Today, the state of health of the digital creation market can be summed up by a massive production of content controlled by central entities that devalue what they do not like. This raises several questions:
With algorithms that can make it rain, make the sun shine, and even influence the results of presidential elections, the use of our personal data has become a major issue in our digital lives.
To maintain control over the data that a user consents to give to a third party, cryptography and the world of open source have many tools. NFTs and more generally blockchain are part of it but they are not miracle solutions.
At the same time, digital life is taking up more and more space and has more and more consequences on our physical life.
In parallel with the information economy, the attention economy has developed on social networks. Here again, it is mainly the platforms which host the content that emerges as winners of this economy.
The promise of Web3 is to enable a better economic balance between content creators and the platforms that enable their content to be distributed. And NFTs perfectly represent this notion of ‘digital scarcity’.
Having the ability to ‘set in stone’ digital information is a double-edged sword. On one hand, no one will be able to alter the information but on the other hand, it will be necessary for the information to be consensus with all the actors concerned before being registered on a blockchain. In addition, the transparency induced by NFTs requires first defining what will be made public or not.