term that refers to someone with an intense interest in something, often anime. In the OtakuCoin app, community members receive coins by expressing their adoration for anime, watching trailers, and sharing information to social media. The direct feedback anime studios receive closes the gap between audience and creators.</p>



<h3>CloneX: Murakami x RTKFT</h3>



<p>One popular mangaverse NFT project is CloneX. According to our data at the time of writing this article, <a href="https://nonfungible.com/market-tracker/clonex" target="_blank" rel="noreferrer noopener">CloneX ranks sixth among collectibles</a> offered on the Ethereum blockchain. <a href="https://rtfkt.com" target="_blank" rel="noreferrer noopener">RTFKT</a> (pronounced &#8216;artifact&#8217;) and contemporary Japanese artist <a href="https://gagosian.com/artists/takashi-murakami/" target="_blank" rel="noreferrer noopener">Takashi Murakami</a> collaborated on this project that blends commercial art, streetwear, and metaverse experimentation in the shape of avatars. The collaboration makes sense because RTFKT is a strictly metaverse brand while <a href="https://moneyinc.com/richest-painters/" target="_blank" rel="noreferrer noopener">Murakami is one of the wealthiest living artists</a>. His name brings instant recognition and credibility to any project.&nbsp;</p>



<p>Unlike offerings from legacy brands, the CloneX team emphasizes how their creation has been made for the metaverse rather than transferred into it from an historical brand&#8217;s back catalog. Their Web3 avatars can be worn by their owners in the metaverse. At the same time, we can see correspondences between Murakami&#8217;s earlier work where cute, manga-inspired characters float amid flat abstract landscapes on a swooping wave from <a href="https://nonfungible.com/news/art/the-british-museum-is-auctioning-hokusai-nft-art" target="_blank" rel="noreferrer noopener">Hokusai</a>. </p>



<p>However, in the form of an NFT, Murakami&#8217;s work becomes closer to the audience, an extension of its owner whereas his prior work existed as objects alone. That NFTs can drive innovation in the work of one of the world&#8217;s most celebrated artists speaks to their generational rarity as a force for artistic metamorphosis.</p>



<div class="wp-block-image"><figure class="aligncenter"><img src="https://lh4.googleusercontent.com/MY9sX3n2MhwxjU4xd8jlOi3hsnYBT1PHz2cRDkL9ie03A8Dgbqw5lQlGHnA8c7EqwRPjiDl4U7i9BcjnmqG4t5poWP6ovx1Fihpbv-JL-Mn65417rV7Bwe-w66f4vP1McYy02VcM5qjQ_5UU7g" alt=""/><figcaption>Source: <a href="https://gagosian.com/artists/takashi-murakami/" target="_blank" rel="noreferrer noopener">https://gagosian.com/artists/takashi-murakami/</a></figcaption></figure></div>



<h3>Murakami.Flowers</h3>



<p>The cuteness of Clone X avatars comes with an edge. On the other hand, <a href="https://opensea.io/collection/murakami-flowers-2022-official?utm_source=google&amp;utm_medium=paid&amp;utm_account=6961136327&amp;utm_term=&amp;utm_matchtype=&amp;utm_campaignid=17264336081&amp;utm_adgroupid=139260598520&amp;wpsrc=Google%20AdWords&amp;wpcid=17264336081&amp;wpsnetn=g&amp;wpkwn=&amp;wpkmatch=&amp;wpcrid=598001043060&amp;wpscid=139260598520&amp;wpkwid=dsa-1656996903288&amp;gclid=Cj0KCQjwyYKUBhDJARIsAMj9lkFfjoGvAFMvBqPUmi25Ptskihk0WCQ6_mXwNjxWFy7v7Vfz641ftU0aAmVNEALw_wcB" target="_blank" rel="noreferrer noopener">Murakami’s flowers project</a> takes the edge off in bright dot art that calls back to Japanese TV games of the 1970s. There is some menace lurking though. The number 108, which alludes to <em>bonnō</em>, or earthly temptations, counterpoints their colorful exuberance. That same number also serves as a pivot point for the project because the combination of 108 backgrounds and 108 flower images add up to the total 11,664 non-fungible tokens available.</p>



<h3>NFT Festa 2022</h3>



<p>Held completely in the metaverse in the Spring of 2022, <a href="https://nftfesta.com" target="_blank" rel="noreferrer noopener">NFT Festa</a> brought together over 500 NFT artists with an emphasis on French and Japanese creators. The week-long event was free to attend and required no cryptowallet. Anyone who could create a project was allowed to submit their data, which argues for the more level playing field of NFTs. Unknowns could find themselves adjacent to a recognized, respected figure in the exhibition!</p>



<h3>Azuki</h3>



<p>At the time of this article’s posting, <a href="https://nonfungible.com/market-tracker/azuki" target="_blank" rel="noreferrer noopener">Azuki ranked as the fifth most popular NFT project among collectibles</a> according to our data. Purchase of an Azuki NFT grants a user entrance to The Garden metaverse. At the core of the <a href="https://www.azuki.com/garden" target="_blank" rel="noreferrer noopener">Azuki</a> metaverse we find the ethos that guides NFTs themselves:&nbsp;</p>



<ul><li>building open communities</li><li>consciously going against barriers that recur and restrict in the real world</li><li>decentralized decision making</li><li>upcoming physical world features</li></ul>



<p>Although Azuki is directly inspired by manga culture, we wanted to precise that <strong>the project is not Japanese</strong>. It does, however, mark a recognition of the NFT community in relation to this culture.</p>



<h2>Blockchain Gaming and Japan</h2>



<p>Games are common to many non-fungible token projects. In the very early stage of blockchain gaming, two japanese games were released: <a href="https://nonfungible.com/news/game/discover-my-crypto-heroes-on-nonfungible-com" target="_blank" rel="noreferrer noopener">My Crypto Heroes</a> and <a href="https://nonfungible.com/market-tracker/bravefrontierheroes" target="_blank" rel="noreferrer noopener">Brave Frontier Heroes</a> by Double Jump Tokyo. But we could say that the approval of the Enjin Coin by the Japanese Virtual Currency Exchange Association in March 2021 opened the door for more projects in the Japanese market.</p>



<p>The Azuki community plans a game for its metaverse and Murakami&#8217;s NFT flowers recall the early years of Japanese gaming. Some of those early gaming brands are still in operation. Among them, <a href="https://nintendoeverything.com/nintendos-full-comments-on-the-metaverse-and-nfts/" target="_blank" rel="noreferrer noopener">Nintendo</a> and <a href="https://www.pcgamer.com/sega-files-trademark-for-sega-nfts/" target="_blank" rel="noreferrer noopener">Sega</a> have voiced interest in NFT projects, though they’ve yet to describe the shape their projects might take. <a href="https://www.hd.square-enix.com/eng/" target="_blank" rel="noreferrer noopener">Square Enix</a>, on the other hand, has fully committed to the potential of NFTs, blockchain games, and the metaverse in general</p>



<h3>The Enjin Ecosystem</h3>



<p>Thus far, <a href="https://enjin.io/blog/enjin-coin-japan-listing" target="_blank" rel="noreferrer noopener">Enjin Coin</a>&#8216;s (ENJ) major contribution consists of receiving approval from the Japanese Virtual Currency Exchange Association (JVCEA). ENJ is the first gaming token to receive such approval. It was created by the Singapore-based company of the same name whose gaming platform has over 20 million users. </p>



<p>ENJ&#8221;s main strength is that it&#8217;s designed with gaming in mind, unlike many other cryptocurrencies. Enjin serves as a common currency across multiple games where players can earn NFT loot.</p>



<h3>Square Enix and the NFT ecosystem</h3>



<p>We can see from their<a href="https://www.hd.square-enix.com/eng/news/2022/html/a_new_years_letter_from_the_president_2.html" target="_blank" rel="noreferrer noopener"> President’s New Year’s Letter</a> how the metaverse converges with the company’s research and development of AI, XR, and the cloud space. <a href="https://venturebeat.com/2022/05/01/embracer-agrees-to-buy-crystal-dynamics-eidos-montreal-square-enix-montreal-and-their-ip/" target="_blank" rel="noreferrer noopener">Square Enix&#8217;s recent sale</a> of some of their major Western intellectual properties to the Embracer Group for $300 million quantifies the brand&#8217;s commitment to funding metaverse ventures, including NFTs.&nbsp;</p>



<figure class="wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
https://www.youtube.com/watch?v=-QEOTkxyQ-o
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<p>Dungeon Siege, a Square Enix property, already features in The Sandbox. <a href="https://nonfungible.com/market-tracker/thesandbox">The Sandbox</a> is an Ethereum-based metaverse built on NFT collectibles. Within The Sandbox, Dungeon Siege players will be able to buy plots of NFTs of LAND and in-game items like avatars.&nbsp;</p>



<p>The dynamic between Dungeon Siege and The Sandbox resembles that of the Murakami-RTFKT collaboration: an established metaverse entity and a real-world entity contribute their strengths to exchange benefits that NFT enthusiasts can enjoy. Square Enix has made popular role-playing games (RPGs) for decades, Dungeon Siege being one such title. The Sandbox has established itself as a premier metaverse that has garnered collaborations with <a href="https://www.sandbox.game/en/snoopdogg/" target="_blank" rel="noreferrer noopener">Snoop Dogg</a> and <a href="https://medium.com/sandbox-game/the-sandbox-partners-with-shibuya109-to-launch-shibuya109-land-f116ed4beed" target="_blank" rel="noreferrer noopener">SHIBUYA109 Entertainment Corporation</a>.</p>



<h2>Preserving cultural authenticity with NFTs</h2>



<p>Authenticity carries or sinks many NFT projects. When a nation’s cultural heritage plays a role, as Japan’s does in the cultural exports we’ve discussed here, we argue that authenticity is an even greater concern. NFT and metaverse creators who call back to rich cultural history would do well to build it in as a foundational concern. Likewise for investors. An appealing surface could disguise cultural and historical missteps in a project that attempts to draw on the past without consideration for context.</p>



<p>That said, the mangaverse has been established world-wide and big-name Japanese companies have begun to invest heavily in the metaverse. This is a sound foundation for future collaborations and innovations for years to come in the Japanese NFT market.</p>



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<div class="wp-block-image consulting-launch"><figure class="aligncenter size-large is-resized"><a href="https://nonfungible.com/services/businesses" target="_blank" rel="noopener"><img loading="lazy" src="http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Project-launch-support-1x116-1-1024x1024.png" alt="Need help with your launch? Tokenomics, pricing, and scarcity... Ask our NFT market experts" class="wp-image-66379" width="512" height="512" srcset="http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Project-launch-support-1x116-1-1024x1024.png 1024w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Project-launch-support-1x116-1-300x300.png 300w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Project-launch-support-1x116-1-150x150.png 150w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Project-launch-support-1x116-1-768x768.png 768w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Project-launch-support-1x116-1-1536x1536.png 1536w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Project-launch-support-1x116-1.png 1650w" sizes="(max-width: 512px) 100vw, 512px" /></a></figure></div>


The Japanese NFT community is in its early days. In this article, we’ll provide an overview of the community from the standpoint of cultural exports, namely the mangaverse and gaming.

NFTs & Japanese Culture: a rising, diverse community


<p>Just as the art world has wrapped its mind around the idea of using digital as one of its mediums, technological progress has leaped much further – all the way into multiverse events. As much as it can be unsettling, it is also an unprecedented opportunity. </p>



<p>In March 2021, <a href="https://nonfungible.com/news/metaverse/decentraland-and-the-metaverse-fashion-week" target="_blank" rel="noreferrer noopener">Decentraland hosted the first metaverse fashion week</a> which allowed for “everyone from anywhere” to attend, instead of a selected few plucked from the traditional fashion scene. Even Doctor Strange is having his next adventure in – yes you guessed right – the multiverse!</p>



<h2>What is .ART Digital Twin?</h2>



<p>In the metaverse, you need an avatar to represent you &#8211; an online character that will either mimic your physical characteristics or take on a completely different form. Your artwork needs a metaverse projection too – a so-called “digital twin”. Back in 2019 <a href="https://art.art/?utm_source=NonFungible%20&amp;utm_medium=web&amp;utm_campaign=Roborace%20Open%20Call" target="_blank" rel="noreferrer noopener">.ART Domains</a> presented its Digital Twin product at Apsara Conference, organized annually by the Alibaba Group. </p>



<p>With <a href="https://ip.art/certstore/?utm_source=NonFungible+&amp;utm_medium=web&amp;utm_campaign=Roborace+Open+Call" target="_blank" rel="noreferrer noopener">.ART Digital Twin</a> you can create a secure digital certificate of authenticity for your artwork and store information about it. You can also monetize it by using a built-in, no-coding NFT minting solution. Leveraging the easy-to-understand technology of domain names and using an international standard for describing cultural objects developed by J. Paul Getty Trust, Digital Twin by .ART provides a sophisticated but intuitive art object identification tool.&nbsp;</p>



<p>As the product is currently being tailored towards the needs of the creative community, .ART presents a unique opportunity for artists submitting their entries for Roborace to be a part of the future and influence Digital Twin’s further development.</p>



<p>This comes as the global AR, VR, and MR market is projected to reach $300 billion by the end of 2024. With all this in mind it still must be noted: it’s up to us as individuals to build up the metaverse and make sure that the world of “beyond” has a fair representation of creativity, beauty, and art in it.</p>



<h2>The 24 days of l&#8217;.ART</h2>



<p>Next up are racing events. Roborace, the world’s first extreme competition of teams developing self-driving AI, will be hosting twelve races over six events this summer in a mixed reality environment that blends elements of the virtual and physical worlds for teams and fans alike.</p>



<p><a href="https://art.art/?utm_source=NonFungible+&amp;utm_medium=web&amp;utm_campaign=Roborace+Open+Call" target="_blank" rel="noreferrer noopener">.ART</a>, the growing domain for creatives that sees its mission in facilitating the interaction between art, tech and finance, has partnered with <a href="https://roborace.com/" target="_blank" rel="noreferrer noopener">Roborace</a> as well as <a href="https://wkt.io/" target="_blank" rel="noreferrer noopener">Wakatta</a>, the first NFT-focused blockchain for entertainment and <a href="https://sensoriumgalaxy.com/" target="_blank" rel="noreferrer noopener">Sensorium</a>, the company behind one of the world’s leading entertainment metaverses. As the line between real and digital continues to blur, they created an opportunity for digital artists to spearhead their creative transition into the metaverse – <strong>The 24 Days Of L’ .ART</strong></p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1280" height="720" src="http://100.96.1.66:3001/app/uploads/2022/04/roborace-24-days-of-art.jpg" alt="roborace 24 days of art" class="wp-image-20805" srcset="http://100.96.1.66:3001/app/uploads/2022/04/roborace-24-days-of-art.jpg 1280w, http://100.96.1.66:3001/app/uploads/2022/04/roborace-24-days-of-art-300x169.jpg 300w, http://100.96.1.66:3001/app/uploads/2022/04/roborace-24-days-of-art-1024x576.jpg 1024w, http://100.96.1.66:3001/app/uploads/2022/04/roborace-24-days-of-art-768x432.jpg 768w" sizes="(max-width: 1280px) 100vw, 1280px" /><figcaption><em>Roborace &#8211; The 24 Days of L&#8217;.ART</em></figcaption></figure></div>



<p>Inspired by the 24 Hours of Le Mans, The 24 Days Of L’.ART is an international art competition and an opportunity for 3D artists worldwide to exhibit their talents at Roborace. Roborace is a racing metaverse that combines the excitement of physical racing with artificial intelligence and augmented reality to take motorsports to the next level.</p>



<blockquote class="wp-block-quote"><p><em>“.ART has always been at the forefront of innovation, especially when it comes to bringing the benefits of tech and finance to the art world. The 24 Days Of L’.ART is a collaboration that does exactly that &#8211; allows artists to take their creations beyond the physical realm into the metaverse, where the aren’t any borders and, more importantly, no barriers for freedom of creative expression. We hope that Digital Twin by .ART will serve well in its role of an informational container, allowing artworks to be represented in the metaverse with all the context that makes up their value”</em></p><cite> Ulvi Kasimov,  Founder of .ART Domains </cite></blockquote>



<h2>Roborace is an AR-enhanced race</h2>



<p>Roborace’s electric and fully autonomous racing cars will compete in real-world tracks, with added challenges straight from the metaverse. Augmented reality objects scattered around the tracks will magnify the difficulty and dangers of these races, but also heighten the level of entertainment delivered to fans.&nbsp;</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1200" height="660" src="http://100.96.1.66:3001/app/uploads/2022/04/RoboRace-racing-art.jpg" alt="RoboRace racing art" class="wp-image-20799" srcset="http://100.96.1.66:3001/app/uploads/2022/04/RoboRace-racing-art.jpg 1200w, http://100.96.1.66:3001/app/uploads/2022/04/RoboRace-racing-art-300x165.jpg 300w, http://100.96.1.66:3001/app/uploads/2022/04/RoboRace-racing-art-1024x563.jpg 1024w, http://100.96.1.66:3001/app/uploads/2022/04/RoboRace-racing-art-768x422.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption><em>Roborace &#8211; AR-enhanced</em></figcaption></figure></div>



<p>The 24 Days Of L’.ART is a competition where artists can submit their original 3D artworks to be used as obstacles in a Roborace AR-enhanced race. Artists will also gain exposure by joining the live broadcast of the race, and getting a chance to shed light on the inspiration behind their creations. It is a unique opportunity for creators to embrace the possibilities of the metaverse, diversify their artistic process and take part in defining the future of art.</p>



<p>There are three steps in the application process:</p>



<ul><li>1.&nbsp; &nbsp; Prepare your art. All 3D artworks must comply with Roborace’s technical guidelines.</li><li>2.&nbsp; &nbsp; Upload your 3D artworks using the .<a href="https://ip.art/certstore/?utm_source=NonFungible+&amp;utm_medium=web&amp;utm_campaign=Roborace+Open+Call" target="_blank" rel="noreferrer noopener">ART Digital Twin solution</a>. This will also allow you to keep the .ART domain it comes with forever – free of charge.</li><li>3.&nbsp; &nbsp; Complete the application form indicating your .ART Digital Twin URL.</li></ul>



<p><strong>All the information, guidelines and application form can be found at </strong><a href="https://24days.art/?utm_source=NonFungible+&amp;utm_medium=blog&amp;utm_campaign=Roborace+Open+Call" target="_blank" rel="noreferrer noopener">24days.art</a> <strong>Submission deadline is May 31<sup>st</sup>, 2022.</strong></p>



<p>Submit your art to The 24 Days Of L’.ART now and make sure it launches with your artwork as one of its main attractions!&nbsp;</p>



<p class="has-vivid-red-color has-text-color">Disclaimer: This is a sponsored article. No content or article should be considered as financial advice. We strongly recommend you to conduct due diligence and always do your own research before investing in a project.   </p>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



<div class="wp-block-image consulting-launch"><figure class="aligncenter size-large is-resized"><a href="https://nonfungible.com/services/businesses" target="_blank" rel="noopener"><img loading="lazy" src="http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Project-launch-support-1x116-1-1024x1024.png" alt="Need help with your launch? Tokenomics, pricing, and scarcity... Ask our NFT market experts" class="wp-image-66379" width="512" height="512" srcset="http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Project-launch-support-1x116-1-1024x1024.png 1024w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Project-launch-support-1x116-1-300x300.png 300w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Project-launch-support-1x116-1-150x150.png 150w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Project-launch-support-1x116-1-768x768.png 768w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Project-launch-support-1x116-1-1536x1536.png 1536w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Project-launch-support-1x116-1.png 1650w" sizes="(max-width: 512px) 100vw, 512px" /></a></figure></div>


ART Domains open call: have your digital art exhibited in the metaverse with Roborace. ART Domains and its Blockchain partners present an opportunity for artists to join a global multi-metaverse competition with their 3D creations. Submit by May 31st,2022!

.ART Domains open call: exhibit in the metaverse with Roborace


<h2>Julian Assange and Pak: the Censored collection</h2>



<p>Wikileaks founder Julian Assange and anonymous artist Pak have raised more than $54 million with their NFT collection &#8220;Censored&#8221;. Profits from the sale will be used to cover Assange&#8217;s legal costs who is fighting against imminent extradition to the US from London.</p>



<p>More than 10,000 supporters of the WikiLeaks founder joined the AssangeDAO project to bid 16,593 Ether (ETH) in the <em>&#8220;Clock&#8221; </em>auction, a unique edition of an NFT that counts the number of days since Assange was arrested in April 2019. It is now the second most expensive NFT artwork ever, just behind <em>Everydays &#8211; The First 5000 Days by Beeple.</em></p>



<p>Assange&#8217;s brother Gabriel Shipton told Hill.TV that he had raised tens of millions of dollars to free his brother, who has been <em>&#8220;buoyed by the amount of support that has been shown around the world.&#8221;</em>&nbsp;</p>



<p>AssangeDAO contributors get DAO governance tokens in proportion to their participation.&nbsp;</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="504" height="502" src="http://100.96.1.66:3001/app/uploads/2022/02/clock-censored-1.jpg" alt="" class="wp-image-13797" srcset="http://100.96.1.66:3001/app/uploads/2022/02/clock-censored-1.jpg 504w, http://100.96.1.66:3001/app/uploads/2022/02/clock-censored-1-300x300.jpg 300w, http://100.96.1.66:3001/app/uploads/2022/02/clock-censored-1-150x150.jpg 150w" sizes="(max-width: 504px) 100vw, 504px" /><figcaption><em>The clock &#8211; Censored collection from Pak</em></figcaption></figure></div>



<p>The team that came together to form AssangeDAO includes developer Amir Taaki, Irish journalist Rachel-Rose O&#8217;Leary, Berlin mathematician Silke Noa and two activist hackers known as McKenna and Fiskantes.</p>



<p>Julian Assange is fighting extradition from Britain to the United States, where the authorities want him to be judged on 18 charges. The WikiLeaks founder wants to appeal his extradition to the US, where he faces up to 175 years in prison. Assange has been held in London&#8217;s Belmarsh prison for three years. He previously spent nearly seven years hiding in the Ecuadorian embassy in London, protected by refugee status. </p>



<p>Gabriel Shipton also said:</p>



<blockquote class="wp-block-quote"><p><em>“We&#8217;ve seen people really taking a stand on this issue now. The snowball is building and it will just keep building. People will have to take a stand on this issue and they will have to pressure Biden and the Biden administration to drop this prosecution.”</em></p></blockquote>



<h2>Pascal Boyart x Assange</h2>



<p>Other initiatives have been created around AssangeDAO. We can mention, for example, the initiative of the artist Pascal Boyart called &#8220;Assange Dollars&#8221;. This collection is based on the original work that was made with hundreds of dollars torn and glued on a canvas by the French artist in March 2021.</p>



<div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img loading="lazy" src="http://100.96.1.66:3001/app/uploads/2022/02/assange-pascal-boyart.png" alt="assange pascal boyart" class="wp-image-13793" width="374" height="500"/><figcaption><em>Dollars Assange NFT – Source&nbsp;: <a href="https://opensea.io/assets/0xbd1152a5a003aa833d7d399adc8949bdfe887230/1">OpenSea</a></em></figcaption></figure></div>



<p>Dollars Assange is a series of NFT that will be distributed every day that Julian Assange spends in prison. It will be distributed randomly to holders of all Pascal Boyart&#8217;s collections including the famous collection: The Underground Sixtine Chapel.</p>



<p>At the actual time of writing, it has been 1048 days (since 11 April 2019) since the WikiLeaks founder was detained. </p>



<blockquote class="wp-block-quote"><p><em>“That way we show NFTs aren&#8217;t just PFPs &amp; speculation without adding real value&#8230; But they can also serve a good cause in this tyranic era!”</em></p><cite>Pascal Boyart <a href="https://twitter.com/pascalboyart/status/1489559720939642881" target="_blank" rel="noreferrer noopener">on Twitter</a></cite></blockquote>



<p>The royalties from this series will be donated to Julian Assange&#8217;s defence. In addition, on the day Julian is released from prison, the NFTs will cease to be issued and the total number will be permanently fixed.</p>



<h2>FreeRossDAO&nbsp;</h2>



<p>AssangeDAO is not the first initiative of its kind. In December, 4,000 people participated in the FreeRossDAO, which had relatively similar motivations. Participants raised ETH 2,836 ($12.2 million) to buy the NFT Ross Ulbricht Genesis for $5.93 million on SuperRare. </p>



<p>The auction was held to raise money for the legal fees of Ross Ulbricht, founder of the popular Dark Web site Silk Road. Amir Taaki, a member of the AssangeDAO team, had told Wired:</p>



<p><em>“FreeRoss happened, and it was a great success, it gave us ideas”</em></p>



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<div class="wp-block-image academy-upsell"><figure class="aligncenter size-large is-resized"><a href="https://nonfungible.com/academy" target="_blank" rel="noopener"><img loading="lazy" src="http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Academy-1x15-1-1024x1024.png" alt="Need help understanding the NFT ecosystem? Explore the NFT Academy" class="wp-image-66341" width="512" height="512" srcset="http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Academy-1x15-1-1024x1024.png 1024w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Academy-1x15-1-300x300.png 300w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Academy-1x15-1-150x150.png 150w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Academy-1x15-1-768x768.png 768w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Academy-1x15-1-1536x1536.png 1536w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Academy-1x15-1.png 1650w" sizes="(max-width: 512px) 100vw, 512px" /></a></figure></div>


The beginning of a new trend? More and more personalities around the world are using NFT Art to raise funds in order to help their cause, here are three examples!


Fundraising with Art: Julian Assange & Ross Ulbricht


<p>The ways in which NFT Poetry asserts its newness, its freshness, set it against and within long-standing poetic traditions. Here a some emerging projects who are bringing poetry to a new level.</p>



<h2>theVERSEverse</h2>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1500" height="500" src="http://100.96.1.66:3001/app/uploads/2022/02/theVERSEverse.jpg" alt="theVERSEverse" class="wp-image-13759" srcset="http://100.96.1.66:3001/app/uploads/2022/02/theVERSEverse.jpg 1500w, http://100.96.1.66:3001/app/uploads/2022/02/theVERSEverse-300x100.jpg 300w, http://100.96.1.66:3001/app/uploads/2022/02/theVERSEverse-1024x341.jpg 1024w, http://100.96.1.66:3001/app/uploads/2022/02/theVERSEverse-768x256.jpg 768w" sizes="(max-width: 1500px) 100vw, 1500px" /></figure></div>



<p>This project features poets from around the world who blend and bend genre in the service of NFT poetry. <a href="https://anamariacaballero.com/" target="_blank" rel="noreferrer noopener">Ana Maria Caballero</a>, <a href="https://www.sashastiles.com/" target="_blank" rel="noreferrer noopener">Sasha Stiles</a>, and <a href="http://kalen-iwamoto.com/" target="_blank" rel="noreferrer noopener">Kalen Iwamoto</a> initiated <a href="https://theverseverse.com/" target="_blank" rel="noreferrer noopener">theVERSEverse</a> to achieve a three-fold mission: </p>



<ul><li>Onboard traditional poets and pair their verses with the work of crypto artists to create immersive multigenre works</li><li>Amplify, translate, and encourage poets new to crypto</li><li>And highlight text-based artists already active in the crypto space.</li></ul>



<p>As if that wasn’t enough, theVERSEverse extend and enrich their collaborations through generative AI. Their GenText series demonstrates how AI can catalyze new possibilities by fusing — and even exploding — social, poetic, and technological codes.</p>



<h2>LOST POETS from Pak</h2>



<div class="wp-block-image"><figure class="aligncenter size-full"><img src="http://100.96.1.66:3001/app/uploads/2022/02/lostpoet.jpg" alt="lostpoet" class="wp-image-13749"/><figcaption><em>Poet #12053</em></figcaption></figure></div>



<p>The <a href="https://lostpoets.xyz/#discover" target="_blank" rel="noreferrer noopener">LOST POETS</a> project offered by renowned NFT artist Pak might seem as inscrutable as any modernist poem at first. On further investigation, Pak’s project contains its own myth and is a game to boot! The myth-making is achieved by somewhat cryptic language combined with a gradual rollout of features for buyers. </p>



<p>Much like a rhapsodie reciting Homer centuries ago, the exact telling comes in real time: while we have some idea of where the story might go while it’s being told, the poet and the audience both decide the ultimate meanings after the moment the poem concludes. </p>



<p>The audience who’ve bought a LOST POETS NFT poem share in the creation of those meanings through direct participation without mediation from publishers, stores, or external agents.&nbsp;</p>



<h2>NFT Seed Poetry</h2>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="600" height="316" src="http://100.96.1.66:3001/app/uploads/2022/02/seed-poem.jpg" alt="seed poem" class="wp-image-13752" srcset="http://100.96.1.66:3001/app/uploads/2022/02/seed-poem.jpg 600w, http://100.96.1.66:3001/app/uploads/2022/02/seed-poem-300x158.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" /><figcaption>Seed Poem #8: The Zinnias</figcaption></figure></div>



<p>Katherine Dozier Moshman, who operates <a href="https://www.thenftpoetrygallery.com/seed-poem-collection.html" target="_blank" rel="noreferrer noopener">The NFT Poetry Gallery</a>, began a series of NFT seed poems. If the word ‘seed’ jangles something in the memory, think of the seed phrases that unlock your Crypto Wallet. The author-artist crafts bespoke poems that feature her photography in collaboration with buyers. </p>



<p>Note how multiple genres work together harmoniously within the NFT medium: the concept of the <a href="https://en.wikipedia.org/wiki/Found_poetry" target="_blank" rel="noreferrer noopener">found poem</a> (merges with photography, and these latter two fields entwine through artist-audience dialogue. This is one of the great strengths of NFT Poetry: it tends to bring poets and audience closer within a more active relationship. </p>



<p>Whereas a reader might partake in poetry passively by buying a book at a traditional shop, an NFT Poetry buyer can elevate and personalize their participation in direct conversation with creators. NFT Poetry frees, connects, and equalizes poet-audience relations.</p>



<h2>NFT Trash Art Poetry</h2>



<p>A lighter side to NFT Poetry also exists. NFT Poets within the <a href="https://medium.com/secondrealm/a-short-history-of-nft-trash-art-6656a88a31e9" target="_blank" rel="noreferrer noopener">trash art</a> scene mock broad social trends and events, including the NFT medium itself and poetry. The multi genre approach to composition parallels that of LOSTPOETS and the works of Moshman, only these artists laugh at themselves, their rhymes, and their <a href="https://opensea.io/assets/0x3edf71a31b80ff6a45fdb0858ec54de98df047aa/827" target="_blank" rel="noreferrer noopener">satire of poetry</a> by Shel Silverstein while on a break from beer pong. </p>



<p>Colors pop in weird, jolting neons which pair with wonky fonts that would garner a talk from the boss. The poetry nestled in the mire kicks out against routines like <a href="https://opensea.io/assets/0x495f947276749ce646f68ac8c248420045cb7b5e/76468748140376501513560028030912420415833020471315557894896021208386007728129" target="_blank" rel="noreferrer noopener">taking out the garbage</a> as much as COVID. Poetry’s an intensely personal genre, ask a handful of people and many of them will express strong feelings for or against it. </p>



<p>What NFT reintroduces is the liveliness of early poetry where the audience and poet could be in the same neighborhood, public space, or even room. <strong>Being together and creating together remain part of our shared humanity. NFT Poetry brings this closer to ourselves.</strong></p>



<p>Sources:<strong> <a href="https://lostpoets.xyz/#discover" target="_blank" rel="noreferrer noopener">Lost Poet</a> &#8211; <a href="https://medium.com/secondrealm/a-short-history-of-nft-trash-art-6656a88a31e9" target="_blank" rel="noreferrer noopener">Trash Kraken</a> &#8211; <a href="https://en.wikipedia.org/wiki/Found_poetry" target="_blank" rel="noreferrer noopener">Found Poetry</a> &#8211; <a href="https://www.thenftpoetrygallery.com/seed-poem-collection.html" target="_blank" rel="noreferrer noopener">Seed Poems</a></strong></p>



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<div class="wp-block-image academy-upsell"><figure class="aligncenter size-large is-resized"><a href="https://nonfungible.com/academy" target="_blank" rel="noopener"><img loading="lazy" src="http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Academy-1x15-1-1024x1024.png" alt="Need help understanding the NFT ecosystem? Explore the NFT Academy" class="wp-image-66341" width="512" height="512" srcset="http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Academy-1x15-1-1024x1024.png 1024w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Academy-1x15-1-300x300.png 300w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Academy-1x15-1-150x150.png 150w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Academy-1x15-1-768x768.png 768w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Academy-1x15-1-1536x1536.png 1536w, http://100.96.1.66:3001/app/uploads/2022/08/Nonfungible_NFT-Academy-1x15-1.png 1650w" sizes="(max-width: 512px) 100vw, 512px" /></a></figure></div>


NFT Poetry, like other NFT art forms, sets its own definitions. Unlike the iambic pentameter experienced (or endured) in high school NFT Poetry offers much less rigidity while integrating existing traditions with 21st century Crypto-verse.
The ways in which NFT Poetry asserts its newness, its freshness, set it against and within long-standing poetic traditions that looks likely to be a lasting artistic expression for years to come.

Poetry and NFTs: a new Cyber-culture?


<p>The artistic community has been slow to accept NFTs. This is to be expected. Throughout history, changes in technology and a movement away from traditional standards have always been met with resistance.&nbsp;</p>



<p>The main factor is a&nbsp; general distrust by those who already exist within the affected sectors. Integrating new technologies with existing mediums, while balancing the opinions and critiques of the populace, is a challenge the art world will need to address as NFTs and crypto become more prominent within the art world.&nbsp;</p>



<h2><strong>Museums using NFTs: Hermitage Museum and The British Museum</strong></h2>



<p>In a world that is moving towards a digitalized future, two of the largest museums have taken the leap into NFTs: Russia’s <a href="https://thehermitagemuseum.org/" target="_blank" rel="noreferrer noopener">Hermitage Museum</a> in St. Petersburg and <a href="https://www.britishmuseum.org/visit" target="_blank" rel="noreferrer noopener">The British Museum</a> in London. Both museums announced that they would be minting NFTs of popular artwork in their collections. All of which will soon be available for purchase.&nbsp;</p>



<p>Artworks including Leonardo da Vinci’s<em> Madonna Litta </em>(1490) and works by famous Japanese artist Hokusai have been tokenized. This allowed collectors to have digital copies of their favorite traditional art pieces and increased funding to the museums. If this experiment by the titans of the museum world succeeds, it could open a new avenue of funding for other museums and help to modernize and maintain facilities that have struggled throughout the pandemic.</p>



<p>Utilizing NFTs to fund museums and reach a younger audience who might otherwise not be exposed to these artworks is something that could become ubiquitous throughout the industry. Millennials and Gen Z are the largest groups of investors in Cryptocurrencies to date.</p>



<p> As it stands <a href="https://www.fool.com/research/what-are-gen-z-millennial-investors-buying/" target="_blank" rel="noreferrer noopener">39% of Millennials and 47% of GenZ</a> have put their money into cryptocurrencies and NFTs. With such a large segment of the population invested in this growing industry and moving away from traditional stocks held by older generations, it only makes sense that organizations would utilize this information to target a growing financial demographic. </p>



<p>Not only would NFTs bring much-needed funding to these educational institutions, but NFTs could easily open up an opportunity for the curators to connect with patrons in a way they never have before.&nbsp;</p>



<h2>A new type of community to support art</h2>



<p>NFTs have already started to carve out their niche, and have encouraged discussion and debate between those who believe in the longevity of NFTs and those who are skeptical about using NFT to promote art as a whole. The Smithsonian, MoMA, and other major museums have already hosted talks discussing NFTs and their future in the art world. These talks, while they might always come to the same conclusion, are important. </p>



<p>They indicate a growing section of the population that is curious about NFTs. Art industry experts are weighing in and providing a nuanced and varied look into what the future holds.&nbsp;You can find a link to these talks and more <a href="https://cuseum.com/blog/2021/11/16/how-21-museums-amp-cultural-organizations-engaged-with-nfts-in-2021" target="_blank" rel="noreferrer noopener">here</a>.</p>



<p>Established museums are not the only organizations that have the ability to capitalize on NFTs, the first-ever physical NFT Museum just opened in Seattle, Washington. <a href="https://www.seattlenftmuseum.com/" target="_blank" rel="noreferrer noopener">The Seattle NFT Museum</a> is a prime example of a burgeoning industry beginning to expand away from its formerly niche audience into a commodity that is more easily accessible to the general public. With an increased understanding of NFTs and the metaverse, the possibilities for the medium is endless.&nbsp;</p>



<blockquote class="wp-block-quote"><p><em>“What can an institution become when it is organized with the network at its core?”&nbsp;</em></p><cite><em>New Museum.org&nbsp; </em><a href="https://www.newmuseum.org/calendar/view/1758/speculative-values-between-the-institution-and-the-nft" target="_blank" rel="noreferrer noopener"><em>Speculative Values: Between the Institution and the NFT</em></a></cite></blockquote>



<h2>What usecase could be used if a DAO ran the Museum&#8217;s NFT sales?&nbsp;</h2>



<p>Communities have already developed around NFTs, artists, and institutions like museums. These communities, in order to organize themselves to scale, have become what we’re calling a “Decentralized autonomous organizations (DAOs)”. DAOs are designed and built by investors and fans of NFT projects. They create a built-in support system for artists and their projects. </p>



<p>DAOs could also develop around museums, which could in turn support museums and their artwork. This same ideology could allow for research, educational campaigns, and community outreach to be funded utilizing the blockchain.&nbsp;</p>



<h2>NFT and Museums: A very early use-case</h2>



<p>Because NFTs are still a relatively new industry, no one can predict&nbsp; how they will develop and change in the next few years. Still, NFTs have created a possibility of a marriage between digital and traditional art. They could not only provide a platform for future artists but allow for the preservation of historical art pieces by introducing them to a younger audience in ways not previously accessible to Museums and other educational institutions.</p>



<p> With so much potential, one can only hope that NFTs continue to develop in a positive direction.&nbsp;</p>



<ul><li>Sources: <a href="https://news.artnet.com/art-world/hermitage-museum-auctioning-nfts-1992830" target="_blank" rel="noreferrer noopener">Artnet</a> &#8211; <a href="https://sg.news.yahoo.com/british-museum-launch-nfts-craze-020053061.html" target="_blank" rel="noreferrer noopener">Yahoo</a> &#8211;  <a href="https://www.seattlenftmuseum.com/" target="_blank" rel="noreferrer noopener">Seattle Museum</a></li><li>Image credit: <a href="https://unsplash.com/@claudiotesta" target="_blank" rel="noreferrer noopener">Claudio Testa</a></li></ul>


More and more museums are starting to use NFT to raise funds or experiment new art experiments. Which are the different museums that lent themselves to the experience and what did they do?

The Acceptance of NFT in The Museum World


<h2>From Impressionism to “NFT Art”</h2>



<p>From impressionism to this present moment of NFT Art, critics of innovation in Art have followed a fairly standard script. The critic expresses how fed up he is (it is usually a “he”) with what has accosted his eyes. He then characterizes the Art as devoid of meaning, confused or unfinished. As a result of these characterizations, the critic avoids conducting any actual analysis, including consideration of the context that produced the work, and leans into attacking the Artist.</p>



<p>It was often not enough to simply dislike the Art work, but innovative Art had to be the product of “diseased minds.” Early Impressionist and Cubist Artists heard this attack and variations on it frequently. Denouncing Art as the product of illness or “otherness” came with a subtle implication, one that applies equally to NFT Art.</p>



<p>During the 19th and early 20th Centuries, the eras when Impressionism and Cubism began, respectively, an unwell person or outsider would have been deemed unworthy of an apprenticeship with an established Artist. Too much risk, too little reward. What would the patrons say? A would-be Artist without a master was not an Artist at all and could not hope to be.&nbsp;</p>



<h2>NFTs don’t need gatekeepers to exist</h2>



<p>In the 21st century, outsiders like trans teenage <a href="https://www.reuters.com/technology/crypto-art-about-gender-transition-fetches-216-mln-christies-2021-06-30/" target="_blank" rel="noreferrer noopener">NFT Artist Victor Langois</a> are on the receiving end of similar doubt and derision. He skipped the gatekeeping with the goal of directly reaching his audience thanks to the distributed nature of the NFT medium.&nbsp;</p>



<p>Like NFT Artists of the 21st century, prior Artistic innovators looked towards non-traditional subject matter. In 1863, Impressionist Artists who had been denied participation in the Salon of Paris, formed their own Salon des Refusés where they could display work in unconventional styles about unconventional topics. Remember that famous painting of <a href="https://en.wikipedia.org/wiki/Le_Déjeuner_sur_l%27herbe Hokusai" target="_blank" rel="noreferrer noopener">well-dressed men having a picnic with nude women</a>? That was displayed at the Salon des Refuses.&nbsp;</p>



<p>About fifty years later, Picasso looked to African Art he encountered at a French Ethnographic Museum as a primary source of inspiration for his early Cubist works. That is, he did not look to the old masters, and this is the crux of why people criticize NFT Art: there is no guru, master or teacher.</p>



<p>There is no approved, “proper” range of subject matter. There is no school diploma that states “Master of Fine Art.” The Artist’s apprenticeship is their own, as trans teen NFT Artist Victor Langois has proved, and so is the Art. The artist can study where they want, how they want and distribute their Art in an equally decentralized manner.&nbsp;</p>



<p>The pupil is already the master, thank you very much.&nbsp;</p>



<h2>Artists using NFTs are here to stay</h2>



<p>For these reasons alone, NFT Art is here to stay. But there’s more: the decentralized approach afforded by NFT Art has already taken hold of established institutions. In collaboration with La Collection, the British Museum has auctioned <a href="https://nonfungible.com/blog/the-british-museum-is-auctioning-hokusai-nft-art" target="_blank" rel="noreferrer noopener">NFT art by Hokusai</a>. Similarly, Russia’s State <a href="https://www.theartnewspaper.com/2021/07/27/hermitage-museum-mints-leonardo-monet-van-gogh-nfts-to-raise-funds" target="_blank" rel="noreferrer noopener">Hermitage Museum in St. Petersburg has offered NFTs</a> born of its collection, including works by Monet and Leonardo. NFTs already possess staying power because they’re enmeshed in traditional venues of the Art world.&nbsp;</p>



<p>The outcry will continue as NFT Artists continue to innovate. They’ll face criticism similar to what <a href="https://www.cmonetgallery.com/father-of-impressionism.aspx" target="_blank" rel="noreferrer noopener">Louis Leroy said about Monet’s impressionist works</a>: “Wallpaper in its embryonic state is more finished!”. Yes, it sounds as ridiculous now as then.&nbsp;</p>



<p>So will you be with the Artists or the Leroys of the world?</p>



<ul><li>Image credit: <a href="https://unsplash.com/@zackwalker" target="_blank" rel="noreferrer noopener">Zach Walker</a></li></ul>


Art has always been acceptable or not according to very subjective criteria by a small group of people. What about art using NFTs?

Art using NFTs, here to stay?


<h2><strong>NFT Profile Picture: be part of a community</strong></h2>



<p>In 2021, NFTs made headlines&nbsp; for the <a href="https://www.christies.com/features/Monumental-collage-by-Beeple-is-first-purely-digital-artwork-NFT-to-come-to-auction-11510-7.aspx" target="_blank" rel="noreferrer noopener">record sale of Beeple</a>’s <em>EVERDAYS: THE FIRST 5,000 DAYS </em>&nbsp;at the beginning of the year. But it was also <strong>the hype generated around Profile Pictures</strong> (PFPs) during the summer that kept them in the conversation. PFPs are collectible NFTs in the form of avatars that tend to be composed of a group of traits assigned by an algorithm.&nbsp;</p>



<p>In <a href="https://nonfungible.com/reports/2021/en/q3-quarterly-nft-market-report" target="_blank" rel="noreferrer noopener">Q3 2021</a>, collectible NFTs accounted for 76% of the total USD sales volume. Initially the promise was that owners of these tokens would become part of a living community and be provided with additional utility. Unfortunately, many projects have taken advantage of this hype to offer NFTs that are created with very little effort.</p>



<p>Many in the NFT community, however, pushed for&nbsp; a more artistic, original approach to avatar projects to evolve. Today, new projects are being launched, encouraged by the drive for PFPs to be more thoughtful and above all, higher quality, than what was first seen during the summer of 2021.</p>



<p>This is precisely what <a href="https://www.saatchiart.com/nft?utm_source=nonfungible&amp;utm_medium=referral&amp;utm_campaign=theotheravatars&amp;utm_id=2563" target="_blank" rel="noreferrer noopener">Saatchi Art</a> is doing&nbsp; with an NFT project that merges original art and the concept of digital collectibles.</p>



<h2><strong>Saatchi Art and the Democratization of the Art Market&nbsp;</strong></h2>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="300" height="300" src="http://100.96.1.66:3001/app/uploads/2022/01/sait_mingu-low.jpg" alt="Art by Sait Mingu" class="wp-image-11842" srcset="http://100.96.1.66:3001/app/uploads/2022/01/sait_mingu-low.jpg 300w, http://100.96.1.66:3001/app/uploads/2022/01/sait_mingu-low-150x150.jpg 150w" sizes="(max-width: 300px) 100vw, 300px" /><figcaption><em>Art by Sait Mingu</em></figcaption></figure></div>



<p>Saatchi Art was founded over a decade ago on the principle of democratizing the fine art market and enabling art lovers around the world to discover art and artists they love.</p>



<p>Their chief curator, Rebecca Wilson, who was formerly a director at Saatchi Gallery, London—from which the platform takes their name despite now being independently owned—saw a huge need for supporting emerging artists and recognized an opportunity with the internet. Saatchi Art was born.&nbsp;</p>



<p>Today, Saatchi Art is home to over 3 million original artworks, by 110,000 emerging artists in over 140 countries worldwide.&nbsp; All uploaded artworks are reviewed&nbsp; by a team of curators and new collections organized by them are available every week.</p>



<p>Bolstered by their deep experience in the art market,&nbsp; an immense roster of international emerging artists, and an audience of collectors around the world, the natural evolution of Saatchi Art’s mission drove them to move into the NFT space.</p>



<h2><strong>NFT Profile Picture and Van Gogh Inspiration</strong></h2>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="660" height="660" src="http://100.96.1.66:3001/app/uploads/2022/01/saatchi-art-vicente-aguado.gif" alt="Art by Vicente Aguado" class="wp-image-11841"/><figcaption><em>Art by Vicente Aguado</em></figcaption></figure></div>



<p>This month, Saatchi Art is offering collectors a very original NFT drop. Indeed, rather than selling individual works, the NFTs sold will be produced by the collaboration of 154 global artists.</p>



<p>A portrait of Vincent Van Gogh is the basis for the series of original avatars, titled <em>The Other Avatars</em>, and each must also incorporate the following traits:&nbsp;</p>



<ul><li>Avatar Types (2)</li><li>Directions (3)</li><li>Backgrounds (11)</li><li>Heads (21)</li><li>Eyes (15)</li><li>Facial Hair (6)</li><li>Ears (5)</li><li>Mouths (19)</li><li>Clothes (15)</li><li>Accessories (5)</li></ul>



<p>Beyond being one-of-a-kind artworks by virtue of each artist’s unique style and approach, every avatar will also have the name of the artist who created it as a trait.&nbsp;</p>



<p>This means that even if two artists select the exact same set of traits for their avatar, the artworks will be different because of the artists’ name trait. Rarity will be determined by the artists’ own selections once all works are completed; the traits they chose the least will be the most rare. The project is overseen by<a href="https://twitter.com/_MontyPreston" target="_blank" rel="noreferrer noopener"> Monty Preston,</a> Saatchi Art’s Manager of Art Advisory and Curation.</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img src="http://100.96.1.66:3001/app/uploads/2022/01/nikolina-petolas-low.jpg" alt="Art by Nikolina Petolas " class="wp-image-11838"/><figcaption>Art by Nikolina Petolas</figcaption></figure></div>



<p>Over 150 artists have been hand-selected by the Saatchi Art curation team and they hail from more than 35 countries, including Ghana, Croatia, Turkey, the United Kingdom, and the United States. The participating artists are working in mediums from digital media and collage to photography, oil painting, and beyond. Over 90% of participating artists for this drop are new to the NFT market and 50% of participating artists self-identify as women.</p>



<p>Another aspect of this drop that differentiates it from many other projects, is that the physical works will be available for purchase after the NFT drop. It will therefore be possible for collectors to purchase the NFT and the physical work separately.</p>



<h2><strong>What are the next steps?</strong></h2>



<p>To be able to participate in the drop, you need to  register on the <a href="https://www.saatchiart.com/nft?utm_source=nonfungible&amp;utm_medium=referral&amp;utm_campaign=theotheravatars&amp;utm_id=2563" target="_blank" rel="noreferrer noopener">whitelist.</a> Beginning January 9, reservations will be open to the waitlist  at the price of 0.1 $ETH. It will not be possible to choose the work; rather they will be randomly assigned during minting. </p>



<p>If you’d prefer to wait and try to purchase a work from a specific artist, you can browse what is available on the secondary market (e.g. OpenSea) after the drop.</p>



<p>Aware of the environmental impact that Ethereum&#8217;s proof of work entails, Saatchi Art is committed to finding ways to offset the different emissions that will be generated by this drop. The choice of this blockchain was made for its security and staying power in the long term.Before the drop, you can explore the various styles and practices of the participating artists on saatchiart.com, as well as across their social networks: <a href="https://discord.gg/qPX4tjMHk9" target="_blank" rel="noreferrer noopener">Discord</a> &#8211; <a href="https://twitter.com/saatchiart" target="_blank" rel="noreferrer noopener">Twitter</a> &#8211; <a href="https://instagram.com/saatchiart" target="_blank" rel="noreferrer noopener">Instagram</a> &#8211; <a href="https://www.saatchiart.com/nft?utm_source=nonfungible&amp;utm_medium=referral&amp;utm_campaign=theotheravatars&amp;utm_id=2563" target="_blank" rel="noreferrer noopener">Website</a></p>



<p class="has-vivid-red-color has-text-color">Disclaimer: This is a sponsored article. No content or article should be considered as financial advice. We strongly recommend you to conduct due diligence and always do your own research before investing in a project.</p>


The recent craze for NFT PFPs inspired Saatchi Art to enlist over 150 artists to use a portrait of Van Gogh as a basis for creating thousands of “handmade” avatars


Saatchi Art and The Other Avatars


<h2><strong>La Collection and The British Museum</strong></h2>



<p><a href="https://lacollection.io/" target="_blank" rel="noreferrer noopener">La Collection</a> is a French startup co-founded by entrepreneur Jean-Sébastien Beaucamps. Its role is to help companies achieve their digital transition into the NFT ecosystem. This year, La Collection contacted thirty museums and galleries to offer its services and the British Museum accepted their proposal and the partnership was born!</p>



<p>According to the <a href="https://www.theartnewspaper.com/2021/09/24/british-museum-to-sell-nfts-of-200-hokusai-worksincluding-the-great-wave" target="_blank" rel="noreferrer noopener">Art Newspaper</a>, Craig Bendle, the licensing manager of the British Museum said following:</p>



<blockquote class="wp-block-quote"><p><em>“It is so important that as a museum we continually adapt to new markets and find new ways of reaching people that we may not reach through traditional channels.”</em></p><cite>Craig Bendle</cite></blockquote>



<p>Moving forwards with this desire for adaptation and evolution, an NFT collection has been created in parallel with Katsushika Hokusai&#8217;s exhibition which takes place at the British Museum from the 30th of September 2021 to the 31st of January 2022.&nbsp;</p>



<h2><strong>Several Levels of Rarity..</strong></h2>



<figure class="wp-block-image size-full"><img loading="lazy" width="898" height="690" src="http://100.96.1.66:3001/app/uploads/2021/11/la-collection-hokusai-great-wave.jpg" alt="la collection hokusai great wave" class="wp-image-10200" srcset="http://100.96.1.66:3001/app/uploads/2021/11/la-collection-hokusai-great-wave.jpg 898w, http://100.96.1.66:3001/app/uploads/2021/11/la-collection-hokusai-great-wave-300x231.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/11/la-collection-hokusai-great-wave-768x590.jpg 768w" sizes="(max-width: 898px) 100vw, 898px" /><figcaption><em>Under the Wave off Kanagawa</em></figcaption></figure>



<p>Throughout the duration of the exhibition, several drops and auctions will take place. It is important to clarify first of all that the purchase of an NFT from <a href="https://lacollection.io/faq" target="_blank" rel="noreferrer noopener">La Collection</a> will not allow you to own the physical works.</p>



<p>Of the 200 works by Hokusai that will be available to view and buy, some of them are on display for the first time in the world. NFTs will have several levels of rarity, thus defining the number of associated editions:</p>



<ul><li>Ultra rare : 2 editions</li><li>Super rare : 10 editions</li><li>Rare: 100 editions</li><li>Limited : 1000 editions</li><li>Common : 10,000 editions</li></ul>



<p>For each of the rarity levels, the British Museum will keep an edition. Also, it’s important to note that for each sale on the secondary market, 10% of the royalties will go to museums and 3% for the Collection.</p>



<h2><strong>200 Hokusai Artworks and Private Sales</strong></h2>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="897" height="681" src="http://100.96.1.66:3001/app/uploads/2021/11/la-collection-hokusai-red-fuji.jpg" alt="la collection hokusai red fuji" class="wp-image-10201" srcset="http://100.96.1.66:3001/app/uploads/2021/11/la-collection-hokusai-red-fuji.jpg 897w, http://100.96.1.66:3001/app/uploads/2021/11/la-collection-hokusai-red-fuji-300x228.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/11/la-collection-hokusai-red-fuji-768x583.jpg 768w" sizes="(max-width: 897px) 100vw, 897px" /><figcaption><em>Clear Day with a Southern Breeze (&#8216;Red Fuji&#8217;), from the series Thirty-six Views of Mt. Fuji</em></figcaption></figure></div>



<p>Throughout his life, Katsushika Hokusai drew and painted many works. For each stage of his travels, there are therefore specific collections. For example, <em>“Under the Wave off Kanagawa”</em> is a part of the<em> &#8220;36 Views of Mt Fuji&#8221;</em>, which is his best-known collection.</p>



<p>As though a way to tell his story, the auctions of his major works are offered over time, at the moment, <em>&#8220;Red Fuji&#8221;</em> is in the spotlight. And soon it will be<em> &#8220;Onikojima Yataro and Saiho-in Aka-bozu wrestling with a large bronze bell&#8221;.</em></p>



<p>It’s important to know that some works are <a href="https://lacollection.io/private-sale" target="_blank" rel="noreferrer noopener">offered exclusively during private sales</a>. In order to be invited, it&#8217;s necessary to obtain a special code which will be sent after creating an account and purchasing an art work.</p>



<p>Being part of this early adopter community will have other benefits like airdrops and exclusive information for other upcoming sales. Also, once the exhibition is over, the only way to get these creations will be on the secondary market..</p>



<h2><strong>Technical Aspects of the Hokusai Drop</strong></h2>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="897" height="711" src="http://100.96.1.66:3001/app/uploads/2021/11/la-collection-hokusai-suspension-bridge.jpg" alt="la collection hokusai suspension bridge" class="wp-image-10202" srcset="http://100.96.1.66:3001/app/uploads/2021/11/la-collection-hokusai-suspension-bridge.jpg 897w, http://100.96.1.66:3001/app/uploads/2021/11/la-collection-hokusai-suspension-bridge-300x238.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/11/la-collection-hokusai-suspension-bridge-768x609.jpg 768w" sizes="(max-width: 897px) 100vw, 897px" /><figcaption><em>Suspension bridge on the border between Hida and Etchū, from the series Wondrous Views of Famous Bridges in Various Provinces</em></figcaption></figure></div>



<p>Regarding the technical aspects, several things deserve to be highlighted. On one hand, the <strong>Ethereum blockchain was chosen to host the collectio</strong>n. Aware of the environmental concerns brought about by Proof of Work, <a href="https://lacollection.io/faq" target="_blank" rel="noreferrer noopener">La Collection</a> has pledged to plant a tree for each NFT sale: they call it the <em>NFTree Programme</em>.</p>



<p>Another interesting aspect for buyers are the low transaction fees: the mint is not made during the transaction. Only the costs of a normal shipment are necessary to proceed with the purchase and so in this way only the purchased NFTs are created.</p>



<p>For more information, do not hesitate to follow La Collection on its different channels:</p>



<p><a href="https://discord.gg/Z8QpAfCp9v" target="_blank" rel="noreferrer noopener">Discord</a> &#8211; <a href="https://twitter.com/LaCollectionOff" target="_blank" rel="noreferrer noopener">Twitter</a> &#8211; <a href="https://www.instagram.com/lacollection.io" target="_blank" rel="noreferrer noopener">Instagram</a> &#8211; <a href="https://t.me/LaCollection_io" target="_blank" rel="noreferrer noopener">Telegram</a></p>



<p class="has-vivid-red-color has-text-color">Disclaimer: This is a sponsored article. No content or article should be considered as financial advice. We strongly recommend you to conduct due diligence and always do your own research before investing in a project.</p>


More and more museums have started to take an interest in NFTs this year and no better example is the case of the prestigious British Museum who have partnered with La Collection to auction Hokusai NFTs.


The British Museum is Auctioning Hokusai NFT Art!


<p>It&#8217;s hard not to have heard about NFTs during 2021: <a href="https://www.christies.com/features/Monumental-collage-by-Beeple-is-first-purely-digital-artwork-NFT-to-come-to-auction-11510-7.aspx" target="_blank" rel="noreferrer noopener">Beeple&#8217;s record sale</a>, Art Magazines, Sotheby&#8217;s auctions or maybe from one of your artist friends, a lot of information has been circulating and also a lot of misinformation.</p>



<p>If you are an artist and want to<strong> use NFTs to sell your digital creations</strong>, there are several options, but before discovering them, there are some basic notions to keep in mind.</p>



<ol><li>NFTs are 100% digital tokens that exist on a blockchain.</li><li>They contain several immuable information: date of creation, number of editions and wallet of the author.</li><li>The metadata are the properties of the NFTs: name of the author, name of the work, link to the content&#8230;this metadata may or may not be immutable.</li></ol>



<p>A confusion therefore often occurs between the blockchain verification and the metadata that can be edited afterwards.</p>



<h2><strong>Choose the right blockchain&nbsp;</strong></h2>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1500" height="1494" src="http://100.96.1.66:3001/app/uploads/2021/11/nft-quadrilemna.jpg" alt="nft quadrilemna" class="wp-image-10116" srcset="http://100.96.1.66:3001/app/uploads/2021/11/nft-quadrilemna.jpg 1500w, http://100.96.1.66:3001/app/uploads/2021/11/nft-quadrilemna-300x300.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/11/nft-quadrilemna-1024x1020.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/11/nft-quadrilemna-150x150.jpg 150w, http://100.96.1.66:3001/app/uploads/2021/11/nft-quadrilemna-768x765.jpg 768w" sizes="(max-width: 1500px) 100vw, 1500px" /><figcaption>NFT quadrilemna: Security, Decentralization, Scalability and Ecology</figcaption></figure></div>



<p>Before thinking about the platform that will allow the creation (mint) of your NFT art, it is important to know which blockchain it uses. Depending on the consensus that the blockchain uses, a balance must be found between several elements:</p>



<ul><li>Security</li><li>Decentralization</li><li>Scalability</li></ul>



<p>To date, there is no blockchain that has found a perfect balance between these three elements, many projects are working on it but to say they have got there would be a lie.</p>



<p>For example, thanks to Proof of Work, <strong>Ethereum is very secure and decentralized</strong> but cannot support many transactions. Proof of Stake blockchains allow faster and a greater number of transactions but are more centralized and less secure.</p>



<p>Recently, ecological concerns related to the electricity consumption of blockchains have taken on a lot of momentum. Taking into account this parameter when choosing your blockchain requires additional verification on how the electricity that powers the project has been produced.</p>



<p>Now that we&#8217;ve seen the fundamentals of blockchain, how do you create your first artistic NFT?</p>



<h2><strong>Craft your first NFT artwork</strong></h2>



<p>It has become very easy to mint your first NFT. Let’s see how to do it in three steps on the most used platform : <a href="https://opensea.io/" target="_blank" rel="noreferrer noopener">Opensea</a>.</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1024" height="299" src="http://100.96.1.66:3001/app/uploads/2021/11/opensea-create-page.jpg" alt="opensea create NFT page" class="wp-image-10117" srcset="http://100.96.1.66:3001/app/uploads/2021/11/opensea-create-page.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/11/opensea-create-page-300x88.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/11/opensea-create-page-768x224.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Mint NFT on Opensea</figcaption></figure></div>



<p>Opensea will ask you to authenticate through your web3 wallet. Several choices are offered such as Metamask, Coinbase Wallet or Venly.</p>



<p>On mobile devices, the Trust Wallet and Opera Touch can be used as well.</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1046" height="763" src="http://100.96.1.66:3001/app/uploads/2021/11/create-nft.jpg" alt="create nft opensea" class="wp-image-10113" srcset="http://100.96.1.66:3001/app/uploads/2021/11/create-nft.jpg 1046w, http://100.96.1.66:3001/app/uploads/2021/11/create-nft-300x219.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/11/create-nft-1024x747.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/11/create-nft-768x560.jpg 768w" sizes="(max-width: 1046px) 100vw, 1046px" /><figcaption>Opensea create item</figcaption></figure></div>



<p>It&#8217;s time to choose what your NFT is going to be! Several formats are supported: image, video, GIF or audio within a limit of 100Mb. Next, fill in the basic properties like the name as well as a link to the project.</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="818" height="840" src="http://100.96.1.66:3001/app/uploads/2021/11/create-nft-properties.jpg" alt="create nft properties" class="wp-image-10114" srcset="http://100.96.1.66:3001/app/uploads/2021/11/create-nft-properties.jpg 818w, http://100.96.1.66:3001/app/uploads/2021/11/create-nft-properties-292x300.jpg 292w, http://100.96.1.66:3001/app/uploads/2021/11/create-nft-properties-768x789.jpg 768w" sizes="(max-width: 818px) 100vw, 818px" /><figcaption>Specify NFT properties on Opensea</figcaption></figure></div>



<p>The following steps will add the metadata to your NFT:</p>



<ul><li>A description</li><li>The collection to which it belongs</li><li>The properties. This can be hair color, eye shape, etc.</li><li>The levels, which can determine a grade for example</li><li>The stats, used to specify the generation number, ranks or serial number</li></ul>



<p>It is also possible to add unlockable content (a code, a better quality image&#8230;) and specify whether it is explicit or sensitive content.</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="786" height="549" src="http://100.96.1.66:3001/app/uploads/2021/11/create-nft-supply.jpg" alt="create nft supply" class="wp-image-10115" srcset="http://100.96.1.66:3001/app/uploads/2021/11/create-nft-supply.jpg 786w, http://100.96.1.66:3001/app/uploads/2021/11/create-nft-supply-300x210.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/11/create-nft-supply-768x536.jpg 768w" sizes="(max-width: 786px) 100vw, 786px" /><figcaption>Opensea &#8211; Choose the right blockchain for your NFT</figcaption></figure></div>



<p>Then comes the number of editions of your NFT supply. Determining the number of editions is essential especially for artworks. Is it a unique piece? Or are there several editions of the same work?&nbsp;</p>



<p>The choice of blockchain is also crucial. The fees on Ethereum are currently high and therefore the transfer of the NFT will be expensive. Other solutions should emerge in the future to leave more choice to the creator.</p>



<p>&nbsp;If you want to learn more about the technical part, do not hesitate to consult the <a href="https://docs.opensea.io/" target="_blank" rel="noreferrer noopener">Opensea Developer Documentation</a>!</p>



<p>It is because this method has become so simple that today there are so many NFTs, like any artistic creation. It is important that the meaning behind the work is reflected beforehand. Even more so on the blockchain, because the ultimate goal is to<strong> make your digital creation immortal</strong>.</p>



<p>It can be a free expression or a political message, an existing landscape or an fictive universe, a still image or programmable art&#8230; thanks to digital tools, digital art pushes back every day what is possible to create.</p>



<p>For the moment, the link between the <a href="https://nonfungible.com/blog/physical-nft-art-or-physical-art-nft" target="_blank" rel="noreferrer noopener">physical and web3 universe</a> has not yet found an adequate formula in terms of automating exchanges. For example, <strong>NFT certificates of authenticity in a painting must be transferred manually at the time of purchase</strong>.</p>



<p>In the art sector, it is therefore important to think 100% digital when you want to create your first NFT.</p>



<h2><strong>Create your community from A to Z</strong></h2>



<p>One of the most underrated aspects of popular artists in Web2 is to think that his community will follow them into Web3, except that <strong>one of the main values conveyed by NFTs is real ownership</strong>.</p>



<p>This is in direct contradiction with most of the conditions of use of social networks that retain almost all the rights of use of the media hosted on their platform.</p>



<p>The popularity acquired on Web2 therefore ultimately has little value within Web3. Unless you are already recognized worldwide, one of the first things that you will have to be built is a strong community, who also own crypto..</p>



<p><strong>Collectors of art NFTs do not buy randomly! </strong>They like to know the history of the artist, his motivations and his reasons for coming into the ecosystem. They may, of course, simply be attracted to the aesthetics but usually other things play a part in their decision to purchase.</p>



<p>Ultimately, the roots of public blockchains have eminently political origins and to deny this aspect is a mistake. Decentralization is not just technical, it is also the rock that everyone brings with them to build the web of tomorrow.</p>



<p><strong>&gt;&gt;&gt; <a href="https://nonfungible.com/services#consulting" target="_blank" rel="noreferrer noopener">If you need support with your project, check our consulting offers</a> &lt;&lt;&lt;</strong></p>


More and more artists want to use Non-Fungible Tokens to sell their art, but it can sometimes be a complicated universe to navigate, here’s where to begin!


NFT Art: where to begin?


<p>It all began in March 2021, when the musician Grimes led the way by selling a collection of NFTs for nearly $6 million.&nbsp;</p>



<p>A few days later the rock band Kings of Leon were the first ones to offer up their <strong>album for sale in form of an NFT</strong>. Eighteen &#8220;golden ticket&#8221; NFTs were linked to a real concert ticket giving VIP advantages like front row seats for life, the auction of this collection raised $2 million.</p>



<p>Since then, the initiatives mixing the music industry and NFTs have multiplied, lets look at some of these below.</p>



<h2><strong>The Weeknd multiplies initiatives</strong></h2>



<p>The Weeknd is for sure the first singer with international status to turn towards NFTs. Notably, the singer and Strangeloop Studios have been collecting concert visuals and audiovisual works since 2015, the collection included eight NFTs, as well as an unreleased song by The Weeknd &#8220;The Source&#8221;. <a href="https://niftygateway.com/collections/theweeknd" target="_blank" rel="noreferrer noopener">The unreleased track sold for $490,000</a>.</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="949" height="425" src="http://100.96.1.66:3001/app/uploads/2021/11/nft-weeknd-collection.jpg" alt="nft weeknd collection" class="wp-image-10061" srcset="http://100.96.1.66:3001/app/uploads/2021/11/nft-weeknd-collection.jpg 949w, http://100.96.1.66:3001/app/uploads/2021/11/nft-weeknd-collection-300x134.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/11/nft-weeknd-collection-768x344.jpg 768w" sizes="(max-width: 949px) 100vw, 949px" /><figcaption><em>NFTs of The Weeknd collection</em></figcaption></figure></div>



<p>More recently, The Weeknd, joined Tom Brady&#8217;s NFT platform: Autograph. The NFL star partnered with the former CEO of MySpace&#8217;s parent company and has received support from executives at Apple and Spotify. The artist mentioned in his statement:</p>



<p>&#8220;As an artist, I&#8217;m always driven to push the boundaries of art delivery in culture and have been intrigued by NFTs for a few years already. I was eager to join Autograph in order to launch a new branch in the music space that explores what the metaverse could be&#8221;.</p>



<h2><strong>Bored Ape Yacht Club (BAYC) attracts Timbaland and Universal</strong></h2>



<p>Grammy-winning rapper and producer Timbaland has announced the launch of an entertainment brand Ape-In Productions (AIP), based on the Bored Ape Yacht Club (BAYC) collection.</p>



<p>Ape-In Productions is a music label that seeks to work with talent from within the BAYC community and its first representative, TheZoo, a hip-hop group in the BAYC universe have just released their first EP: ApeSh!t.&nbsp;</p>



<p>Eventually, Ape-In Productions (AIP) hopes to develop a platform where certain Bored Apes can publish music and other content in form of NFTs. Holders will be able to access other exclusive experiences, such as concerts and virtual studio sessions.&nbsp;</p>



<p>Meanwhile, Universal Music Group&#8217;s 10:22pm label has teamed up with BAYC and has already created a music group made up of four Apes called Kingship.</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1024" height="576" src="http://100.96.1.66:3001/app/uploads/2021/11/kingship-group.jpg" alt="BAYC kingship group" class="wp-image-10058" srcset="http://100.96.1.66:3001/app/uploads/2021/11/kingship-group.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/11/kingship-group-300x169.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/11/kingship-group-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Kingship Group</figcaption></figure></div>



<h2><strong>A DJ also in front: Deadmau5</strong></h2>



<p>Very recently, Deadmau5 presented an NFT collection called &#8220;Head5&#8221;. The DJ keeps innovating with projects involving NFTs, but this time he wanted to go further and presents a metaverse project. <a href="https://www.head5.io/" target="_blank" rel="noreferrer noopener">We can read on the site</a>:</p>



<p><em>&#8220;Holders of this token will continue to be rewarded with exciting new mau5 projects and integrations 5ever.&#8221;</em></p>



<p>Together with his longtime collaborator Nick &#8220;Smearballs&#8221; DenBoer, deadmau5 put 5,555 NFT up for sale on Monday, November 15th and in 3 days, 1870 NFTs were sold at a price of 0.15 ETH.&nbsp;</p>



<h2><strong>Audius x Tik Tok</strong></h2>



<p>In August, TikTok also turned towards NFTs. The Ethereum-based Audius protocol has become one of the first streaming platforms to be integrated with TikTok. It allows almost 1 billion users to directly share tracks on the social network and directly on the Audius app. The new feature has been called TikTok Sounds.</p>



<p>In another initiative, the application has promised to put on sale several collections, in collaboration with artists such as Grimes (partnership with Lil Nas X cancelled). These NFTs will be offered on Ethereum (ETH), with the help of Layer 2 Immutable X.</p>



<h2><strong>Conclusion</strong></h2>



<p>As these examples show, the music industry and its artists continue to become more and more interested in NFTs. We mustn&#8217;t forget to mention the video game company Animoca Brands who have partnered with South Korean record label Cube Entertainment to create a &#8220;K-pop music metaverse&#8221;.</p>



<p>Virtual reality and artificial intelligence techniques only expand the possibilities for creating rich, immersive experiences.</p>



<p>Music, music videos, song lyrics, and even concert tickets can take the form of an NFT. Artists and record labels can offer new experiences to their fans and experiment with new ways to monetize their art.</p>


Since last year Non-Fungible Tokens (NFTs) have been adopted more and more by music stars. What experiments have been carried out by famous musicians?

NFTs and the Music Industry


<p>Advent of NFTs is undeniable.&nbsp; We set to explore the importance of building a strong online presence and how .ART Domains harness the trend by offering creatives a whole spectrum of tools to make spaces for themselves in both digital and crypto universes.&nbsp;</p>



<p>The .ART team, headquartered in London, strives to be on the edge of innovation ever since the launch of .ART in 2017 as the largest domain for the artistic community.</p>



<p>Since then, it has gathered a global community of 150K+ individuals and organizations, launched several new digital products, supported its own Investor Allstars &#8211; Digital Innovation in Art Award and partnered with global events from both tech and art worlds, including Ars Electronica festival and Seven on Seven Conference.</p>



<h2>Some recent changes in the NFT space</h2>



<p>Yes &#8211; we all know about the <a href="https://art.art/blog/how-the-nft-craze-and-innovation-finds-its-digital-home-with-art/?utm_source=nonfungible&amp;utm_medium=post&amp;utm_campaign=.art-website-domains" target="_blank" rel="noreferrer noopener">NFT-craze</a> that took the world by storm early in 2021, with voices both applauding and critical of all the new modernities the pandemic had unleashed upon us.&nbsp;</p>



<p>But whether one likes it or not, it&#8217;s becoming increasingly apparent that blockchain and all the possibilities it offers are irrefutably and irreversibly changing the digital landscape.&nbsp;</p>



<p>Exhibit number one: giant game developer Zynga announced a few weeks ago that it would be integrating NFTs and other blockchain technology into its gaming ecosystems. The company&#8217;s newly hired VP of Blockchain Gaming, Matt Wolf, Explained in a <a href="https://investor.zynga.com/news-releases/news-release-details/zynga-hires-matt-wolf-vice-president-blockchain-gaming" target="_blank" rel="noreferrer noopener">statement</a> that &#8220;Zynga&#8217;s mission to connect the world through games makes NFTs and blockchain technology a natural next step in its evolution.&#8221;&nbsp;</p>



<p>Wolff further added that &#8220;web3 token-based systems will allow us to innovate and deliver new forms of player value in our games, while also transforming how players interact with each other.&#8221;&nbsp;</p>



<p>Great minds think alike because that brings us to exhibit 2 and the news on every techie&#8217;s lips the past weeks: the advent of Meta. Formerly Facebook, Zuckerberg has redirected his company goal to build his own metaverse. The plan involves everything from hardware to software, headset to AR-glasses.</p>



<p>Zuckerberg <a href="https://www.theverge.com/22749919/mark-zuckerberg-facebook-meta-company-rebrand" target="_blank" rel="noreferrer noopener">points out</a> that &#8220;One of the big questions that people are going to have about virtual goods in the metaverse is, &#8216;Do I really get to own this thing?&#8221; and for this, NFTs will naturally be an essential element in our digital environments.</p>



<h2>The .ART platform: the place to find creative names for art websites and crypto wallets</h2>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1280" height="640" src="http://100.96.1.66:3001/app/uploads/2021/11/stepan-ryabchenko-tranquil.jpg" alt="stepan ryabchenko tranquil" class="wp-image-10069" srcset="http://100.96.1.66:3001/app/uploads/2021/11/stepan-ryabchenko-tranquil.jpg 1280w, http://100.96.1.66:3001/app/uploads/2021/11/stepan-ryabchenko-tranquil-300x150.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/11/stepan-ryabchenko-tranquil-1024x512.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/11/stepan-ryabchenko-tranquil-768x384.jpg 768w" sizes="(max-width: 1280px) 100vw, 1280px" /><figcaption><em>Stepan Ryabchenko, Tranquil</em></figcaption></figure></div>



<p>So that&#8217;s where <a href="https://art.art/?utm_source=nonfungible&amp;utm_medium=post&amp;utm_campaign=.art-website-domains" target="_blank" rel="noreferrer noopener">.ART</a> steps in as one of the key players contributing towards making sure our online future is filled with fostering creativity and beauty. <a href="https://art.art/?utm_source=nonfungible&amp;utm_medium=post&amp;utm_campaign=.art-website-domains" target="_blank" rel="noreferrer noopener">.ART</a> offers all sorts of artists, creators and professionals the tools to make spaces for themselves in the digital world.&nbsp;</p>



<p>The association with art brings home the nature and intention of whatever creative project one may want to launch before someone even loads the page &#8211; and the users know it. The most recent example occurred when one of the largest NFT marketplaces, the Tezos-based Hic et Nunc, was &#8216;discontinued&#8217; as the Twitter handle read.</p>



<p>Thanks to the power of the internet, the community was able to &#8216;fork&#8217; (replicate on the blockchain) the original platform on a new address — hicetnunc.art. When introduced, the <a href="https://blog.dns.xyz/meet-hicetnunc-art/" target="_blank" rel="noreferrer noopener">public statement read</a> :</p>



<blockquote class="wp-block-quote"><p>&#8220;We joined a Twitter Space, and asked people what name they would like for the new instance. It would be 100% the same as the previous code. The name hicetnunc.art was picked by the community. We want to keep the grassroots spirit of HEN alive. We&#8217;re making sure that all your NFTs, all your profiles load and quickly. Already, Hicetnunc.art is up to 5x faster than .xyz was.&#8221;</p></blockquote>



<figure class="wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">Already in love with the URL! <a href="https://t.co/OYmGLrJ8CE">https://t.co/OYmGLrJ8CE</a> <a href="https://t.co/mocIZGYKHG">pic.twitter.com/mocIZGYKHG</a></p>&mdash; AndreFuchs.tez (@AndreFvchs) <a href="https://twitter.com/AndreFvchs/status/1459104959081947142?ref_src=twsrc%5Etfw">November 12, 2021</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div></figure>



<p>In addition, <a href="https://art.art/?utm_source=nonfungible&amp;utm_medium=post&amp;utm_campaign=.art-website-domains" target="_blank" rel="noreferrer noopener">.ART</a> is one of the few domains that is actively working towards blockchain integration. Its <a href="https://ip.art/?utm_source=nonfungible&amp;utm_medium=post&amp;utm_campaign=.art-website-domains" target="_blank" rel="noreferrer noopener">ip.art</a> certification tool, the .ART Digital Twin, has been facilitating a place for blockchain addresses long before any digital artist out there even knew about NFTs.</p>



<p>Thanks to Ethereum integration, .ART domains can also be used as <a href="https://art.art/blog/art-blockchain-wallets-giving-crypto-a-creative-touch-how-to-register-your-art-name-on-ethereum-name-service/?utm_source=nonfungible&amp;utm_medium=post&amp;utm_campaign=.art-website-domains" target="_blank" rel="noreferrer noopener">crypto addresses</a>, making it an all-in-one platform. The domain also allows artists to mint their works directly to OpenSea.&nbsp;</p>



<p>To enable artists growth, .ART released a free website builder that allows artists to create a quick portfolio, linking to all the major NFT marketplaces. There are many other exciting new developments that .ART has in the pipelines. Until then, here are some of the most inspiring adopters among their community in the realm of NFTs:</p>



<h2>Creatives who already joined the .ART initiative</h2>



<figure class="wp-block-image size-full"><img loading="lazy" width="1200" height="764" src="http://100.96.1.66:3001/app/uploads/2021/11/xcopy-summer.jpg" alt="xcopy summer" class="wp-image-10070" srcset="http://100.96.1.66:3001/app/uploads/2021/11/xcopy-summer.jpg 1200w, http://100.96.1.66:3001/app/uploads/2021/11/xcopy-summer-300x191.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/11/xcopy-summer-1024x652.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/11/xcopy-summer-768x489.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption><em>Summer by xcopy.art</em></figcaption></figure>



<h3>XCOPY</h3>



<p><em>Artist</em></p>



<p>This sought-after London-based artist is a legend in the crypto-art world and has been present since day one. Through flashing visuals often showing distorted faces and creatures, bright colours paired with darker ones and styles that combine both pixels and brushstrokes, XCOPY explores topics of &#8220;death, dystopia and apathy.”</p>



<p><a href="https://xcopy.art" target="_blank" rel="noreferrer noopener">https://xcopy.art</a></p>



<h3>ELECTRIC ARTEFACTS</h3>



<p><em>Studio and Curatorial Advisory for Digital Art and NFTs</em></p>



<p>A flexible and very promising space, Electric Artefacts describes itself as “your point of reference in a rapidly and continuously evolving field of art and crypto.” Offering guidance, assistance and a digital space for artists, collectors, brands and enthusiasts alike, the studio has been making steady contributions to the NFT-community through editorials, exhibitions and a range of other projects.</p>



<p><a href="https://www.electricartefacts.art" target="_blank" rel="noreferrer noopener">https://www.electricartefacts.art</a></p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1200" height="764" src="http://100.96.1.66:3001/app/uploads/2021/11/misa-art.jpg" alt="misa art" class="wp-image-10068" srcset="http://100.96.1.66:3001/app/uploads/2021/11/misa-art.jpg 1200w, http://100.96.1.66:3001/app/uploads/2021/11/misa-art-300x191.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/11/misa-art-1024x652.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/11/misa-art-768x489.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption><em>Image by misa.art</em></figcaption></figure></div>



<h3>MISA.ART</h3>



<p><em>Primary and Secondary Art Market</em></p>



<p>misa.art website reads that they offer a carefully curated selection of art from the primary and secondary market. It is an online marketplace that brings emerging and established artists together and offers a range of traditional and digital art. Ultra Contemporary artists are presented alongside the classics of art history from the past 70 years.&nbsp;</p>



<p><a href="https://misa.art/" target="_blank" rel="noreferrer noopener">https://misa.art/</a></p>



<h3>FRACTIONAL&nbsp;</h3>



<p><em>Tool and Platform</em></p>



<p>Fractional saw the soaring prices on the NFT markets and decided that it wasn’t fair people would not be able to afford ownership over their favourite pieces. The platform enables buyers to contribute towards meeting the reserve price of any piece they are eyeing over, so that an NFT can be purchased at fractions which in turn are transferable.&nbsp;</p>



<p><a href="https://fractional.art/" target="_blank" rel="noreferrer noopener">https://fractional.art/</a></p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1200" height="764" src="http://100.96.1.66:3001/app/uploads/2021/11/alterhen-art.jpg" alt="alterhen art" class="wp-image-10065" srcset="http://100.96.1.66:3001/app/uploads/2021/11/alterhen-art.jpg 1200w, http://100.96.1.66:3001/app/uploads/2021/11/alterhen-art-300x191.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/11/alterhen-art-1024x652.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/11/alterhen-art-768x489.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption><em>Image by a\TERHEN</em></figcaption></figure></div>



<h3>a\TERHEN</h3>



<p><em>NFT market</em></p>



<p>According to the website, a\TERHEN NFT art market offers new models for the cultural economy, being accessible to all and providing high-quality, affordable artworks. With digital limited editions, artists, cultural actors and institutions can find new revenue streams and space for community engagement.</p>



<p><a href="https://alterhen.art/" target="_blank" rel="noreferrer noopener">https://alterhen.art/</a>&nbsp;</p>



<p><br><strong>To learn more and explore domain options, visit <a href="https://art.art/?utm_source=nonfungible&amp;utm_medium=post&amp;utm_campaign=.art-website-domains" target="_blank" rel="noreferrer noopener">art.art</a>.</strong></p>



<p class="has-vivid-red-color has-text-color">Disclaimer: This is a sponsored article. No content or article should be considered as financial advice. We strongly recommend you to conduct due diligence and always do your own research before investing in a project.</p>


The digital art market is expanding rapidly thanks to NFTs. The .ART platform offers artists many tools to help them promote their art.

NFTs exciting creative initiatives are here to stay and .ART knows It


<p>Blockchain, cryptocurrency and non-fungible tokens (NFTs) have all been hot topics in recent years and not just in the finance sector.</p>



<p>NFTs are also being utilised as a new kind of officially licensed product to engage and benefit fan bases, comparable to <strong>official merchandise</strong> and other more traditional product lines that we&#8217;re all familiar with. As a result, it&#8217;s very conceivable that many movies may issue NFTs in the future as part of their marketing and to reward their loyal fans.&nbsp;</p>



<p>It’s expected that NFTs will open up a new market for the movie industry, ushering in<strong> innovative methods of distribution</strong> and content consumption.&nbsp;</p>



<h2>The Movie industry joins the NFT movement</h2>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="857" height="573" src="http://100.96.1.66:3001/app/uploads/2021/11/kong-godzilla.jpg" alt="NFT Movie kong godzilla" class="wp-image-9667" srcset="http://100.96.1.66:3001/app/uploads/2021/11/kong-godzilla.jpg 857w, http://100.96.1.66:3001/app/uploads/2021/11/kong-godzilla-300x201.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/11/kong-godzilla-768x513.jpg 768w" sizes="(max-width: 857px) 100vw, 857px" /><figcaption>Kong vs Godzilla</figcaption></figure></div>



<p>It was first noted in March, when <strong>Legendary Entertainment</strong> released two new special <a href="https://observer.com/2021/03/godzilla-vs-kong-nft-collection-boss-logic-terra-virtua/" target="_blank" rel="noreferrer noopener">NFT collections </a>in collaboration with <strong>Boss Logic</strong> and <strong>Terra Virtua Ltd</strong>. Their goal was to sell <strong>Godzilla vs. Kong</strong>-themed NFTs. They provided limited-edition, collectible NFTs of the two monsters fighting. As an income stream, it felt revolutionary, but it was only getting started.</p>



<p><strong>Enderby Entertainment</strong>, a global production firm, <a href="https://www.globenewswire.com/en/news-release/2021/06/23/2251885/0/en/CurrencyWorks-and-Enderby-Entertainment-Create-Global-NFT-Feature-Length-Film-and-Digital-Collectible-Platform-VUELE.html" target="_blank" rel="noreferrer noopener">collaborated</a> with CurrencyWorks in June to develop <strong>VUELE</strong>, the first full-length feature film NFT viewing and distribution platform. <strong>Zero Contact</strong>, a science-fiction film starring Anthony Hopkins, is the first NFT<a href="https://fintechmagazine.com/technology-and-ai/new-film-zero-contact-debut-vuele-nft-platform" target="_blank" rel="noreferrer noopener"> auctioned off by&nbsp; Vuele</a>.</p>



<p>During the 2020 COVID-19 pandemic, the movie Zero Contact was produced in 17 different countries (all digitally) and follows five persons from all over the world who are only linked by their loyalty to the late creator and tech giant Finley Hart, played by Hopkins.</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1319" height="742" src="http://100.96.1.66:3001/app/uploads/2021/11/Stoner-Cats.jpg" alt="Stoner Cats" class="wp-image-9670" srcset="http://100.96.1.66:3001/app/uploads/2021/11/Stoner-Cats.jpg 1319w, http://100.96.1.66:3001/app/uploads/2021/11/Stoner-Cats-300x169.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/11/Stoner-Cats-1024x576.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/11/Stoner-Cats-768x432.jpg 768w" sizes="(max-width: 1319px) 100vw, 1319px" /><figcaption>Stoner Cats</figcaption></figure></div>



<p>The animated series &#8220;Stoner Cats&#8221; <a href="https://cryptonews.com/news/buterin-to-star-in-mila-kunis-nft-animated-series-with-jane-11191.htm" target="_blank" rel="noreferrer noopener">raised $8.4 million</a> through an NFT sale at the end of July, selling out in only 35 minutes. These NFT allowed their holders the <strong>exclusive right</strong> to view certain episodes.</p>



<p><strong>Fox Entertainment</strong> has <a href="https://www.ledgerinsights.com/fox-invests-100-million-in-nft-nonfungible-token/" target="_blank" rel="noreferrer noopener">announced</a> a $100 million creation fund for the NFT industry, they&#8217;re doing it through Blockchain Creative Labs, with the purpose of operating a digital marketplace. Customers will be able to buy characters, background art, and GIFs associated with the series and other projects that join the platform.</p>



<p>An NFT collection was launched <a href="https://comicbook.com/movies/news/dune-future-artifacts-movie-nfts/" target="_blank" rel="noreferrer noopener">in collaboration</a> with IV gallery, Lineage Studios, and MakersPlace as part of the promotional campaign for the Dune movie. The first set of the collection was released on September 22nd, with subsequent releases following, with the film premiering in American theaters on October 22nd.</p>



<h2>How Can NFTs Work With The Movie Industry?&nbsp;</h2>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1108" height="728" src="http://100.96.1.66:3001/app/uploads/2021/11/dune-movie-NFT.jpg" alt="dune movie NFT" class="wp-image-9666" srcset="http://100.96.1.66:3001/app/uploads/2021/11/dune-movie-NFT.jpg 1108w, http://100.96.1.66:3001/app/uploads/2021/11/dune-movie-NFT-300x197.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/11/dune-movie-NFT-1024x673.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/11/dune-movie-NFT-768x505.jpg 768w" sizes="(max-width: 1108px) 100vw, 1108px" /><figcaption>Dune NFT</figcaption></figure></div>



<p>With the use of NFTs in marketing, sales, fund raising and distribution there are still numerous untapped opportunities.</p>



<p>For an upcoming movie like Dune, for example, owning an NFT from the official collection may entitle you to a movie theater discount, there could be ticket NFTs for the first 500 people to watch the film, or some of the NFTs could be randomly broadcast at the end of the film. </p>



<p>Owning an NFT could also grant you access to a platform with exclusive content and discussion forums for the film. These and other examples demonstrate the potential for NFTs to be used to generate a fan base around a product or intellectual property material.</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="809" height="449" src="http://100.96.1.66:3001/app/uploads/2021/11/documentary-filmed-live-refugees.jpg" alt="documentary filmed live refugees" class="wp-image-9665" srcset="http://100.96.1.66:3001/app/uploads/2021/11/documentary-filmed-live-refugees.jpg 809w, http://100.96.1.66:3001/app/uploads/2021/11/documentary-filmed-live-refugees-300x167.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/11/documentary-filmed-live-refugees-768x426.jpg 768w" sizes="(max-width: 809px) 100vw, 809px" /><figcaption>Michael Beets documentary</figcaption></figure></div>



<p>Funding is another aspect for the use of NFTs that the movie industry may gain from. Recently, Rarible <a href="https://rarible.com/beets" target="_blank" rel="noreferrer noopener">hosted an NFT sale </a>by award-winning director <strong>Michael Beets</strong> to generate funding for the world&#8217;s first documentary filmed by refugees from all around the world.</p>



<p>NFTs will provide a fresh source of merchandise for the industry while also helping to mold it in new directions. The advent of NFTs will enable smaller <strong>indie production films</strong> to get funding, as well as potentially allowing people to vote on narrative developments via NFTs.</p>



<p>Fans will be encouraged to do more than just watch their favorite show on a streaming service thanks to digital collectibles. Instead, they will invest in digital collectibles and continue to support the sector.&nbsp;</p>



<h2>New Tokens, New Movies</h2>



<p>NFTs will become an evolutionary new way to distribute and enjoy films, for example, rather than relying on a traditional distributor or streaming provider, studios or distributors will be able to reach out directly to fans through <strong>digital collectibles</strong>.</p>



<p>Those initial initiatives are paving the way for subsequent films to follow in order to increase fan engagement and generate new revenues. The next names looking to launch NFTs are expected to be <strong>John Wick</strong>, <strong>The Hunger Games</strong>, and <strong>Mad Men</strong>.</p>



<p>Overall, it&#8217;s evident that NFTs have enormous promise, not just in the realm of fine art, but also in the sector of media and movies. These early tests of the technology will reveal how effectively NFTs fit into the overall industry.</p>



<p>[updated the 11/9/2021 by Besancia]</p>


The movie industry is always looking for new ways to promote their film. What if NFT were the new paradigm?

The Movie Industry Is Turning Towards NFTs


<p>Increasingly, artists are using NFTs to upload, promote and sell their works and the more time passes by the easier it is becoming to mint creations and sell them on different <strong>blockchain marketplaces</strong>.</p>



<p>Every day hundreds of works are bought and sold by many self-proclaimed &#8220;NFT artists&#8221; or &#8220;crypto artists&#8221;. But what is crypto art and where does it come from?&nbsp;</p>



<p>Let’s review together some of the artists who initiated this movement, and some others who make it live everyday.</p>



<h2>What is crypto-art?</h2>



<p>Like any <strong>artistic movement</strong>, that of crypto-art is driven by <strong>values</strong>, an <strong>identity </strong>and of course, <strong>artists</strong>, <strong>collectives </strong>and different <strong>communities</strong> and another important element to define an artistic movement is that of a <strong>given period in time</strong>.</p>



<p>Digital art has always struggled to be recognized for its true value, especially due to the lack of rarity and ownership of the artworks themselves, which can be <strong>duplicated endlessly</strong> on the internet. But since the creation of <strong>Bitcoin</strong>, a new era has begun. Cryptocurrencies have allowed new <strong>technology artists</strong>, <strong>developers </strong>and <strong>programmers </strong>to gather around a <strong>common symbol</strong>.</p>



<p>NFTs have allowed the recognition of artists using <strong>digital tools</strong> to express themselves. But there are other artists and other collectives that pay tribute to the <strong>societal change</strong> brought on by the blockchain.</p>



<p>With no order of preference, here we want to share with you those who contribute to the <strong>democratization of cryptos</strong>, <strong>blockchain </strong>and <strong>NFTs</strong>. Those who share their passion for crypto thanks to their talent.</p>



<h2>Presenting 10 crypto artists</h2>



<p>&#8220;A picture is sometimes worth a thousand words,&#8221; the saying goes. So, to hell with the long explanatory sentences, <strong>let&#8217;s look at the artworks</strong>. Let&#8217;s look at these creations that were inspired by the heritage of cypherpunks.</p>



<h3>Lucho Poletti</h3>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="400" height="399" src="http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-lucho-poletti-stacking-satoshis.jpg" alt="" class="wp-image-8982" srcset="http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-lucho-poletti-stacking-satoshis.jpg 400w, http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-lucho-poletti-stacking-satoshis-300x300.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-lucho-poletti-stacking-satoshis-150x150.jpg 150w" sizes="(max-width: 400px) 100vw, 400px" /><figcaption>Lucho Poletti &#8211; Stacking Satoshi</figcaption></figure></div>



<p>A full-time crypto artist since 2017, <strong>Lucho Poletti</strong> has never stopped producing content related to crypto-currencies. The theme of his works is mainly concentrated around <strong>Bitcoin</strong> and its <strong>libertarian</strong> values.</p>



<p>Lucho Poletti offers different styles of printing (screen prints, acrylics, posters&#8230;), NFTs, paintings and clothing (T-shirts, caps and sweatshirts).</p>



<ul><li><strong>Website</strong> : <a href="https://luchopoletti.com/" target="_blank" rel="noreferrer noopener">https://luchopoletti.com/</a></li><li><strong>Instagram </strong>: <a href="https://instagram.com/luchopoletti" target="_blank" rel="noreferrer noopener">https://instagram.com/luchopoletti</a></li><li><strong>Twitter </strong>: <a href="https://twitter.com/luchopoletti" target="_blank" rel="noreferrer noopener">@LuchoPoletti</a></li><li><strong>Nifty Gateway</strong> : <a href="https://niftygateway.com/profile/luchopoletti" target="_blank" rel="noreferrer noopener">https://niftygateway.com/profile/luchopoletti</a></li><li><strong>Opensea </strong>: <a href="https://opensea.io/collection/lucho-poletti" target="_blank" rel="noreferrer noopener">https://opensea.io/collection/lucho-poletti</a></li></ul>



<h3>Josie</h3>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="412" height="415" src="http://100.96.1.66:3001/app/uploads/2021/10/crypto-art-josie-we-are-satoshi.jpg" alt="" class="wp-image-8983" srcset="http://100.96.1.66:3001/app/uploads/2021/10/crypto-art-josie-we-are-satoshi.jpg 412w, http://100.96.1.66:3001/app/uploads/2021/10/crypto-art-josie-we-are-satoshi-298x300.jpg 298w, http://100.96.1.66:3001/app/uploads/2021/10/crypto-art-josie-we-are-satoshi-150x150.jpg 150w" sizes="(max-width: 412px) 100vw, 412px" /><figcaption>Josie &#8211; The people</figcaption></figure></div>



<p>Graphic designer and illustrator, <strong>Josie Bellini</strong> has been present in the crypto art world since 2017. In 2018, her NFTs were quickly recognized both for their quality and the messages conveyed.</p>



<p>The various physical creations (prints, paintings, clothes) are no longer available but it is possible to find its NFTs on the secondary market.</p>



<ul><li><strong>Website </strong>: <a href="https://josie.io/" target="_blank" rel="noreferrer noopener">https://josie.io/</a></li><li><strong>Instagram </strong>: <a href="https://www.instagram.com/josie.io/" target="_blank" rel="noreferrer noopener">https://www.instagram.com/josie.io/</a></li><li><strong>Twitter </strong>: <a href="https://twitter.com/josiebellini" target="_blank" rel="noreferrer noopener">@josiebellini</a></li><li><strong>Async Art</strong> : <a href="https://async.art/u/josie/collection" target="_blank" rel="noreferrer noopener">https://async.art/u/josie/collection</a></li><li><strong>Opensea </strong>: <a href="https://opensea.io/assets/josie" target="_blank" rel="noreferrer noopener">https://opensea.io/assets/josie</a></li><li><strong>Nifty Gateway</strong> : <a href="https://niftygateway.com/collections/josiebellini" target="_blank" rel="noreferrer noopener">https://niftygateway.com/collections/josiebellini</a></li></ul>



<h3>Pascal Boyart (Pboy)</h3>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="506" height="437" src="http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-Pboy-red-jester.jpg" alt="" class="wp-image-8984" srcset="http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-Pboy-red-jester.jpg 506w, http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-Pboy-red-jester-300x259.jpg 300w" sizes="(max-width: 506px) 100vw, 506px" /><figcaption>The red jester &#8211; Pboy</figcaption></figure></div>



<p><strong>Pascal Boyart</strong> quickly became known for his monumental frescoes in Paris revisiting historical works. From a <strong>Courbet </strong>in the grip of his taxes to a <strong>Raft of the Medusa</strong> on the roofs of the Parisian suburbs, his latest masterpiece is The Underground Sistine Chapel in the former gold foundry of Vitry.</p>



<p><strong>The Underground Sistine Chapel</strong> was the subject of a <a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=fsRFHmdiyGE" target="_blank">documentary</a> but was mostly financed entirely by the community thanks to patronage from the crypto and NFT community.</p>



<ul><li><strong>Website </strong>: <a href="https://en.pboy-art.com/" target="_blank" rel="noreferrer noopener">https://en.pboy-art.com/</a></li><li><strong>Instagram </strong>: <a href="https://instagram.com/pboy_artist/" target="_blank" rel="noreferrer noopener">https://instagram.com/pboy_artist/</a></li><li><strong>Twitter </strong>: <a href="https://twitter.com/pascalboyart/" target="_blank" rel="noreferrer noopener">@pascalboyart</a></li><li><strong>Opensea </strong>: <a href="https://opensea.io/collection/pascal-boyart" target="_blank" rel="noreferrer noopener">https://opensea.io/collection/pascal-boyart</a></li><li><strong>Donations </strong>: <a href="https://www.pboy-art.com/dons-bitcoin" target="_blank" rel="noreferrer noopener">https://www.en.pboy-art.com/dons-bitcoin</a></li></ul>



<h3>Coin artist</h3>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="400" height="400" src="http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-coin-artist.jpg" alt="" class="wp-image-8985" srcset="http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-coin-artist.jpg 400w, http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-coin-artist-300x300.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-coin-artist-150x150.jpg 150w" sizes="(max-width: 400px) 100vw, 400px" /><figcaption>Coin Artist</figcaption></figure></div>



<p><strong>Marguerite DeCourcelle</strong> is the CEO of <strong>Blockade Games</strong>, an NFT video game studio created in 2018. It has been one of the essential references of the ecosystem for all these years and continues to invest in this universe relentlessly.</p>



<p>Passionate about <strong>cryptographic puzzles</strong>, she brilliantly mixes the codes of cyberpunks with particularly qualitative graphic content. The flagship project that this company is developing is <strong>Neon District</strong> but other side projects have also emerged such as <a href="https://nonfungible.com/news/game/riddle-of-the-pineapple-arcade" target="_blank" rel="noreferrer noopener">The Pineapple Arcade</a> and Plasma Bears.</p>



<ul><li>Website : <a href="https://blockade.games/" target="_blank" rel="noreferrer noopener">https://blockade.games/</a></li><li>Twitter : <a href="https://twitter.com/coin_artist" target="_blank" rel="noreferrer noopener">@coin_artist</a></li><li>Instagram : <a href="https://www.instagram.com/coin_artist/" target="_blank" rel="noreferrer noopener">https://www.instagram.com/coin_artist/</a></li></ul>



<h3>21ism Collective</h3>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="650" height="400" src="http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-21ism-collective.jpg" alt="" class="wp-image-8986" srcset="http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-21ism-collective.jpg 650w, http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-21ism-collective-300x185.jpg 300w" sizes="(max-width: 650px) 100vw, 650px" /><figcaption>21ism services</figcaption></figure></div>



<p>A collective of artists with many facets. 3D prints, regular podcasts, code, video and screen prints&#8230; <strong>21ism</strong> brings together the most famous artists of the Bitcoin ecosystem.</p>



<p>A resource platform for finding <strong>Bitcoin </strong>artists from all over the world, <strong>21ism </strong>is a hub of inspiration for anyone interested in <strong>cypherpunk culture</strong>.</p>



<ul><li>Website : <a href="https://21ism.com/" target="_blank" rel="noreferrer noopener">https://21ism.com/</a></li><li>Twitter : <a href="https://twitter.com/twentyoneism" target="_blank" rel="noreferrer noopener">@twentyoneism</a></li></ul>



<h3>Swiss Crypto Cat</h3>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="400" height="396" src="http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-swiss-crypto-cat.jpg" alt="" class="wp-image-8987" srcset="http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-swiss-crypto-cat.jpg 400w, http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-swiss-crypto-cat-300x297.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-swiss-crypto-cat-150x150.jpg 150w" sizes="(max-width: 400px) 100vw, 400px" /><figcaption>Swiss Crypto Cat</figcaption></figure></div>



<p>Many know him as a trader, but <strong>Swiss Crypto Cat</strong> is also a crypto artist focused on innovation. He is indeed the author of the <strong>CitadelVR</strong>, a VR space entirely dedicated to the crypto universe.</p>



<p>It organizes many weekly meetings as well as exhibitions within the different virtual worlds that it is possible to visit without special equipment.</p>



<ul><li>Twitter : <a href="https://twitter.com/swisscryptocat" target="_blank" rel="noreferrer noopener">@swisscryptocat</a></li><li>Yat : <a href="https://y.at/%E2%9B%B0%F0%9F%94%91%F0%9F%90%B1" target="_blank" rel="noreferrer noopener">https://y.at/%E2%9B%B0%F0%9F%94%91%F0%9F%90%B1</a></li></ul>



<h3>Citadel21</h3>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="911" height="400" src="http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-citadel-21.jpg" alt="" class="wp-image-8988" srcset="http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-citadel-21.jpg 911w, http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-citadel-21-300x132.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-citadel-21-768x337.jpg 768w" sizes="(max-width: 911px) 100vw, 911px" /><figcaption>Citadel21 magazines</figcaption></figure></div>



<p>Cultural magazine around Bitcoin, <strong>Citadel21</strong> produces limited edition <strong>fanzines </strong>in connection with several crypto-artists. Speeches, opinions or knowledge sharing, Citadel21 acts as a curator in this chaos of ideas.</p>



<ul><li><strong>Website </strong>: <a href="https://www.citadel21.com/" target="_blank" rel="noreferrer noopener">https://www.citadel21.com/</a></li><li><strong>Twitter </strong>: <a href="https://twitter.com/ctdl21" target="_blank" rel="noreferrer noopener">@ctdl21</a></li><li><strong>Store</strong>: <a href="https://shop.citadel21.com" target="_blank" rel="noreferrer noopener">https://shop.citadel21.com</a></li></ul>



<h3>Youl Design</h3>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="563" height="400" src="http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-Youl-Design.jpg" alt="" class="wp-image-8989" srcset="http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-Youl-Design.jpg 563w, http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-Youl-Design-300x213.jpg 300w" sizes="(max-width: 563px) 100vw, 563px" /><figcaption>Blockchained &#8211; Youl Design</figcaption></figure></div>



<p>One of the <strong>pioneers </strong>of the crypto-art movement. By accepting payment in bitcoin for his creations on his site since 2013, his personal works revisit known paintings to adapt them to the world of crypto-currencies.</p>



<p>He also created his collection of NFTs available on <strong>Opensea</strong> but his works related to <strong>Bitcoin</strong> are mostly physical acrylics.</p>



<ul><li><strong>Website </strong>: <a href="https://youldesign.fr/site/bitcoin-art/" target="_blank" rel="noreferrer noopener">https://youldesign.fr/site/bitcoin-art/</a></li><li><strong>Twitter </strong>: <a href="https://twitter.com/YoulDesign" target="_blank" rel="noreferrer noopener">@YoulDesign</a></li><li><strong>Opensea </strong>: <a href="https://opensea.io/assets/youldesign" target="_blank" rel="noreferrer noopener">https://opensea.io/assets/youldesign</a></li></ul>



<h3>Samourai Coop</h3>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="381" height="511" src="http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-samourai-coop-underground-sistine-chapel.jpg" alt="" class="wp-image-8990" srcset="http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-samourai-coop-underground-sistine-chapel.jpg 381w, http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-samourai-coop-underground-sistine-chapel-224x300.jpg 224w" sizes="(max-width: 381px) 100vw, 381px" /><figcaption><em>The Underground Sistine Chapel</em></figcaption></figure></div>



<p>As we talked about earlier, the documentary The Underground Sistine Chapel was funded in a <strong>community way</strong>. Did you know that the <strong>production </strong>and <strong>direction </strong>of the documentary was done by Samourai Coop? But other projects have been carried out before!</p>



<p>Eager to see <strong>another funding model</strong>, Samourai Coop decided to dedicate itself to becoming the <strong>bridge to the web3</strong> thanks to its team of professionals tired of traditional circuits.&nbsp;</p>



<ul><li><strong>Website </strong>: <a href="https://www.samourai.world/" target="_blank" rel="noreferrer noopener">https://www.samourai.world/</a></li><li><strong>Oncyber </strong>: <a href="https://oncyber.io/samouraicoop_the-chapel" target="_blank" rel="noreferrer noopener">https://oncyber.io/samouraicoop_the-chapel</a></li><li><strong>Youtube Channe</strong>l : <a href="https://www.youtube.com/channel/UC0gExSSzyU8gTqUjoYerI8A" target="_blank" rel="noreferrer noopener">https://www.youtube.com/channel/UC0gExSSzyU8gTqUjoYerI8A</a></li></ul>



<h3>Andy Bauch</h3>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="581" height="423" src="http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-andy-bauch.jpg" alt="" class="wp-image-8992" srcset="http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-andy-bauch.jpg 581w, http://100.96.1.66:3001/app/uploads/2021/10/cryptoart-andy-bauch-300x218.jpg 300w" sizes="(max-width: 581px) 100vw, 581px" /><figcaption>Dogecoin initially valued at $10 &#8211; Andy Bauch</figcaption></figure></div>



<p>Andy Bauch is a specialist in <strong>Lego-art</strong>. By using these little childhood bricks he manages to express in a simple way sometimes complex and dark subjects. It is in 2016 that he is interested in <strong>tangible and intangible assets</strong> and naturally, NFTs.</p>



<p>His first exhibition made the link between the physical and digital work through the use of augmented reality in collaboration with <strong>Eric Jordan</strong>. He would later publish an NFT collection on <strong>Makersplace</strong>.</p>



<ul><li>Website : <a href="https://andybauch.com/nft" target="_blank" rel="noreferrer noopener">https://andybauch.com/nft</a></li><li>Twitter : <a href="https://twitter.com/AndyBauch" target="_blank" rel="noreferrer noopener">@AndyBauch</a></li><li>Makersplace : <a href="https://makersplace.com/andybauch/" target="_blank" rel="noreferrer noopener">https://makersplace.com/andybauch/</a></li></ul>



<h2>Cryptoart is an Artistic Movement</h2>



<p>There are obviously people missing from this list.<a rel="noreferrer noopener" href="https://twitter.com/cryptograffiti" target="_blank"> Cryptograffiti</a>,&nbsp; <a rel="noreferrer noopener" href="https://twitter.com/Mrcrownnnnn" target="_blank">Mr Crown</a>, the artists behind RarePepe cards as <a href="https://twitter.com/pepe_designer" target="_blank" rel="noreferrer noopener">Rare Designer</a>&#8230; impossible to name them all. In addition, how many other talented creators have tried experimenting in the space but have remained in the shadows for all these years?</p>



<p>What is certain is that this movement is rooted in a desire to <strong>disrupt the hegemony</strong> of the &#8220;Guardians of the Temple of Art&#8221;. As a reminder that Art is not intended to be locked in galleries or to be held by an elite defining what has value or not.</p>



<p>A clever mix between digital art and cryptography, we can say that the term &#8220;crypto-art&#8221; is the generalist term that encompasses all the subcultures that have developed since. <strong>Trash art</strong>, <strong>generative art</strong>, <strong>meme culture</strong>&#8230; all find their inspiration in crypto art.</p>



<p>This artistic movement was initiated less than 10 years ago. Now that more and more institutional actors are getting into it, how long will it live? The future will tell and we can&#8217;t wait to discover it with you!</p>


What is crypto-art and what is it to be a crypto artist? Lets answer these questions together!


What is the crypto-art movement?


<p>In march 2021 the sale of NFT of the artist <strong>Beeple</strong> at Christie’s for 69,3 million dollars became known worldwide. The sale which allowed to the artist Beeple, whose real name is <strong>Mike Winkelmann</strong>, to be among 3 artists which are “the most expensive during their life”.</p>



<h2><strong>Auction house Christie’s shows the example</strong></h2>



<p>Baptized « <strong>EVERYDAYS&nbsp;: THE FIRST 5000 DAYS</strong> », this piece of art is the square of 21 069 pixel size and represents the result of combining 5 000 artist’s works.</p>



<p>In may 2021 the auction house has been united with <strong>Foundation Andy Warhol</strong> in order to sell 5 pieces of art of the artist of 80’s in form of NFTs. The lot was sold for 3,37 million dollars in total. In the same month Christie’s has sold 9 <strong>CryptoPunks</strong> for 16,9 million dollars during the auction in New York.</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1098" height="607" src="http://100.96.1.66:3001/app/uploads/2021/09/NFT-institutions-christies-warhol.jpg" alt="NFT institutions christies warhol" class="wp-image-7269" srcset="http://100.96.1.66:3001/app/uploads/2021/09/NFT-institutions-christies-warhol.jpg 1098w, http://100.96.1.66:3001/app/uploads/2021/09/NFT-institutions-christies-warhol-300x166.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/09/NFT-institutions-christies-warhol-1024x566.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/09/NFT-institutions-christies-warhol-768x425.jpg 768w" sizes="(max-width: 1098px) 100vw, 1098px" /><figcaption><em>Christie&#8217;s NFT auction</em></figcaption></figure></div>



<p>Today Christie’s is organizing the auction sales on the Asian market which will accentuate CryptoPunks, Meebits and Bored Ape Yacht Club (BAYC). As well as 3 Meebits, 4 BAYCs and 6 CryptoPunks which are already available for sale!</p>



<p>Christie’s has planned another auction sale as well with 31 NFTs united by Art Blocks Curated: Sets&nbsp;1-3. Numerical pieces of art will be put on the sale 1<sup>st</sup> October during action sales named « Post-War to Present ». Interestingly, it is the first time when Ether (ETH) will be the only accepted payment.&nbsp;</p>



<h2><strong>Sotheby’s is trying to follow its homolog</strong></h2>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1095" height="875" src="http://100.96.1.66:3001/app/uploads/2021/09/NFT-institutions-christies-sothebys.jpg" alt="NFT institutions christies sothebys" class="wp-image-7268" srcset="http://100.96.1.66:3001/app/uploads/2021/09/NFT-institutions-christies-sothebys.jpg 1095w, http://100.96.1.66:3001/app/uploads/2021/09/NFT-institutions-christies-sothebys-300x240.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/09/NFT-institutions-christies-sothebys-1024x818.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/09/NFT-institutions-christies-sothebys-768x614.jpg 768w" sizes="(max-width: 1095px) 100vw, 1095px" /></figure></div>



<p><strong>Sotheby</strong>’s seems to be shyer that its homolog. However, the auction house has sold a collection named «<strong> Natively Digital</strong> » which consisted of 28 pieces. The most outstanding one was CryptoPunk Alien #7523 sold for 11,8 million dollars. The purchaser of that NFT is <strong>Shalom Meckenzie</strong>, majority shareholder of the DraftKings society, specializing on sport betting.</p>



<p>The collection Natively Digital&nbsp;is composed of works of artists <strong>Pak</strong>, <strong>XCOPY</strong>, <strong>FVCKRENDER</strong> and&nbsp; <strong>Autoglyphs</strong> (another creation of <strong>LarvaLabs</strong>).</p>



<p>More recently, Sotheby’s has offered for sale a lot of 101 BAYCs. The sale which reached the value of around 24 million dollars.&nbsp; It is the startup <strong>Yuga Labs</strong>, the creator of Bored Ape, which is the origin of that operation.</p>



<h2><strong>Visa is entering the scene&nbsp;</strong></h2>



<p>Apart from auction houses, enterprises such as <strong>Visa</strong> has started to invest. At the end of august payment giant Visa made a purchase of <a href="https://nonfungible.com/market-tracker/cryptopunks/%CF%BE/7610" target="_blank" rel="noreferrer noopener">CryptoPunk #7610</a> for around 50 Ethers (ETH), equivalent of 150 000 dollars at the moment of purchase. Cuy Sheffield,<strong> </strong>the<strong> </strong>Head of Crypto at Visa, has declared:&nbsp;</p>



<blockquote class="wp-block-quote"><p><em>“We think NFTs will play an important role in the future of retail, social media, entertainment, and commerce. To help our clients and partners participate, we need a firsthand understanding of the infrastructure requirements for a global brand to purchase, store, and leverage an NFT.”</em></p></blockquote>



<p>The company has published a <strong>Whitepaper</strong> dedicated entirely to NFTs, this document was created in order to help Visa’s partners to understand how to integrate tokens in their ecosystem and how Visa can accompany them on that way.&nbsp;</p>



<h2><strong>Budweiser has bought the domain name Beer.eth</strong></h2>



<p>Visa’s initiative seems to inspire other companies. The famous beer brand <strong>Budweiser</strong> bought some days after an NFT representing a rocket with the brand’s logo for 8 Ether (ETH) which is around 25 000 dollars. That NFT is used as a photo of the Twitter profile of Budweiser US.</p>



<p>At the beginning of august the brewer has bought the domain name <strong>Beer.eth</strong>&nbsp;through Ethereum Name Service (ENS) for 30 ETH, which is more than 95 000 dollars at the time of purchase.&nbsp;</p>



<h2><strong>More institutions to come?</strong></h2>



<p>Examples above are not the only ones, we might have mentioned as well the acquisition of BAYC by <strong>Arizona Iced Tea</strong>.</p>



<p>The acquisition of Visa shows that the company which is prudent about its image is ready to get involved financially into NFTs. Visa may become what MicroStrategy was for Bitcoin by motivating other companies to deep dive into NFT’s issues.</p>



<p><strong>Without any doubt, involvement of Sotheby’s and Christie’s will facilitate entry for other institutions to that universe.</strong></p>


Non-Fungible Tokens became popular in 2018 on Ethereum but it is only in 2021 when institutions appear on the stage. Auction house Christie’s was the first one to act and had been followed by Sotheby’s. Institutionalization of NFT’s which convinced enterprises such as Visa and Budweiser to invest!

NFTs and real world institutions


<p>You probably haven&#8217;t been able to miss the media hype surrounding the increasingly crazy prices <strong>Crypto Art auctions</strong> have been reaching. As a traditional artist you might wonder how you can be part of this <strong>non-fungible token</strong> revolution when your work is essentially physical.. and the reverse is may also be true, an artist who produces <strong>NFT art</strong> might want to additionally market these works as a physical piece or as a gift to reward the owners of the NFT version.&nbsp;</p>



<p>In this article we look deeper into these processes, from the tokenization of works, to selling through to the different hardware you can use, let&#8217;s go!</p>



<h2>Tokenisation of a Physical Artwork into an NFT</h2>



<p>If you want to be a sure fire success with your future Collectors, you’d be well advised to prepare a &#8220;<strong>tokenization plan</strong>&#8221; before minting your works on the blockchain. This plan will help you set up a scarcity model before embarking on your NFT adventure.</p>



<h3>Digitise the Artwork</h3>



<p>Before tokenizing your artwork, you’ll need to digitalise it in one way or another, but getting a perfect rendition isn’t always so easy and this step can be more laborious for artists who wish to achieve an exact rendering of their <strong>work on the blockchain</strong>, especially in terms of colors. There are also a few other details to consider:</p>



<ul><li>The Size</li><li>The Canvas : Wall, Wood, Glass, Metal, etc</li><li>The Technique Used: Painting, Felt, Engraving..</li></ul>



<p>There are many different ways to proceed but the easiest is <strong>to take a picture of the work</strong> with your smartphone camera.</p>



<p>No doubt this could be a challenge if your work is painted on three sides of a wall like the NFT of <a href="https://www.pboy-art.com/single-post/the-underground-sistine-chapel-eng-fr" target="_blank" rel="noreferrer noopener">“The Last Judgment&#8221; of Michelangelo by PBOY</a> (photographed in 4D for sale). But in any case, it will be necessary to use a latest-gen smartphone for the best quality image.</p>



<p>If you have the opportunity to use a high resolution digital camera, even better but beware of the color settings!</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1200" height="600" src="http://100.96.1.66:3001/app/uploads/2021/06/physical-NFT-art-pboy.jpg" alt="physical NFT art pboy" class="wp-image-4970" srcset="http://100.96.1.66:3001/app/uploads/2021/06/physical-NFT-art-pboy.jpg 1200w, http://100.96.1.66:3001/app/uploads/2021/06/physical-NFT-art-pboy-300x150.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/06/physical-NFT-art-pboy-1024x512.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/06/physical-NFT-art-pboy-768x384.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure></div>



<p>If the surface of your artwork is flat and it is portable, you can simply scan with a <strong>2D scanner specifically made for artists</strong>. As a rule, these devices are made to faithfully reproduce the colors of the drawing. If your sheet is too large for a basic scanner, ask a professional whos scanner will have a much larger surface area.</p>



<p>Once your work is digitised, its necessary to <strong>correct the colors</strong> which don&#8217;t always reflect reality. For this Youtube is full of all kinds of tutorials, most often made with Photoshop. As usual you can also ask for professional help, why not find someone on a platform like Fiverr?</p>



<p>It all depends on your needs and especially your ambition in the blockchain art world, you need to ask yourself the right questions from the start to get the best chance if standing out from the crowd.</p>



<p>Bare in mind that once an <strong>NFT is minted</strong> on the blockchain it&#8217;s no longer possible to modify it, so if you want to make a name for yourself in the long run its advisable to produce quality NFTs from the get go. If your NFT is meant to remain the same for a very long time, it will have to be perfect before you mint it!</p>



<h3>Selling the Physical Art and the NFT</h3>



<p>As mentioned, it&#8217;s important to establish a roadmap to determine the offer you will make to your future Collectors. The physical work and the NFT can be separate or together, the value differs depending on what you intend to do with one or the other. Again it is up to you to create an original rarity system to make the painting and/or NFT stand out and be as collectible as possible.</p>



<p>In March 2021, a group of private investors and NFT fans named &#8216;Burnt Banksy&#8217; purchased Banksy&#8217;s &#8220;Morons&#8221; for approximately $100,000. The group minted this work in an NFT before burning it while filming themselves (proving that the physical work was indeed destroyed). A few days later, the NFT was sold for 228,69 ETH (about $380,000)</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1200" height="700" src="http://100.96.1.66:3001/app/uploads/2021/06/physical-NFT-art-banksy.jpg" alt="physical NFT art banksy" class="wp-image-4969" srcset="http://100.96.1.66:3001/app/uploads/2021/06/physical-NFT-art-banksy.jpg 1200w, http://100.96.1.66:3001/app/uploads/2021/06/physical-NFT-art-banksy-300x175.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/06/physical-NFT-art-banksy-1024x597.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/06/physical-NFT-art-banksy-768x448.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure></div>



<p>Below are some examples of how to give value to an NFT and/or to a <strong>physical work</strong>. However the possibilities are endless, it is up to the artist to use their own creativity:</p>



<ul><li>Sell the physical work with the NFT.</li><li>Destroy the physical work after having minted the NFT (proof of destruction provided)</li><li>Mint the whole physical work as an NFT, then separate the physical work up into several pieces to sell each part to several different collectors.</li><li>Sell the different stages of your creations progression, mint the part that is finished as and NFT and sell each part of the physical work as it progresses.</li><li>Sell the NFT with a physical copy, as Beeple was able to do (we talk about this below)</li></ul>



<h2>Converting NFTs to Physical</h2>



<p>Buying or creating a <strong>collection of NFT</strong> artworks is great, but keeping them in a wallet is much less fun. The <strong>Superchief Gallery</strong> in New York exemplified this by being the first real life gallery in the world to exhibit NFT art.</p>



<p>We should also talk about the inescapable Beeple who is far from being on his first attempt to create physical NFTs. At the end of 2020 he released his &#8220;<a href="https://www.beeple-collect.com/collections-1" target="_blank" rel="noreferrer noopener">BEEPLE: EVERYDAY</a>&#8221; collection of physical tokens sold in a pack including a high-resolution screen, a signed certificate of authenticity, a sample of his hair (or so he made us believe) and a cleaning cloth. More recently, between late April and early May 2021, he is replicating the same physical non-fungible token sale for his <a href="https://www.beeple-collect.com/2021-spring-collection" target="_blank" rel="noreferrer noopener">spring/summer collection</a>. We don&#8217;t have more information about the content of this pack yet.</p>



<p>All this goes to show that an NFT can be appreciated in real life by the collectors who own it. But how can you do the same and with what? We&#8217;ll see below!</p>



<h3>Infinite Objects: the timelessness of digital art</h3>



<p>With <a href="https://infiniteobjects.com/" target="_blank" rel="noreferrer noopener">Infinite Objects</a>, your frame will be reserved for one and only one NFT. The way the company has designed these frames fits in perfectly with the <strong>blockchain and NFT</strong> ideology. Once out of the box, the digital work turns on by itself and becomes immutable.</p>



<p>The screen only turns off when it is put back in its box, somewhat like<strong> animated Hogwarts frames</strong> only more colorful. To further support their popularity in the world of NFTs, the two physical collections of Beeple, mentioned earlier, were produced with the Infinite Objects framework.</p>



<p>On the back of each frame you can find a <strong>certificate of authenticity</strong> signed by the artist with the number associated with it. Infinite Objects also places a holographic authenticity badge and magnetic plug to recharge the frames (very minimalist). A QR Code leading to the NFT and other information can appear on the back as shown on the recent physical prototypes of <strong>NBA TopShot</strong> created by Infinite Objects.</p>



<figure class="wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">BIG thanks to <a href="https://twitter.com/infiniteobjects?ref_src=twsrc%5Etfw">@infiniteobjects</a> for bringing to life my favorite <a href="https://twitter.com/nbatopshot?ref_src=twsrc%5Etfw">@nbatopshot</a> moment in my collection of VC’s last shot 🙌🏾 hopefully the first of many!! <a href="https://twitter.com/hashtag/NFTs?src=hash&amp;ref_src=twsrc%5Etfw">#NFTs</a> <a href="https://t.co/LGc737Mp6q">pic.twitter.com/LGc737Mp6q</a></p>&mdash; Harrison Barnes (@hbarnes) <a href="https://twitter.com/hbarnes/status/1379631288768851971?ref_src=twsrc%5Etfw">April 7, 2021</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div></figure>



<h3>Token Cast: The open source solution to build your digital frame for NFTs</h3>



<p><a href="https://tokencast.net/" target="_blank" rel="noreferrer noopener">Token Cast</a> will help you push the limits of your creativity with a client that allows you to build the interface of your dreams with any screen. Based on an Amazon FireStick or their Android application, the customisation of the code and thus of your digital boards is unlimited (Github available).</p>



<p>The more tech-lovers out there will undoubtedly prefer using the Raspberry Pi application from Token Cast. But don&#8217;t worry, you don&#8217;t need to be a professional coder, far from it. A customisable interface will be provided after the installation of the application. Here is a small preview:</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1200" height="700" src="http://100.96.1.66:3001/app/uploads/2021/06/physical-NFT-art-token-cast.jpg" alt="physical NFT art token cast" class="wp-image-4971" srcset="http://100.96.1.66:3001/app/uploads/2021/06/physical-NFT-art-token-cast.jpg 1200w, http://100.96.1.66:3001/app/uploads/2021/06/physical-NFT-art-token-cast-300x175.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/06/physical-NFT-art-token-cast-1024x597.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/06/physical-NFT-art-token-cast-768x448.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure></div>



<h2>Transforming physical art into NFTs</h2>



<p>The transformation of physical art into NFTs or the transfer of NFTs into the physical is defiantly down to the imagination of each individual creator. However, there are a few basics to consider in terms of how the art will be displayed. The key is to know the image you want to reflect to your collectors.</p>



<p>The tokenisation of a physical work of art is already well developed with the many marketplaces allowing you to create them. On the contrary, the solutions to make an NFT physical are still very young and expensive and undoubtedly need to be expanded on further.</p>



<p>Nor have we mentioned <strong>Meural</strong> and <strong>Qonos</strong>, which are two providers of similar <strong>digital frames</strong>. Their approach is oriented towards simple images and not NFTs, which means you are able to display a c<strong>opy of an NFT</strong> and not the original you have in your possession.</p>



<p>There is certainly a real marketplace for digital frames that is being formed thanks to the advent of NFTs. Perhaps in future we will see more players emerge with new innovations that bring change to the world of non-fungible tokens. Only time will tell..</p>



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">The inside circuits take up a lot of space because it is mostly (unused) debugging components and it’s hand-wired. The PCB version will be much more elegant. 🙂 <a href="https://t.co/PCXNxELOJi">pic.twitter.com/PCXNxELOJi</a></p>&mdash; Sprinkles (@SprinklesNFT) <a href="https://twitter.com/SprinklesNFT/status/1374239491297267712?ref_src=twsrc%5Etfw">March 23, 2021</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div></figure>



<p>Image credit : <a href="https://beta.cent.co/RendarMark/+o50nv1" target="_blank" rel="noreferrer noopener">https://beta.cent.co/RendarMark/+o50nv1</a></p>


There are more and more ways to make your NFTs appear in the real world. What possibilities are available today?

Physical NFT Art, or physical Art NFT?


<p>After more than a year of COVID-19, the economic shock has seen <strong>donations for charity dry up</strong>, and opportunities to give in person are few.</p>



<p>Like the rest of the world, <strong>philanthropy is turning to technology to adapt.</strong> This is the reason why startups are setting up to be able to help make a <strong>link between NFT, charity and artists</strong> wanting to work for a humanitarian cause.</p>



<p>Among these startups, <a href="https://legalaidnyc.org/" target="_blank" rel="noreferrer noopener">The Legaler Aid</a> organized an auction bringing together famous artists in the NFT sector such as <strong>José Delbo</strong> (whom we no longer present) but also succeeded in establishing a collaboration with <strong>DJ Diplo</strong>, the <strong>3D animator Vùho</strong> and <strong>comic colorist Ross Campbell</strong>!</p>



<p>The funds raised by this auction will go to not only fund their mission to <strong>help the eviction crisis</strong> but also act as <strong>permanent touchstones for the charity’s values</strong> of justice and fairness.</p>



<h2>NFTs for Charity</h2>



<p>We&#8217;ve already seen the example of Edward Snowden doing an auction to benefit journalists&#8217; freedom, but it looks like NFTs are emerging as a new use case for charity!</p>



<p>Another example is the one of Black Girls Code raising $82,000 and various arts programs raising $623,000, respectively.</p>



<p>Today, <a href="https://makersplace.com/josedelbo/drops/justice-heroes/" target="_blank" rel="noreferrer noopener">MakersPlace</a> is selling several original and exclusive works, here is their presentation:</p>



<h3><strong>Introducing: ‘Justice Reigns Supreme’ by Delbo x Diplo</strong></h3>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1298" height="811" src="http://100.96.1.66:3001/app/uploads/2021/05/makersplace-justice-reigns-supreme-jose-delbo.jpg" alt="makersplace justice reigns supreme jose delbo" class="wp-image-4838" srcset="http://100.96.1.66:3001/app/uploads/2021/05/makersplace-justice-reigns-supreme-jose-delbo.jpg 1298w, http://100.96.1.66:3001/app/uploads/2021/05/makersplace-justice-reigns-supreme-jose-delbo-300x187.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/05/makersplace-justice-reigns-supreme-jose-delbo-1024x640.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/05/makersplace-justice-reigns-supreme-jose-delbo-768x480.jpg 768w" sizes="(max-width: 1298px) 100vw, 1298px" /></figure></div>



<p><strong>The Legaler Aid </strong>charity is dropping a series to pay homage to the <strong>Justice Heroes</strong> that have paved the way to equal and fair justice. The first piece is <strong>Justice Reigns Supreme</strong>, a collaboration between legendary <strong>DC</strong> and <strong>Marvel</strong> comic artist <strong>Jose Delbo</strong> and world famous <strong>DJ Diplo</strong>.</p>



<p>The artists will join forces to celebrate the truly heroic legacy of Supreme Court Justice, <strong>Ruth Bader Ginsburg</strong>.</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1224" height="765" src="http://100.96.1.66:3001/app/uploads/2021/05/makersplace-fight-for-justice.jpg" alt="makersplace fight for justice" class="wp-image-4839" srcset="http://100.96.1.66:3001/app/uploads/2021/05/makersplace-fight-for-justice.jpg 1224w, http://100.96.1.66:3001/app/uploads/2021/05/makersplace-fight-for-justice-300x188.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/05/makersplace-fight-for-justice-1024x640.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/05/makersplace-fight-for-justice-768x480.jpg 768w" sizes="(max-width: 1224px) 100vw, 1224px" /></figure></div>



<p>Ruth Bader Ginsburg, better known as simply RBG, was a trailblazer for <strong>women’s rights in the United States</strong>. A real-life Wonder Woman, she was instrumental in advancing gender equality from her seat on the Supreme Court bench.</p>



<p>With this NFT, Legaler Aid aims to <strong>pay tribute to her life’s work</strong> and the legacy her iconic image continues to represent today.</p>



<h2>NFT and charity</h2>



<p><strong>The use of NFTs in a charitable framework </strong>is starting to spread more and more, especially as a means for associations to raise funds in a digital and above all transparent way.</p>



<p>The more the adoption of NFTs and crypto more generally continues, the more likely this means of raising funds is to become more democratic. <strong>We therefore hope that this kind of initiative will continue to develop in the future!</strong></p>


There are more and more charity actions in the NFTs sector and MakersPlace seems to be setting an example!

Delbo x Diplo to release NFT for Justice Charity


<p>There one was a time where just opening up a web page could install a Trojan Horse on your computer. To counter this, search engines such as Google and Yahoo began to <strong>curate the results</strong> they presented to Internet users. Everything was fine until the day Google removed the “<strong>Don&#8217;t be evil</strong>” slogan from its home page .</p>



<p>This move heralded the events to follow, the curation started to go one step further and some sites began to vanish from search results in favor of larger companies that paid <strong>to be among the top results</strong>. It was also during this time that several countries around the world began to increasingly monitor their populations through the internet.</p>



<p>From monitoring content or individuals to banning unwanted content by Governments, <a href="https://www.torproject.org/">Tor</a> has become the web browser of choice for<strong> anonymously using the internet</strong> and accessing content <strong>without borders</strong>.</p>



<h2><strong>Tor, Cryptos…and NFTs</strong></h2>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="791" height="993" src="http://100.96.1.66:3001/app/uploads/2021/05/dreaming-at-dust.jpg" alt="dreaming at dust" class="wp-image-4763" srcset="http://100.96.1.66:3001/app/uploads/2021/05/dreaming-at-dust.jpg 791w, http://100.96.1.66:3001/app/uploads/2021/05/dreaming-at-dust-239x300.jpg 239w, http://100.96.1.66:3001/app/uploads/2021/05/dreaming-at-dust-768x964.jpg 768w" sizes="(max-width: 791px) 100vw, 791px" /><figcaption><em>Dreaming at dusk</em></figcaption></figure></div>



<p>Tor browser is primarily used by military personnel and also other professionals such as lawyers and journalists from around the world who need to ensure <strong>the confidentiality of their sensitive communications</strong>. Although the browser is probably better now known to the general public for providing access to sites where it&#8217;s possible to acquire drugs, false documents and sometimes even weapons&#8230;<strong>bought with crypto-currencies</strong>.</p>



<p>Tor&#8217;s goal is to <strong>guarantee freedom of access to the Internet for as many people as possible</strong>, it runs through a decentralized node system where anyone can participate. Therefore it&#8217;s of little surprise that the Crypto Industry and the Tor Industry came together pretty quickly!</p>



<p>But when it came to NFTs, the marriage seemed less likely&#8230;and yet, on the platform <a href="https://foundation.app/" target="_blank" rel="noreferrer noopener">Foundation</a>, you can view the profile of <a href="https://foundation.app/torproject" target="_blank" rel="noreferrer noopener">@torproject</a> who recently auctioned a work produced by <a href="https://twitter.com/ix_shells" target="_blank" rel="noreferrer noopener">@ixshells</a>.</p>



<p>The bids quickly went up over a few days ending with <a href="https://twitter.com/PleasrDAO" target="_blank" rel="noreferrer noopener">PleasrDAO</a> winning and acquiring the work for <strong>500 ETH ($2,003,000)</strong>.&nbsp;</p>



<p>It is important to remember the enormous support this represents for The Tor Project: According to Steven Murdoch, this amount would correspond to 41% of Tor&#8217;s budget in 2019.</p>



<p>Enough to continue the development of the software for a while, to the delight of our digital freedoms!</p>


Tor, the browser that allows you to better hide your online presence and access the Dark Web in particular, carried out its first NFT auction on the Foundation platform!

Here comes Tor in the NFT Universe!


<p>It&#8217;s no longer a surprise, the traditional art sector is very interested in NFTs today. Last year, other artists have taken an interest in this technology to distribute their work &#8230; such as former <strong>DC Comics designer, José Delbo</strong>!</p>



<p>Remember, in July 2020, <a href="https://nonfungible.com/news/art/onboarding-major-artists-to-the-nft-space" target="_blank" rel="noreferrer noopener">we announced</a> the arrival of this major designer in the NFTs space and it is undoubtedly <strong>thanks to him that so many artists have followed his example thereafter</strong>.</p>



<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" width="1024" height="578" src="http://100.96.1.66:3001/app/uploads/2021/05/7th-Portal-Hero-Male-1024x578.jpg" alt="7th Portal Hero Male" class="wp-image-4753" srcset="http://100.96.1.66:3001/app/uploads/2021/05/7th-Portal-Hero-Male-1024x578.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/05/7th-Portal-Hero-Male-300x169.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/05/7th-Portal-Hero-Male-768x433.jpg 768w, http://100.96.1.66:3001/app/uploads/2021/05/7th-Portal-Hero-Male.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>



<p>It is thanks to the artistic platform <a href="https://makersplace.com/" target="_blank" rel="noreferrer noopener">MakersPlace</a> that this feat was able to take place and on May 13, 2021, a new major event will take place in the NFTs space thanks to an impressive new collaboration: the first “webisode” ever created will be auctioned on the platform!</p>



<p>You&#8217;ve never heard of it ? Let us tell you its story &#8230;</p>



<h2><strong>World&#8217;s First Webisode</strong></h2>



<p>We are at the end of the 90s, at the dawn of a new millennium, and the internet’s possibilities are starting to be explored very seriously by more and more actors around the world. Being able to <strong>virtually access a growing number of services</strong>, all thanks to a tool that allows you not to leave your home… It didn&#8217;t take much longer for one of the most creative minds around to take hold of this new medium: <strong>Stan Lee</strong>.</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="800" height="1067" src="http://100.96.1.66:3001/app/uploads/2021/05/7th-Portal-New-York-Times-Comic-Strip.jpg" alt="7th Portal New York Times Comic Strip" class="wp-image-4755" srcset="http://100.96.1.66:3001/app/uploads/2021/05/7th-Portal-New-York-Times-Comic-Strip.jpg 800w, http://100.96.1.66:3001/app/uploads/2021/05/7th-Portal-New-York-Times-Comic-Strip-225x300.jpg 225w, http://100.96.1.66:3001/app/uploads/2021/05/7th-Portal-New-York-Times-Comic-Strip-768x1024.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></figure></div>



<p>The father of <strong>Marvel Comics</strong> heroes has therefore decided to create a whole team of super-heroes and super-villains who, thanks to their power, <strong>can interact in this new space-time.</strong></p>



<p>Back then, the technologies available for the web did not allow for character animation as we know it today, but does it really matter? The very idea of using the internet <strong>to create an entirely virtual universe was the foundation of what is commonly called a metaverse today!</strong></p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="800" height="1035" src="http://100.96.1.66:3001/app/uploads/2021/05/7th-Portal-New-York-Times-Article.jpg" alt="7th Portal New York Times Article" class="wp-image-4754" srcset="http://100.96.1.66:3001/app/uploads/2021/05/7th-Portal-New-York-Times-Article.jpg 800w, http://100.96.1.66:3001/app/uploads/2021/05/7th-Portal-New-York-Times-Article-232x300.jpg 232w, http://100.96.1.66:3001/app/uploads/2021/05/7th-Portal-New-York-Times-Article-791x1024.jpg 791w, http://100.96.1.66:3001/app/uploads/2021/05/7th-Portal-New-York-Times-Article-768x994.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></figure></div>



<p>At the time, several newspapers like the <strong>New York Times, The Wall Street Journal, Time Magazine</strong> and others covered what promised to be a revolution in the entertainment industry&#8230; until the internet bubble burst and that the project be abandoned.</p>



<p>It took 10 years before a collector decided to buy the Stan Lee franchise and all the associated rights to be able to spotlight these digital masterpieces which were in the process of being abandoned. And 10 years after that, the blockchain now makes it possible <strong>to give a second life</strong> to this collection so that it can relive with collectors who will recognize it at its true value!</p>



<h2><strong>The 7th Portal &#8211; Webisode 1 &#8211; Let The Game Begin</strong></h2>



<p>In order to be able to offer the best possible quality to collectors, it was <strong>Shirrel Rhoades</strong> who took care of the curation of the collection. Formerly served as the <strong>Executive Vice President of Marvel Comics</strong> and was handpicked by Stan Lee to succeed him as publisher of Marvel Comics.&nbsp; Rhoades brings decades of experience in the comic art industry and collecting to curate this unique treasure trove of digital art.</p>



<p>During this auction, several NFTs of these works of art will be able to be acquired: the first webisode of the series <a href="http://www.the7thportal.net/" target="_blank" rel="noreferrer noopener">The 7th Portal</a> but also the different characters who make up this series!</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="800" height="917" src="http://100.96.1.66:3001/app/uploads/2021/05/7th-Portal-Heroes-Team.jpg" alt="7th Portal Heroes Team" class="wp-image-4751" srcset="http://100.96.1.66:3001/app/uploads/2021/05/7th-Portal-Heroes-Team.jpg 800w, http://100.96.1.66:3001/app/uploads/2021/05/7th-Portal-Heroes-Team-262x300.jpg 262w, http://100.96.1.66:3001/app/uploads/2021/05/7th-Portal-Heroes-Team-768x880.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></figure></div>



<p>We are therefore going to witness <strong>the rebirth of the first metaverse in Internet history</strong> thanks to NFTs &#8230; but also and above all thanks to the collectors who will participate in the auction!</p>



<p>This is a moment that could be described as historic because beyond the artistic aspect of these creations, <strong>how many uses can be imagined thanks to the interoperability offered by the ERC-721?</strong></p>



<h2><strong>Get involved in NFT drop</strong></h2>



<p>This kind of event is rare and even if there is no obligation to buy, participating in it to know and follow the collectors who will obtain these different NFTs will be very interesting! Will <strong>the artworks be kept in the portfolios</strong> without ever leaving them? Or on the contrary, will these new owners want them <strong>to be exposed to as many people as possible</strong>?</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1200" height="677" src="http://100.96.1.66:3001/app/uploads/2021/05/7th-Portal-Hero-Female.jpg" alt="7th Portal Hero Female" class="wp-image-4752" srcset="http://100.96.1.66:3001/app/uploads/2021/05/7th-Portal-Hero-Female.jpg 1200w, http://100.96.1.66:3001/app/uploads/2021/05/7th-Portal-Hero-Female-300x169.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/05/7th-Portal-Hero-Female-1024x578.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/05/7th-Portal-Hero-Female-768x433.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure></div>



<p>We can even imagine even better: will these characters remain static or will it be possible to interact with &#8230; in a new decentralized metaverse? Just thinking about it makes us particularly impatient and we can&#8217;t wait to see how this project will evolve!</p>


More and more artists are joining the NFT space, but this time, artwork from a legend are coming back to life!

MakersPlace is auctioning the first Webisode created by Stan Lee


<p>In our <a href="https://nonfungible.com/news/utility/nonfungible-usecase-photography-exhibition" target="_blank" rel="noreferrer noopener">first article</a> on this subject, we explored two scenarios in the case of an artist photographer (<a href="https://twitter.com/amir5amor" target="_blank" rel="noreferrer noopener">@amir5amor</a>) who was looking to do his exhibition while also linking his work to Non-Fungible Tokens.</p>



<p>Different solutions can be applied to many other things besides photography in the field of art, which is why today we are going to present two more examples of art that can use NFTs in future : <strong>sculpture and embroidery</strong>.</p>



<p>Although these professions are initially associated with craftsmanship, technological progress has made it possible to create tools that can meet <strong>the needs of artistic expressions for our greatest visual delight!</strong> But due to the successive periods of confinement, the possibilities of exhibition in the galleries have dried up in many parts of the world and it has become vital for many creators to reinvent themselves.</p>



<p>If you’re skeptical you’ll discover that far from being defeated, the imagination of these artists might surprise you!</p>



<h2><strong>Embroidery X NFTs</strong></h2>



<div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img loading="lazy" src="http://100.96.1.66:3001/app/uploads/2021/04/vangart-workshop.jpg" alt="vangart workshop" class="wp-image-4571" width="580" height="386" srcset="http://100.96.1.66:3001/app/uploads/2021/04/vangart-workshop.jpg 1600w, http://100.96.1.66:3001/app/uploads/2021/04/vangart-workshop-300x200.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/04/vangart-workshop-1024x683.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/04/vangart-workshop-768x512.jpg 768w, http://100.96.1.66:3001/app/uploads/2021/04/vangart-workshop-1536x1024.jpg 1536w" sizes="(max-width: 580px) 100vw, 580px" /></figure></div>



<p>We can tend to associate embroidery with <strong>old tapestries </strong>and the visual re-enactment of <strong>a myth from ancient Greece</strong> and yet thanks to some modern techniques and a revisited vision of what is possible to create with colored threads, a whole profession is coming back to life thanks to a new generation of enthusiasts.</p>



<p>Although relatively little known among more usual creative methods, <strong>the art of embroidery is just as expressive and vibrant</strong> as other visual communication techniques.&nbsp;</p>



<div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img loading="lazy" src="http://100.96.1.66:3001/app/uploads/2021/04/vangart-Soklak.jpg" alt="vangart Soklak" class="wp-image-4570" width="580" height="636" srcset="http://100.96.1.66:3001/app/uploads/2021/04/vangart-Soklak.jpg 600w, http://100.96.1.66:3001/app/uploads/2021/04/vangart-Soklak-274x300.jpg 274w" sizes="(max-width: 580px) 100vw, 580px" /></figure></div>



<p>The <a href="https://vangart.fr/en/" target="_blank" rel="noreferrer noopener">Vangart</a> company produces these kinds of works in connection with street artists like <a href="https://vangart.fr/en/produit/red-sun-21-2021/" target="_blank" rel="noreferrer noopener">Sun 7</a>, <a href="https://vangart.fr/en/produit/les-travailleurs-de-la-nuit-2021/" target="_blank" rel="noreferrer noopener">Sozyone</a>, <a href="https://vangart.fr/en/produit/encrypted-alien-data-2021/" target="_blank" rel="noreferrer noopener">Soklak</a> or even <a href="https://vangart.fr/en/produit/floralis-alchemy-2021/" target="_blank" rel="noreferrer noopener">NED</a>…but <a href="https://vangart.fr/en/les-artistes/" target="_blank" rel="noreferrer noopener">the list</a> doesn&#8217;t end with just those four names. Although the visual aspect caught our attention, <strong>it is also the way in which the NFTs are used that is especially interesting</strong>!</p>



<p>Here the blockchain is used f<strong>or issuing authenticity certificates</strong> but interestingly Vangart also has decided to leave the choice up to the buyers in how this happens:</p>



<ul><li><strong>If you already have the physical work</strong>, just complete the form on the site with the serial number behind the work with your wallet and the NFT will be sent within 48 hours.</li><li><strong>If you have purchased the NFT</strong>, the unlockable content on <strong>Opensea</strong> allows you to claim the physical work in another form.</li></ul>



<p>In the second situation, it is necessary you check that the token contains the mention « <strong>This Token gives you the right to acquire the physical artwork: TITLE OF THE ARTWORK, 2021 by ARTIST N° XX/XX</strong> » making you eligible for the physical artwork.</p>



<div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img loading="lazy" src="http://100.96.1.66:3001/app/uploads/2021/04/vangart-Keymi.jpg" alt="vangart Keymi" class="wp-image-4569" width="580" height="326" srcset="http://100.96.1.66:3001/app/uploads/2021/04/vangart-Keymi.jpg 1400w, http://100.96.1.66:3001/app/uploads/2021/04/vangart-Keymi-300x169.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/04/vangart-Keymi-1024x576.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/04/vangart-Keymi-768x432.jpg 768w" sizes="(max-width: 580px) 100vw, 580px" /></figure></div>



<p>In the event you only want to buy the NFT <strong>specifically for resale</strong> or you take time to decide on the best location for the artwork, the embroidery will <strong>be kept safe and protected from damage</strong>.</p>



<p>The unlockable content that can be obtained from buying the NFT <strong>can only be unlocked once the form requests</strong> a link to the token. <strong>Vangart</strong> then only has to verify that the token is indeed the one corresponding to its unique code to launch production.</p>



<p>On the other hand, if you bought the token on a secondary market place, <strong>it will be mandatory to get in touch with the company</strong> to confirm if the tokens’ code has already been used!</p>



<h2>Sculpture, VR and NFTs</h2>



<div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img loading="lazy" src="http://100.96.1.66:3001/app/uploads/2021/04/the-vegetal-guardian-magaldi.jpg" alt="the vegetal guardian magaldi" class="wp-image-4568" width="580" height="326" srcset="http://100.96.1.66:3001/app/uploads/2021/04/the-vegetal-guardian-magaldi.jpg 1314w, http://100.96.1.66:3001/app/uploads/2021/04/the-vegetal-guardian-magaldi-300x169.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/04/the-vegetal-guardian-magaldi-1024x576.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/04/the-vegetal-guardian-magaldi-768x432.jpg 768w" sizes="(max-width: 580px) 100vw, 580px" /></figure></div>



<p>This art form, one of the oldest known to humans, has also been refined over time. From a simple chisel and hammer to carve large rocks or blocks of marble to carving in different materials such as <strong>wood and metal, casting, turning and molding we have used 3D methods </strong>of artistic expression for eons.&nbsp;</p>



<p>Cutting a tree trunk with a chainsaw or cutting iron with a circular saw is not just simply for practical usages, but also of course for crafting works of art. With the results of the recent pandemic in many parts of the world the restrictions and limited travel and closed galleries, <strong>means it has become almost impossible to exhibit or sell works.</strong></p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1000" height="562" src="http://100.96.1.66:3001/app/uploads/2021/04/xavier-magaldi-painting.jpg" alt="xavier magaldi paintings" class="wp-image-4573" srcset="http://100.96.1.66:3001/app/uploads/2021/04/xavier-magaldi-painting.jpg 1000w, http://100.96.1.66:3001/app/uploads/2021/04/xavier-magaldi-painting-300x169.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/04/xavier-magaldi-painting-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure></div>



<p>To innovate in this space, <strong>digital technology can come to the aid</strong> in a still relatively undiscovered means for artistic expression: virtual reality. This is the bet that <a href="https://xaviermagaldi.com/" target="_blank" rel="noreferrer noopener">Xavier Magaldi</a> (<a href="https://twitter.com/Xavier_Magaldi" target="_blank" rel="noreferrer noopener">@Xavier_Magaldi</a>) wishes to make so that his art continues to live on and to achieve this, he had the idea of exhibiting his works to the world&#8230; thanks to <strong>CryptoVoxels</strong>!</p>



<p>The exhibition will take place on <strong>May 1 at 8PM (CET)</strong> but you can already visit <a href="https://www.cryptovoxels.com/play?coords=W@365W,603S,10.5U" target="_blank" rel="noreferrer noopener">the museum</a> of the french community <a href="http://lescollectionneurs.org/" target="_blank" rel="noreferrer noopener">Les Collectionneurs</a> in which the pieces will be located. For the moment, the NFTs exhibited will be digital creations in the form of a map but in the long term, there will be two distinct works: <strong>physical sculptures which will have their certificate of authenticity</strong> on the blockchain and digital sculptures which will be held directly on chain in the form of NFTs.</p>



<div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img loading="lazy" src="http://100.96.1.66:3001/app/uploads/2021/04/xavier-magaldi-iazzu.jpg" alt="xavier magaldi iazzu" class="wp-image-4572" width="580" height="326" srcset="http://100.96.1.66:3001/app/uploads/2021/04/xavier-magaldi-iazzu.jpg 1400w, http://100.96.1.66:3001/app/uploads/2021/04/xavier-magaldi-iazzu-300x169.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/04/xavier-magaldi-iazzu-1024x576.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/04/xavier-magaldi-iazzu-768x432.jpg 768w" sizes="(max-width: 580px) 100vw, 580px" /></figure></div>



<p>To create the link between the physical and virtual works, one avenue that is being explored is in augmented reality. Thanks to the <a href="https://iazzu.com/linking/XavierMagaldi?_branch_match_id=909755623090305049" target="_blank" rel="noreferrer noopener">Iazzu</a> application, for example, <strong>it will be possible to view digital creations by scanning physical works</strong>, thereby creating a bridge between the two worlds!</p>



<h2><strong>Conclusion</strong></h2>



<p>The inventiveness of artists to appropriate Non-Fungible Tokens is booming and paves the way for <strong>new use cases that have so far been little explored</strong>. The bridge between the decentralized NFT Universe as well as the real world is a challenge that more and more people are trying to meet, which is nothing but wonderful.</p>



<p>Indeed, even if <strong>art is only a tree that hides in the forest of NFT use cases,</strong> it is for the moment this particular field which is pushing the limits of what was possible to do so far.</p>



<p>Initiatives are born every day thanks to the possibilities offered by this technology and like all new things, <strong>it is important to do all the necessary research before investing in a project.</strong> It is important to understand that you are nurturing creators before you have the chance to have a return on your investment if you are going to resell the work you have purchased.</p>



<p><strong>Stay curious and open-minded, we are still at the very beginning of the democratization of NFTs around the world!</strong></p>


In our “Non-Fungible Usecase” series, we look for projects that have managed to find a use for NFTs in an original way and bring them to you!

Non-Fungible Use case #2: Embroidery and Sculpture


<p>The cryptoart scene is gaining <strong>more and more industry sectors</strong> in the world and this has not escaped the notice of various avant-garde NFT artists, even as early as 2020. Whether <strong>musical</strong>, <strong>fine art</strong>, <strong>applied art</strong> or even <strong>video art,</strong> the use of a digital certificate issued on the blockchain is increasingly appealing to both artists and users!</p>



<h2>Using NFT for digital art</h2>



<p>The arguments in favor of the use of Non-Fungible Tokens are convincing: A new form of exposure and remuneration for artists and <strong>irrefutable proof of ownership and authenticity</strong> for buyers who purchase an asset. This makes it possible on one hand to explore new economic models for distributing digital art in the world and on the other hand to be able to specify their usage such as with online ticket sales or crowdfunding for a new album.</p>



<p>And if there is a project that has been around since 2017 that already <strong>knows the music industry well</strong>, it’s <a href="https://blockparty.co/" target="_blank" rel="noreferrer noopener">Blockparty</a>! The reason they did not get much publicity during this time was because they were busy <strong>organizing music events directly with artists</strong> for music festivals. This notably allowed them to secure a partnership with Sacramento Kings to be able to distribute tokenized rewards.</p>



<p>In August 2020, Blockparty launched its NFT creation and sale platform for legacy artists, professional athletes, and major brands! Today it has <strong>undergone a major update </strong>and offers new features to make NFTs as accessible as possible to a wide audience.</p>



<p><strong>What does version 2.0 offer and what are Blockparty&#8217;s next steps going to be?</strong></p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1600" height="900" src="http://100.96.1.66:3001/app/uploads/2021/03/ID_blockparty.jpg" alt="ID blockparty" class="wp-image-4461" srcset="http://100.96.1.66:3001/app/uploads/2021/03/ID_blockparty.jpg 1600w, http://100.96.1.66:3001/app/uploads/2021/03/ID_blockparty-300x169.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/03/ID_blockparty-1024x576.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/03/ID_blockparty-768x432.jpg 768w, http://100.96.1.66:3001/app/uploads/2021/03/ID_blockparty-1536x864.jpg 1536w" sizes="(max-width: 1600px) 100vw, 1600px" /></figure></div>



<h2>Presentation of Blockparty</h2>



<p>Blockparty has already done a lot of work <strong>approaching and raising awareness</strong> of artists who are known worldwide since 2017 and this has allowed it in August 2020 to enjoy a contact book sufficiently provided to offer an innovative service to artists so that they can continue to flourish in <strong>creating their work despite the cancellations of music events.</strong></p>



<p>Thanks to the success (all artworks are sold out!), Blockparty continued to <strong>improve its service</strong> to offer even more accessible services not only to the public but also to artists!</p>



<p>Let&#8217;s start with the benefits for users: One of the first particularly encouraging aspects is the option to <strong>use both cryptos and a bank card</strong> to make purchases.&nbsp;</p>



<p>Nowadays, <strong>leaving that choice</strong> has become a crucial aspect of onboarding newcomers while preserving the already existing crypto user community.</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1529" height="550" src="http://100.96.1.66:3001/app/uploads/2021/03/blockparty-account.jpg" alt="blockparty account" class="wp-image-4456" srcset="http://100.96.1.66:3001/app/uploads/2021/03/blockparty-account.jpg 1529w, http://100.96.1.66:3001/app/uploads/2021/03/blockparty-account-300x108.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/03/blockparty-account-1024x368.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/03/blockparty-account-768x276.jpg 768w" sizes="(max-width: 1529px) 100vw, 1529px" /></figure></div>



<p>For the exchange and possession of NFTs, Blockparty also offers the choice: to link your Metamask wallet to your account or take advantage of a wallet already present in your profile. If you prefer to use the wallet provided by Blockparty, it stands to reason that you should save this private key in a safe place and never share it with anyone!</p>



<p><strong>The Blockparty team will never ask you for your private keys and more broadly, anyone asking for them is extremely suspicious.</strong></p>



<p>For artists, <strong>a particularly interesting option caught our attention</strong>: the linking a physical asset with a virtual asset! This feature is in great demand by many artists all over the world but also by users who want to be able to <strong>verify the origin of an NFT with a scan of a QR </strong>code or by a few clicks.</p>



<p>Another feature, <strong>Blockparty</strong> offers to share their years of knowledge and experience with artists in order to be able to make tailor-made promotions:</p>



<ul><li>A direct account manager to provide a white glove service for client &#8216;drops&#8217;.</li><li>Ability to leverage their PR team for added press coverage.</li><li>Ability to use their Decentraland Virtual Reality gallery for events and exhibitions.</li></ul>



<p>This support service for artists or their managers <strong>provides a bridge</strong> between the world of NFTs, which is not always so easy to understand for the current art and music industries which wish to learn about the world of blockchain.&nbsp;</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1471" height="798" src="http://100.96.1.66:3001/app/uploads/2021/03/blockparty-adventure-club.jpg" alt="blockparty adventure club" class="wp-image-4457" srcset="http://100.96.1.66:3001/app/uploads/2021/03/blockparty-adventure-club.jpg 1471w, http://100.96.1.66:3001/app/uploads/2021/03/blockparty-adventure-club-300x163.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/03/blockparty-adventure-club-1024x556.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/03/blockparty-adventure-club-768x417.jpg 768w" sizes="(max-width: 1471px) 100vw, 1471px" /></figure></div>



<h2><strong>Carefully selected artists</strong></h2>



<p>Having <strong>more and more artists</strong> is great news for the ecosystem, but one of the direct consequences is having a market overload which can make it difficult for the end user to navigate.</p>



<p>Although some collectors like to hunt the markets to find the rare pearl, others do not necessarily have the patience or the refined nose to hunt out&nbsp; gems and prefer it when a selection is made upstream. This is exactly what Blockparty offers in its marketplace thanks to a team of regulators looking for artists or art works that are out of the ordinary!</p>



<p>Here&#8217;s a quick overview of the core team behind the platform:</p>



<ul><li><strong>Vladislav Ginzburg &#8211; CEO</strong> : Vlad studied at NYU and University of Miami-Ohioand sits on the committees of several art and technology companies as an advisor.</li><li><strong>Shiv Madan &#8211; CPO</strong> : Ex-eBay’s strategy team reporting to the C-Suite, he is now in charge of the entire UX aspect but also of the design of the blockchain protocol used by Blockparty</li><li><strong>Joseph Fiscella &#8211; CTO</strong> : Co-Founder and CEO of FLOBlockchain (built in 2013 and is utilized by Open Index Protocol and the State of Wyoming), he was formerly Lead Blockchain Developer at Galaxy Digital Assets</li><li><strong>Justin Blau &#8211; VP, Head of Music</strong> : Justin created music with Rihanna, Ariana Grande and Ninja! He brings with him his deep relationships across music from Spotify and labels to artists and managers.</li><li><strong>Franklin Fitch &#8211; Director of Marketing</strong> : After discovering bitcoin he joined a digital asset firm and led their marketing department. An avid art enthusiast, he can be found at museums or galleries on the weekend.</li></ul>



<p>A well-rounded team with knowledge of art and technique, so they will be the ones who will select the artists who will appear on Blockparty!</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1055" height="744" src="http://100.96.1.66:3001/app/uploads/2021/03/blockparty-Tommy-Wilson.jpg" alt="blockparty Tommy Wilson" class="wp-image-4460" srcset="http://100.96.1.66:3001/app/uploads/2021/03/blockparty-Tommy-Wilson.jpg 1055w, http://100.96.1.66:3001/app/uploads/2021/03/blockparty-Tommy-Wilson-300x212.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/03/blockparty-Tommy-Wilson-1024x722.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/03/blockparty-Tommy-Wilson-768x542.jpg 768w" sizes="(max-width: 1055px) 100vw, 1055px" /></figure></div>



<p>And the least that can be said is that they have already started very strongly: all the artists who have already published their works on the platform have sold all their works of art. To name a few, we will be able to find <a href="https://blockparty.co/creator/GCNHCVIDKID4B27OCTPIS444G7UWSDIO7N45DVBWSLZFVT24M5LTZF7U" target="_blank" rel="noreferrer noopener">SS X 3LAU</a>, <a href="https://blockparty.co/creator/GC3IWA43ULWHQ3Z6HWX7OBWCA4YXGLLO7SRIUWJK6DWYJCUWHIYNIPKX" target="_blank" rel="noreferrer noopener">Harif Guzman</a>, <a href="https://blockparty.co/creator/GBPWEUHFLRLGSTASDXLTDW6UEFFIW4432NDD72IXNGXOEHXXAD5VLOKW" target="_blank" rel="noreferrer noopener">Madsteez</a>, <a href="https://blockparty.co/creator/GBFNOJVWWAH25E5FQIOIGCEQKS2UXNJCVAJHPTZHMWGGMXQ5LA2BUEWT" target="_blank" rel="noreferrer noopener">Tommy Wilson</a>, <a href="https://blockparty.co/creator/GDIE2O3HR6GXPY6VCV5OCX24UB2FXTMJEIUTYDD4ZC3Z5DP7JPZVI6DG" target="_blank" rel="noreferrer noopener">Sabrina Ratte</a> or even <a href="https://blockparty.co/creator/GAISIVD2D7GYSKLDA6T6Z6V5NTUKQYLVX7REBKLEGENFCLPQM5PL376A" target="_blank" rel="noreferrer noopener">Isabelle Udo</a>…</p>



<h2><strong>More complete features to come</strong></h2>



<p>But having so many talented artists from all over the world <strong>isn&#8217;t Blockparty&#8217;s only skill!</strong> It seems that other features are announced and even more related to reality.</p>



<p>Buying works from carefully chosen artists is one thing, but it will not be the only opportunity to interact with them! Indeed, <strong>Blockparty sees things more broadly</strong> and intends to offer more content, all linked with NFTs.</p>



<p>The trend is currently towards market development <strong>that links the real and the virtual</strong> and from the start the platform&#8217;s intentions are clear: be able to sell other assets <strong>such as physical goodies</strong> (T-shirts, paintings, etc.), <strong>tickets</strong> (perhaps for future concerts by musical artists?) or even <strong>memories of events</strong> that may have happened.</p>



<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1763" height="764" src="http://100.96.1.66:3001/app/uploads/2021/03/blockparty-SS-X-3LAU.jpg" alt="blockparty SS X 3LAU" class="wp-image-4459" srcset="http://100.96.1.66:3001/app/uploads/2021/03/blockparty-SS-X-3LAU.jpg 1763w, http://100.96.1.66:3001/app/uploads/2021/03/blockparty-SS-X-3LAU-300x130.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/03/blockparty-SS-X-3LAU-1024x444.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/03/blockparty-SS-X-3LAU-768x333.jpg 768w, http://100.96.1.66:3001/app/uploads/2021/03/blockparty-SS-X-3LAU-1536x666.jpg 1536w" sizes="(max-width: 1763px) 100vw, 1763px" /></figure></div>



<p>Imagine the following setup: you bought your concert ticket from an artist on Blockparty and this ticket entitles you to a souvenir, a t-shirt or keychain that you can claim after the concert. Blockparty&#8217;s promise is not only <strong>to supplement the current ticketing system</strong>, but to <strong>open up a whole new dimension</strong> of physical and digital experiences that fans can share with their favorite artists.</p>



<p>This ticket will be in the form of an NFT and the store issuing these physical goods will simply have to scan your ticket to give you the opportunity to <strong>access exclusive live content!</strong>&nbsp;</p>



<p>Also, one of the next expected features on the platform is the ability to create “<strong>eco-friendly</strong>” NFTs using the FLOW blockchain. The Blockparty team is implementing this option in order to <strong>facilitate the transfer and creation of NFTs</strong> without having to pay the high fees related to Ethereum.</p>



<h2><strong>Conclusion</strong></h2>



<p>Blockparty does not promise to be &#8220;the next must-see marketplace&#8221; but <strong>a platform accessible to any user</strong> in order to offer them coherent and realistic services.</p>



<p>This kind of use case is part of a much larger trend of newcomers looking to use blockchain for practical use cases. Selling concert tickets is just one example and in the future more and more marketplaces will appear, each with their own specialty.</p>



<p><a href="https://blockparty.co/" target="_blank" rel="noreferrer noopener">Blockparty</a> is a front runner in the field of cryptoart which has really started to develop strongly since last year (see <a href="https://nonfungible.com/news/analysis/2020-state-of-the-art-review" target="_blank" rel="noreferrer noopener">our 2020 report</a> on the cryptoart market) and their selection of artists promises to highlight personalities but above all talented creators!</p>



<p><strong>Enough to breathe new life into the Arts and Entertainment sectors which are in great need of it after the successive confinements of last year!</strong></p>



<p class="has-vivid-red-color has-text-color">Disclaimer: This is a sponsored article. No content or article should be considered as financial advice. We strongly recommend you to conduct due diligence and always do your own research before investing in a project.</p>


The need for further exhibition space is growing and Blockparty aims to be a new space for artists but with entry selected by an expert team.

Blockparty: a new NFT marketplace


<p>One of the fundamental principles provided by Blockchain Technology is <strong>the elimination of intermediaries from any transfer or recording of data</strong>. With this in mind many Crypto projects aim to replace centralized systems which tend to prioritize their own interests over those of users.&nbsp;</p>



<p>NFTs first appeared on Bitcoin during 2014, the ability to directly upload Artworks onto a Blockchain so they could be purchased directly by a peer, was a signal of drastic change to come! Apart from the technical complexities necessary to put something online through Counterparty, we had to wait until 2017 with the arrival of the ERC-721 standard on Ethereum before <strong>NFTs began to become accessible to most users</strong>.</p>



<p>Since then, more and more Artists have taken advantage of this technology to publish content on Platforms that have made access to the Blockchain much easier!&nbsp;</p>



<p>So, you buy your favourite Artists work and want to use it commercially, what are the problems you may encounter? In addition to this question, even if the NFT does belong to you, what are the limits of its use and what are the challenges of using Blockchain?&nbsp;</p>



<h2><strong>What are Copyright, Copyleft and Creative Commons?</strong></h2>



<p>Before being able to determine what the ins and outs of the rights of use for Non-Fungible Tokens are, it is important to take stock of what already exists in the World today regarding Copyright and the right to use Artistic works.</p>



<p>Indeed, depending on the country where you’re located there will be differences between right of use and Copyright. Generally, the two are confused, <strong>yet one relates to the author of a work, while the other focuses more on monetary aspects and reuse</strong>.</p>



<h3><strong>Copyright</strong></h3>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="http://100.96.1.66:3001/app/uploads/2021/01/Copyright.png" alt="Copyright" class="wp-image-3186" width="150" height="150" srcset="http://100.96.1.66:3001/app/uploads/2021/01/Copyright.png 810w, http://100.96.1.66:3001/app/uploads/2021/01/Copyright-300x300.png 300w, http://100.96.1.66:3001/app/uploads/2021/01/Copyright-150x150.png 150w, http://100.96.1.66:3001/app/uploads/2021/01/Copyright-768x769.png 768w" sizes="(max-width: 150px) 100vw, 150px" /><figcaption><em>Copyright logo</em></figcaption></figure></div>



<p>For now, let&#8217;s take a look at the right to use with a term you must have seen regularly, <a href="https://www.copyright.gov/" target="_blank" rel="noreferrer noopener">Copyright</a>.</p>



<p>According to <a href="https://en.wikipedia.org/wiki/Copyright" target="_blank" rel="noreferrer noopener">Wikipedia</a>, here is its overall definition:</p>



<p class="has-text-align-center">“<strong><em>Copyright</em></strong><em> is a type of </em><a href="https://en.wikipedia.org/wiki/Intellectual_property" target="_blank" rel="noreferrer noopener"><em>intellectual property</em></a><em> that gives its owner the exclusive right to make copies of a </em><a href="https://en.wikipedia.org/wiki/Creative_work" target="_blank" rel="noreferrer noopener"><em>creative work</em></a><em>, usually for a limited time.</em>”</p>



<p>A very restrictive concept that allows only one thing, to place a work with its copyright held within a written medium for a given period of time.</p>



<p>It can be a music score, a choreography or a drawing, whatever its nature as long as it can be recorded and above all provide the means to take legal action against anyone using a piece of work <strong>without having the consent of its owner</strong>.</p>



<p>For example, the night lighting of the Eiffel Tower is Copyrighted and it is therefore forbidden to use the night image of the Iron Woman without prior agreement..</p>



<p>You&#8217;ll understand once you see the small logo © somewhere, reproduction is prohibited with few exceptions, as in the French “droit d’auteur”.</p>



<h3><strong>Copyleft</strong></h3>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="http://100.96.1.66:3001/app/uploads/2021/01/Copyleft.png" alt="Copyleft" class="wp-image-3185" width="150" height="150" srcset="http://100.96.1.66:3001/app/uploads/2021/01/Copyleft.png 810w, http://100.96.1.66:3001/app/uploads/2021/01/Copyleft-300x300.png 300w, http://100.96.1.66:3001/app/uploads/2021/01/Copyleft-150x150.png 150w, http://100.96.1.66:3001/app/uploads/2021/01/Copyleft-768x769.png 768w" sizes="(max-width: 150px) 100vw, 150px" /><figcaption><em>Copyleft logo</em></figcaption></figure></div>



<p>Much less known than its big brother, the <a href="https://www.copyleft.org/" target="_blank" rel="noreferrer noopener">Copyleft</a> is nevertheless very interesting! According to the GNU Foundation, here is its general definition:</p>



<p class="has-text-align-center">“<em>Copyleft is a general method for making a program (or any other work) free, forcing all modified or extended versions of that program to be free as well.</em>”</p>



<p>Here we have a system completely opposed to Copyright except for one detail, the Copyleft obliges users in one direction. <strong>Although this leaves great creative freedom in the modification of works,</strong> Copyleft is primarily used in the world of computer code.</p>



<p>Indeed, in this Universe, restricting or completely closing the base code ends up harming its use and prevents new ideas from formulating.&nbsp;</p>



<p>Little used in the field of Art, Copyleft nevertheless remains an asset library that it would be a great shame to be without!</p>



<h3><strong>Creative Commons</strong></h3>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="http://100.96.1.66:3001/app/uploads/2021/01/800px-Creative_commons_license_spectrum-633x1024.png" alt="Creative commons license" class="wp-image-3184" width="317" height="512" srcset="http://100.96.1.66:3001/app/uploads/2021/01/800px-Creative_commons_license_spectrum-633x1024.png 633w, http://100.96.1.66:3001/app/uploads/2021/01/800px-Creative_commons_license_spectrum-185x300.png 185w, http://100.96.1.66:3001/app/uploads/2021/01/800px-Creative_commons_license_spectrum-768x1242.png 768w, http://100.96.1.66:3001/app/uploads/2021/01/800px-Creative_commons_license_spectrum.png 800w" sizes="(max-width: 317px) 100vw, 317px" /><figcaption><em>Creative Commons licences</em></figcaption></figure></div>



<p>Then in the 2000s came the <a href="https://creativecommons.org/" target="_blank" rel="noreferrer noopener">Creative Commons</a>. Conceived by the late Aaron Schwartz, these new licenses made it possible to combine <strong>simplicity, protection and sharing in a single concept</strong>.</p>



<p>Their goal? Distribute knowledge and culture as much as possible whilst respecting the original author&#8217;s choices. Thanks to these licenses, the reuse of works is therefore free but the author can still choose certain conditions:</p>



<ul><li><a href="https://creativecommons.org/licenses/by/4.0/" target="_blank" rel="noreferrer noopener">Attribution</a> (BY) : Specify if any changes that have taken place, no other restrictions.</li><li><a href="https://creativecommons.org/licenses/by-sa/4.0/" target="_blank" rel="noreferrer noopener">Share Alike</a> (BY SA) : If changed, the new creation must respect the same license (BY SA)</li><li><a href="https://creativecommons.org/licenses/by-nd/4.0/" target="_blank" rel="noreferrer noopener">No Derivatives</a> (BY ND) : If modified, the material cannot be redistributed</li><li><a href="https://creativecommons.org/licenses/by-nc/4.0/" target="_blank" rel="noreferrer noopener">Non Commercial</a> (BY NC) : Unlike previous licenses, it is forbidden to use the creation for commercial purposes.</li></ul>



<p>It is possible to combine the different licenses with each other until you arrive at something very restrictive (<a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noreferrer noopener">BY NC ND</a>) but the advantage is that, unlike Copyright, you will not have to pay for your license.</p>



<p><strong>The advantage of using Creatives Commons licenses lies in their flexibility and therefore allows quite extensive customization of what you want to distribute!</strong>&nbsp;</p>



<h2><strong>What about copyright and NFTs?</strong></h2>



<p>Here comes the question of Non-Fungible Tokens and their use. The first question to ask yourself is: what exactly does an NFT represent? The answer is simple, an NFT is a certificate of authenticity.&nbsp;</p>



<p><strong>It allows you to prove that you are the author, buyer or seller of an Artwork, nothing more</strong>. The virtual work as such is hosted on a (de)centralized server and all the rights surrounding it still adhere to the regulations of the non-blockchain world.</p>



<p>This is why on the different art platforms, the conditions of reuse are a little vague and leave this aspect to the Artists to decide on. However, we should not be disappointed: <strong>Doesn&#8217;t the foundation of Blockchain lie in the individual empowerment of everyone regarding the use of Crypto Assets?</strong></p>



<p>There are, however, a few projects that have managed to further blur the boundaries between the two worlds. Taking the example of <a href="https://marble.cards/" target="_blank" rel="noreferrer noopener">MarbleCards</a>, it is very interesting to note that the only creative aspect of the project is in the card itself but not in the image that appears in the central circle.</p>



<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" width="1024" height="389" src="http://100.96.1.66:3001/app/uploads/2021/01/marblecards-copyright-1024x389.jpg" alt="marblecards copyright" class="wp-image-3187" srcset="http://100.96.1.66:3001/app/uploads/2021/01/marblecards-copyright-1024x389.jpg 1024w, http://100.96.1.66:3001/app/uploads/2021/01/marblecards-copyright-300x114.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/01/marblecards-copyright-768x292.jpg 768w, http://100.96.1.66:3001/app/uploads/2021/01/marblecards-copyright.jpg 1179w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption><em>Marble Cards</em></figcaption></figure></div>



<p>Surprisingly, it was not the various commercial projects used on MarbleCards that were the first to react, but the community of Crypto Artists! Indeed, the latter felt that they had been harmed by this market which did not bring them any royalties because their work was reused outside their control.</p>



<p><strong>Fortunately, this drama was quickly settled by a percentage of redistribution of the sale to the Artists who got in direct contact with the project. </strong>That said, these requests are handled on an individual basis and it is up to the Artists themselves to take this step.</p>



<p>Another much more recent example concerns the <a href="https://twitter.com/Valuables" target="_blank" rel="noreferrer noopener">Valuables</a> projects. This time round the line is even more blurred: how much does a Tweet belong to you? Although you are the author of it, technically all aspects of the post go directly to Twitter. It&#8217;s sure no one ever thought they would have to claim royalties from users of the social network.</p>



<p>What’s more fun, <strong>is this form of “back to basics” because there was a time when it was not possible to delete your Tweets!</strong></p>



<h2><strong>The challenges ahead</strong></h2>



<p>The biggest challenge facing the Copyrighted world is going to be the decentralized aspect of projects on the Blockchain which tend to want to make everything published on them immutable into infinity. <strong>At the moment it is extremely complicated to put images directly on the Blockchain,</strong> but more and more IPFS are used so that images can never be censored or altered by any authority.</p>



<p>Given the increase in the number of Artists who use NFTs to make themselves known or even the arrival of very popular artists like <strong>Deadmau5</strong> who are starting to do it, more than ever the question of Copyright and reuse will arise.&nbsp;</p>



<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" width="500" height="500" src="http://100.96.1.66:3001/app/uploads/2021/01/Sutu_Deadmau5_2k_Final_render2.jpg" alt="Deadmau5" class="wp-image-3190" srcset="http://100.96.1.66:3001/app/uploads/2021/01/Sutu_Deadmau5_2k_Final_render2.jpg 500w, http://100.96.1.66:3001/app/uploads/2021/01/Sutu_Deadmau5_2k_Final_render2-300x300.jpg 300w, http://100.96.1.66:3001/app/uploads/2021/01/Sutu_Deadmau5_2k_Final_render2-150x150.jpg 150w" sizes="(max-width: 500px) 100vw, 500px" /></figure></div>



<p>In the event that a Crypto Artist successfully sells a work that reuses Copyrighted content, global regulatory authorities may impose a record fine on him, but the work will continue to circulate and be sold again and again..without identifying new buyers. <strong>It may even have the perverse effect of increasing the value of the work for its disruptive side!</strong></p>



<p>Another aspect that should not be overlooked is that of the musical content. Even if <a href="https://audius.co/" target="_blank" rel="noreferrer noopener">Audius</a> wants to compete with Spotify, it still remains to convince the Artists to come and use the decentralized streaming platform to be able to succeed in breaking through.</p>



<h2><strong>2021 will be a turning point</strong></h2>



<p>More and more initiatives to distribute musical content are emerging to highlight Artists rather than the majors who pocket the majority of revenue.</p>



<p>Although lawsuits can take place, the decentralized nature of the Blockchain makes it extremely difficult, if not impossible, to remove content once posted on it. If more and more Artists start using this medium to distribute their content with, for example Creative Commons licenses, <strong>soon Copyright owners may have to fight against an increasingly large and active community.</strong></p>



<p>Even if they choose to accommodate this change, it will be difficult for them to have such a large slice of the pie as before unless Artists decide to stick to an old model that favours only an elite.</p>



<p><strong>2021 will be a decisive turning point for Artists. They will have to make a choice between working on a more equitable and equal solution between rights holders&#8230; or adopting a much more militant style to continue to enjoy the benefits the Blockchain offers.</strong></p>


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