
<p>NFTs can be used to connect the real world and the virtual world, even more so when the real world community is already federated. For the sports industry, it was therefore very natural to develop projects around NFTs to be as close as possible to their community. Whether it&#8217;s Adidas, Nike, the NHL or Formula One, all these major brands have made a project or have taken a strong interest in the web3 environment.</p>



<p>One of the latest companies to join the big brands using the benefits offered by NFTs is the French company PMU. With the Stables project, the bet horsing company wants to create a privileged environment between its community and horse racing. But PMU wants to go beyond their own community and expand their world to what Web3 offers the best : a new audience, a new public and new horizons!</p>



<h2>Presentation of PMU and Stables</h2>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" width="800" height="297" src="http://100.96.1.66:3001/app/uploads/2023/01/stables-combined.png" alt="" class="wp-image-288157" srcset="http://100.96.1.66:3001/app/uploads/2023/01/stables-combined.png 800w, http://100.96.1.66:3001/app/uploads/2023/01/stables-combined-300x111.png 300w, http://100.96.1.66:3001/app/uploads/2023/01/stables-combined-768x285.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></figure></div>


<p>The <a href="https://www.pmu.fr/" target="_blank" rel="noreferrer noopener">PMU</a> is the European leader and n°3 worldwide in horse betting whose economic mission is to finance the French equestrian sector. Their experience in horse racing as well as their in-depth knowledge of this sector will be put to work in Stables.</p>



<p>The Stables project was created in partnership with <a href="https://321founded.com/" target="_blank" rel="noreferrer noopener">321founded</a>, a French corporate start-up studio whose job is to create start-ups on behalf of institutions. And to achieve their goals, they have recruited talented web3 experts, professionals from the equestrian world and a video game studio.</p>



<p>Because yes, Stables will be a fantasy game that will use NFT in its gameplay using the Tezos blockchain.</p>



<h2>An Ambitious Horses Fantasy Game</h2>


<div class="wp-block-image">
<figure class="aligncenter"><img src="https://lh6.googleusercontent.com/XXCpaw2UBY2PaTW-ALpo5iNuoJl8ipwmPxgDlWl7xgVx_QkURWwuI5kxff1cRYko2_fLYpARHu07m9jr9-d_WCaMfGNSeHhJMv_3-X4WOJ4lJHhwXKwJP_bM0ZyzQdrzxIdYbQZYeea8rAayfGPXeBHxGhVpymqsbtOllijA3NWR3Ibyw815ZCBXm4K5dA" alt=""/></figure></div>


<p>Stable<strong>s</strong> will be a fantasy game, meaning real-world elements will be used in the game for a more immersive experience. And since it is a fantasy game, several customization options will be available for your horses</p>



<p>Thanks to the use of 10 years of historical race data from the PMU, Stables will be able to create digital duplicates of already existing horses and stables. These doubles will be Stables&#8217; Genesis collection for the first drop.</p>



<p>Hundreds of attributes have been drawn to pixel-perfection by artists with an original and unique style all in 3D. For this first launch, minting at the drop will give you access to the Early Access Pack, which contains:</p>



<ul><li>Your NFT of course</li><li>Access to the alpha of the game</li><li>Bonus items&nbsp;</li><li>Some Stables Points&nbsp;</li><li>1 secret item</li></ul>



<p>From Q3 2023, it will become possible to virtually improve and modify performance and results charts. It is therefore at this point that the decisions will become more important and decisive for the strategy you intend to put in place to be the best!</p>



<h2>The Next Steps of Stables</h2>



<p>Stables is in a whitelist period, so we encourage you to follow them on their social networks and their Discord. By registering, you will receive a free Stables Pass (ntNFT) which will be your key to the entire Stables universe and the whole process up to the mint of your NFT.</p>



<p>The sooner you will be part of this community, the higher the chance you will have to be whitelisted this month. The Stables Whiteslist will open the 9th of January until the end of Q1 2023. The NFT drop will happen.</p>



<p>The game will be released in the third quarter of 2023 and international development is scheduled for the very beginning of 2024. Many surprises are therefore expected by this game with multiple promises!</p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" width="934" height="668" src="http://100.96.1.66:3001/app/uploads/2023/01/visuel-races.jpg" alt="" class="wp-image-288147" srcset="http://100.96.1.66:3001/app/uploads/2023/01/visuel-races.jpg 934w, http://100.96.1.66:3001/app/uploads/2023/01/visuel-races-300x215.jpg 300w, http://100.96.1.66:3001/app/uploads/2023/01/visuel-races-768x549.jpg 768w" sizes="(max-width: 934px) 100vw, 934px" /></figure></div>


<h2><strong>Join the race!</strong></h2>



<p><strong>Find the whole universe of Stables on:</strong></p>



<ul><li>Teaser: <a href="https://vimeo.com/dkft/review/748033874/079269c50a" target="_blank" rel="noreferrer noopener">https://vimeo.com/dkft/review/748033874/079269c50a</a></li><li>Website: <a href="https://playstables.io" target="_blank" rel="noreferrer noopener">https://playstables.io</a></li><li>Discord: <a href="https://discord.gg/RhP4dk8bXC" target="_blank" rel="noreferrer noopener">https://discord.gg/RhP4dk8bXC</a></li><li>Twitter: <a href="https://twitter.com/playstables" target="_blank" rel="noreferrer noopener">@playstables</a></li><li>Instagram: <a href="https://www.instagram.com/playstables/" target="_blank" rel="noreferrer noopener">@playstables</a></li><li>LinkedIn: <a href="https://www.linkedin.com/company/playstables/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/company/playstables/</a></li><li>Whitelisting process: <a href="https://stables.crew3.xyz" target="_blank" rel="noreferrer noopener">https://stables.crew3.xyz</a></li></ul>


The equestrian sport industry continues to renew itself and innovate forever and are closer to its supporters. Today, the French company PMU announced an NFT project: Stables.

Stables: A New Fantasy Horse Game


<h2>Why Build Our HQ in a Metaverse?</h2>



<p>We&#8217;ve been dreaming about this building for a while! We started thinking about the idea of a place to welcome the public a few years ago but let&#8217;s be honest, the bull run slightly disrupted our plans. However, our ambitions and objectives have not changed:</p>



<ul><li>Have a place to find free information about NFTs</li><li>Be able to organize meetups to present our reports and answer questions directly</li><li>Organize AMAs</li><li>Exhibit different artistic works</li><li>Discussing the future of Web3</li></ul>



<p>Why Decentraland? Historically, this was the first project we were able to follow on our <a href="https://nonfungible.com/market-tracker" target="_blank" rel="noreferrer noopener">Market Tracker</a>. Then, it is in our eyes the virtual world that symbolizes the laboratory of experiments that is the NFT ecosystem. It therefore corresponds to our identity to want to continue to build tools that are always as close as possible to our community, in a community approach.</p>



<p>That’s why we asked <a href="https://www.lowpolymodelsworld.com/" target="_blank" rel="noreferrer noopener">Low Poly Models</a> for their help to build the best building we could have ever imagined of. And additionally, our friends from <a href="https://dappcraft.io/" target="_blank" rel="noreferrer noopener">DAPPCRAFT</a> created some nice <a href="https://events.decentraland.org/event/?id=9b802ea1-bee9-4d06-831c-aab5735b3c0b" target="_blank" rel="noreferrer noopener">emotes and wearables we’re going to give away</a> during this weekend!</p>



<h2>Visit the NonFungible.com HeadQuarters</h2>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" width="1024" height="494" src="http://100.96.1.66:3001/app/uploads/2022/11/NonFungible-Decentraland-HQ-Art-Metaverse-1024x494.jpg" alt="NonFungible Decentraland HQ Art Metaverse" class="wp-image-287736" srcset="http://100.96.1.66:3001/app/uploads/2022/11/NonFungible-Decentraland-HQ-Art-Metaverse-1024x494.jpg 1024w, http://100.96.1.66:3001/app/uploads/2022/11/NonFungible-Decentraland-HQ-Art-Metaverse-300x145.jpg 300w, http://100.96.1.66:3001/app/uploads/2022/11/NonFungible-Decentraland-HQ-Art-Metaverse-768x371.jpg 768w, http://100.96.1.66:3001/app/uploads/2022/11/NonFungible-Decentraland-HQ-Art-Metaverse.jpg 1467w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption><a href="https://play.decentraland.org/?NETWORK=mainnet&amp;position=-130%2C-64&amp;realm=baldr&amp;island=In792" target="_blank" rel="noreferrer noopener">NonFungible.com Decentraland HQ</a> &#8211; Metaverse and Art Floor</figcaption></figure></div>


<p>The <a href="https://play.decentraland.org/?NETWORK=mainnet&amp;position=-130%2C-64&amp;realm=baldr&amp;island=In792" target="_blank" rel="noreferrer noopener">NonFungible.com Decentraland headquarters</a> is divided into 5 floors, each with its specialty. Three floors, a ground floor and also, a basement! When you arrive at the entrance, you will be able to find the main information to contact us but also a display area for our sponsors.</p>



<h3>Sponsor and Data Floors</h3>



<p>The first three floors of our HQ are dedicated to the NFT market data and information display. The purpose of these floors is to provide a live integration of the data we offer on site. While the first floor will be reserved for potential sponsors, the next two floors will be dedicated to data display.</p>



<h3>Roof Top</h3>



<p>The rooftop can host conferences, WADA sessions or presentations of the various reports. The goal being to be as inclusive as possible, it will also be a question of hosting Q/A sessions or allowing artists or different projects to come and present their work.</p>



<h3>Basement</h3>



<p>The basement also has some surprises in store! We have created an entire space dedicated to education and information in the Web3 ecosystem. Regularly, we will update the articles that can be accessed and why not, maybe one day we will hold courses to know how to set up your community or share some tips for launching your projects?</p>



<h2>A Space to Inform And Share Knowledge Together</h2>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" width="1024" height="550" src="http://100.96.1.66:3001/app/uploads/2022/11/NonFungible-Decentraland-HQ-basement-1024x550.jpg" alt="NonFungible Decentraland HQ basement" class="wp-image-287732" srcset="http://100.96.1.66:3001/app/uploads/2022/11/NonFungible-Decentraland-HQ-basement-1024x550.jpg 1024w, http://100.96.1.66:3001/app/uploads/2022/11/NonFungible-Decentraland-HQ-basement-300x161.jpg 300w, http://100.96.1.66:3001/app/uploads/2022/11/NonFungible-Decentraland-HQ-basement-768x412.jpg 768w, http://100.96.1.66:3001/app/uploads/2022/11/NonFungible-Decentraland-HQ-basement.jpg 1307w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption><a href="https://play.decentraland.org/?NETWORK=mainnet&amp;position=-130%2C-64&amp;realm=baldr&amp;island=In792" target="_blank" rel="noreferrer noopener">NonFungible.com Decentraland HQ</a> &#8211; Basement</figcaption></figure></div>


<p>This space will be our meeting place and meetings with the NFT community. We want it to be open to as many people as possible in order to create a space for exchange and connections.</p>



<p>While 2021 was surprising and incredible, we don&#8217;t forget that we&#8217;re still building the foundation for tomorrow&#8217;s web. What is called the &#8220;web3&#8221; is not yet precisely defined and it may take a few more years. That&#8217;s why we want to continue to encourage NFT experimentation labs like <a href="https://nonfungible.com/market-tracker/decentraland" target="_blank" rel="noreferrer noopener">Decentraland</a> and the initiatives that came out of it like <a href="https://dappcraft.io/" target="_blank" rel="noreferrer noopener">DAPPCRAFT Agency</a> or <a href="https://www.lowpolymodelsworld.com/" target="_blank" rel="noreferrer noopener">Low Poly Model</a>.</p>



<p>To celebrate this event, we’re going to distribute some emotes and wearables for free ! Feel free to join us at the event&nbsp;</p>



<div class="wp-container-22 is-content-justification-center wp-block-buttons">
<div class="wp-block-button"><a class="wp-block-button__link" href="https://events.decentraland.org/event/?id=9b802ea1-bee9-4d06-831c-aab5735b3c0b" style="border-radius:0px" target="_blank" rel="noreferrer noopener">Join Us For Our First Event In Decentraland!</a></div>
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<p>We hope to see many of you there!</p>


We've wanted it for over a year, now it's a dream come true: we have our building in Decentraland! Come and take a tour of the owner.

The NonFungible.com HQ in Decentraland is now open!


<p>One can hardly escape the Bored Apes-starred billboards scattered across Tel Aviv&#8217;s highways nowadays. One invites to the city&#8217;s largest museum, another to a &#8216;tomorrow&#8217; exhibition 5 minutes drive away; both for exhibitions of NFTs. Visiting one such, the view was scenic. An AI assistant was busy answering art enthusiasts bombarding her with &#8220;what&#8217;s all this NFT fuss about anyway&#8221; kind of questions. Van Gogh and Chagall, meanwhile, whose masterpieces hung a few meters away, seemed rather lonely. The takeover was striking.</p>



<h2>Not so long ago have art curators despised NFTs. Now they&#8217;re exhibiting them.</h2>



<p>Tel Aviv is no exception. NFTs are now sweeping the worlds&#8217; museums by the dozens. One critic says they&#8217;re &#8220;<a href="https://www.creativebloq.com/news/ouche-nft-exhibition-offf" target="_blank" rel="noreferrer noopener">weird</a>&#8220;, another &#8220;<a href="https://jingculturecrypto.com/fotografiska-stockholm-somewhere-media-somewhere-ethereal/" target="_blank" rel="noreferrer noopener">ethereal</a>&#8221; (what a hilarious pun), all visit. In Seattle, Amsterdam, even Ukraine: NFT-designated museums are not something reserved for the Metaverse anymore. But more momentous is NFTs&#8217; acceptance as equals among already respectable, well-established, traditionally conservative museums. </p>



<p><a href="https://currency.com/paris-louvre-is-exploring-the-introduction-of-art-nfts" target="_blank" rel="noreferrer noopener">The Louvre</a>, <a href="https://www.moma.org/calendar/events/7416" target="_blank" rel="noreferrer noopener">MoMA</a>, <a href="https://www.rijksmuseum.nl/en/rijksstudio/30942--jari-kettunen/collections/nft" target="_blank" rel="noreferrer noopener">Rijksmuseum</a>, <a href="https://www.theguardian.com/technology/2021/sep/24/british-museum-nfts-digital-hokusai-postcards-lacollection" target="_blank" rel="noreferrer noopener">the British Museum</a>. Out of the world&#8217;s top 10 art museums, at least 6 have had their share of giving the spotlight to non-fungibles so far. Not only have they been exhibiting NFTs for a while now; they&#8217;ve also been busy minting them, including offering some very non-digital artworks for sale on the Mainnet. A recent New York Times article describing the current tide of interest among museums in NFTs, marked the final approval of this phenomenon&#8217;s existence.</p>



<p><br>Old-timers may remember it hasn&#8217;t quite been that way all the way long. &#8220;<em>NFTs are an embarrassment to the art world</em>&#8220;, read one headline at an art outlet. &#8220;<em>Think cryptocurrency is bad? NFTs are even worse</em>&#8220;, declared another, right before rhetorically asking &#8220;<em>Does anyone aside from tech bros think this is a good idea?</em>&#8220;. Another asked &#8220;<em>Why Does NFT Art Look So Bad?</em>&#8220;, and one more simplisticly announced &#8220;NFTs Are Terrible&#8221;. Some artists went further to pledge that NFTs Are &#8220;the Bane of Their Existence&#8221;. </p>



<p>Where this hate comes from is quite obvious. Gatekeepers will always shelter their castle from newcomers, even if their castle – conemporary art, in that case – is founded on priding itself for being revolutionary and inviting. Simply put, &#8220;<em>the NFT Craze Reveals the Artworld’s Snobbism</em>&#8220;, as Martin Herbert&#8217;s article in <a href="https://artreview.com/how-nft-craze-reveals-artworld-snobbism/" target="_blank" rel="noreferrer noopener">ArtReview</a> goes. Writing there too, <a href="https://artreview.com/why-the-artworld-loves-to-hate-nft-art-beeple-christies-grimes/" target="_blank" rel="noreferrer noopener">J.J. Charlesworth answers</a> similarly in his &#8220;<em>Why the Artworld Loves to Hate NFT Art</em>&#8221; article.</p>



<p>But now a much tougher question arises: why doesn&#8217;t the artworld hate NFT that much anymore?</p>



<h2>Follow the Money</h2>



<p>Museums need money, and NFTs have money. If nothing else, it is this primal need that explains museums&#8217; interest in engaging with NFTs, needless to say minting them. Far from a win for NFTs, this could easily count as another cynical exploitation of them; of which the NFT community is rightfully wary of after seeing too many brands joining at highs and leaving at lows. Except it is actually one of the most striking, unequivocal wins the NFT community has ever known.</p>



<p>The very promise of NFT in regards to art is, and always has been, to make it economically viable; to make it profitable. These are not mere words: art has long had a hard time finding funding, receiving it either from oligarchs, nouveaux riches or governments, but always in search for a better business model. NFTs vow to end this search. Some artists welcomed them, and quickly saw their gamble proven right. But the artworld as a whole has clearly been reluctant to adapt, mostly preferring the old and familiar rather than the new and unkown. </p>



<p>And then come the museums, the &#8216;temples of art&#8217; as one once said. And even if with few praises to the NFT community; even if hesitantly, warily, far from wholeheartedly; even if as a mere tool for lining their pockets – they join the NFT revolution. Probably absentmindedly, perhaps against their own will, the museums have proved what has been clear to web3 savvies but less so to artists themselves: that NFTs solve art&#8217;s money problem.</p>



<p>Using NFTs, making money off of them, as cynical as it might be, the museums are doing NFTs a greatest service: they are realising their promise. The temple of the artworld – the same artworld that used to disregard NFTs – is now embracing them. Could there be a sweeter win?</p>



<h2>Vive la révolution NFT</h2>



<p>It is not just the money, though. The only thing museums – non-profits, at the end (though ones in desperate need for budget sources) – crave even more than money, is visitors. Despite being elitist and highbrowed at times, their mission statement is nonetheless being visited by the public. That they are exhibiting NFTs means – as intuitive as it is – that the public loves NFTs, or at least is very curious about them. And when the public goes to the museum, it wants to see NFTs there. </p>



<p>Thus NFT goes to the museum. But beyond all the utilitarian motives, beyond the needs and hidden interests, lies one truth NFT&#8217;s acceptance to the museum necessarily means: that the artworld finally views it as art. No vocal, enraged article or anti-NFT petition could ever dispute the fact that NFTs are now  exhibited next to Chagall and Van Gogh&#8217;s paintings. That they have made it to the temple of art.</p>



<p><strong>The importance of this approval – as marginal and anecdotal as it may first seem – cannot be overstated</strong>. Entering the museum means showcasing NFT&#8217;s benefits for the artworld at their most striking, having the upper hand in the public opinion, and being regarded as artistically worthy. Entering the museum means entering the heart of art. It is more than another proof that NFTs are here to stay; more than another battle won over the desperate gaurdians of the artworld. It is the victory.</p>



<p>Follow the <a href="https://twitter.com/dem00n_nft" target="_blank" rel="noreferrer noopener">De Moon on Twitter</a></p>



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Museums have been reluctant to open their doors to NFTs. It seems that the trend is changing, what could be the reason?

NFT Goes to the Museum

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<div class="freebirdFormviewerViewItemsTextLongText freebirdFormviewerViewItemsTextDisabledText freebirdThemedInput">Rendar is a platform created by Stephen Hayles of Europe’s largest street art festival, UPFEST, and Mark Date, an avid urban art collector and Blockchain developer. The ethos is to showcase the work of the world’s most cutting edge and collectable street artists, and to establish a digital collector network for the future.</div>
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From Street To Screen: Curated Blockchain Verified Artwork From The World's Finest Urban Artists.

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