To observe the activity related to decentralized applications, there are several indicators to take into account in order to understand the state of the market. The first figures announced by the projects generally are the total volume of exchanges carried out, converted into dollars. Behind sometimes very large figures are hidden sales, fees, and the number of weekly or monthly users.
It is possible to consult the sales history of NFTs directly on our site thanks to our Market Tracker. Several indicators are available, here is how we defined them:
To allow a more detailed reading, it is also possible to consult the number of sales and USD sales on the primary or secondary market. Regarding the average USD price, this average takes into account primary and secondary sales.
By combining this information, it is possible to establish a first overview of the activity status of the different Decentralized apps (Dapps) on a weekly basis. Of course, it is possible to go more in-depth by taking into account the activity of the past weeks in order to have a broader perspective.
By default, we propose you to see what the previous week’s activity looks like on a daily moving average. You can change it by clicking on the three vertical dots on the top right corner of the chart.
In the example chart above (number of sales + Sales USD, 1 week timespan with a daily moving average), you will see the total Sales USD spent during 7 days previous to (and including) the date displayed, on a daily basis.
Separating sales from the rest of the market is fundamental to better analyze the activity of a Dapp. Indeed, zooming in on this aspect of the activity makes it possible to establish more precisely the behaviors that may be taking place. There can be malicious behaviors such as wash trading, but above all, it allows new trends to be discovered or explained transparently.
Sales are not only an indicator to take into account when analyzing the activity of a Dapp. They are also used to make a fair assessment of the different NFTs that can be traded in the markets. They are therefore just as important from a global point of view to understand all the activity of a Dapp as for users who need a “macro” view before buying or selling an asset.
Depending on what you are looking for from an analysis, the total volume is useful for getting an overview of a common indicator (dollars, transactions …) It allows you to see global volume but not a specific project or segment.
You will also see the last highest sales that have occurred on the market in the last 7 days.
The number of sales allows you to see how many unique NFT sales have taken place over a given period. This indicator includes the different sales of NFTs but can also include loans, flash loans, and certain wash trading practices.
This indicator is the most commonly used. It is the volume generated by sales in USD. However, only using this indicator to find out about the state of the market is misleading. To have a better understanding of the market, the best way is to look at the number of sales and unique buyers and sellers.
Unlike USD Sales, the Average USD indicator measures the difference between the prices of a collection and the Average USD value of the segment to which that collection belongs. This metric allows you to know if an asset’s price is above or below the average price of a segment or a collection.
For example, if the average price of a CryptoPunks is 100 ETH, finding one at 80 ETH would be a good opportunity. If you find a CryptoPunks below 20 ETH, it might be suspicious and due diligence will need to be performed to understand why the price is so low. If the price is above 150 ETH, maybe it’s because this CryptoPunks is rarer than the other ones.
The unique number of wallets is used to determine the number of addresses that have been active on the NFT market. Knowing that a user can control several wallets, this indicator only shows an upward estimate of the number of users who have interacted with NFTs.
This metric is important to understand the health of a community. If a lot of wallets interact with a specific collection, this means a lot of users are using it. If the number of active wallets is low, it’s either because the supply is low or the project isn’t active anymore.
Keep in mind that many addresses can be created with a single wallet.
The number of primary sales corresponds to the first sale of an NFT on the market (or the number of sales on the primary market). Transfers between wallets are not counted and mints that occurred on-chain are counted as a primary sale.. This indicator allows you to see the performance of the launch of a project.
For example, if a collection has 10,000 NFTs to mint, it will be sold out when 10,000 primary sales are reached.
The primary sales USD indicator allows you to understand the volume generated by primary sales in USD. This indicator complements the number of primary sales. Depending on the segment, combining these two indicators makes it possible to know how much an NFT presale has generated and also the price of NFTs that have never been sold before.
The number of secondary sales refers to all sales that follow the primary sale (also called the number of sales made on the secondary market). Here too, transfers are not taken into account. Depending on the segment analyzed, secondary sales are a good indicator of whether the project is of proportional interest to people.
The number of secondary sales is a metric to have an overview of the liquidity of a project. If the number of secondary sales is high, it means that people are actively buying and selling the collection. On the other hand, if the number of secondary sales is low, it can mean two things: people aren’t interested in the collection or there are very few assets on sale.
This indicator complements the number of secondary sales. Depending on the segment, combining these two indicators makes it possible to know how much all the sales made on the secondary market have generated.
For example, if there’s a low number of secondary sales volume but a high secondary sales USD volume, this means NFTs are expensive. If there’s a high secondary sales volume but a low secondary sales USD volume, this could mean that there’s a high NFT supply and the value is diluted.
If the two volumes are high, the collection is very hyped. On the other hand, if the two volumes are low, no one is buying the NFTs.
The number of unique buyers (or single buyers) differs from the number of unique wallets. This indicator allows you to see the number of unique wallets that have purchased an NFT. It should be put into perspective with the number of unique sellers to know the overall state and health of the market.
Since a unique buyer is a trader who pays the listed price to a seller, this metric indicates the buying strength of the market. As long as there are more buyers than sellers, there’s interest in this market.
Just like the number of unique buyers, the number of unique sellers indicates the number of wallets that have sold NFTs. If the number of sellers exceeds the number of buyers, this indicates a downward trend in the number of users looking to buy NFTs.
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